When you want your business or product to try to reach a global audience, there is probably no better or more cost effective way to outreach t as wide a target other than from digital or online marketing. International SEO (search engine optimization) which involves using keywords and phrase or questions related so that when typed these into search engines such as Yahoo, Google and Bing, your website or landing pages can be ranked high in order to be searched by a global audience. Marketers are beginning to appreciate the need and importance for sites to be ranked in global search engines and embracing international SEO. The question is no longer should I put efforts toward building a global presence as there are many mounting reasons for wanting to pursue online marketing using international SEO from a business perspective. Obviously expanding into different countries and new markets using online marketing will have a tangible impact on traffic into your website, rate of leads to sales conversions with an aim to result in increase in sales revenue. But also the intangible effect international SEO and online marketing has on overall branding and building awareness so that even local purchasers may have added confidence to the brand with it having a global presence can definitely enhance the reputation for the business. Thus increasing the likelihood for sales from the local buyer, the perception on a brand is not a tangible but nonetheless an important benefit.
Analyzing and then targeting which countries you wish to optimize that best promotes your business is the first step. There is a need to then be strategic when rolling out global content and try to incorporate relevant keyword research at the country specific level. Bearing in mind differences in spelling and the way people might phrase, ask questions when searching for content will be important in order to reach the audience within each country. Localization of content will be key, even is the main language in the country is still English for example there will be differences in search in Australia, US and verses UK).
The way people shop has changed in the age of search engines. People are increasingly using search engines to help them find the products or services they are looking for and online marketing along with international SEO can no longer be ignored.