Aveeno

Business Challenges

Founded in 1945, Aveeno is a US-based manufacturer of skincare and haircare products which entered Hong Kong market in 2015.

Aveeno suffered lack of public attention in Hong Kong market. In face of this challenge, it desired to introduce its products and establish brand image through digital marketing.

Objectives

To introduce Aveeno’s products to Hong Kong market

To create brand awareness

Strategy

Optimize website organic ranking in search engine and positive review content on the top search result to raise brand image and reach.

Optimize product and generic keywords to reach right target audience.

Cooperate with Key Opinion Leaders (KOL) and bloggers on product reviews to enhance word-of-mouth marketing.

Business Benefit to Client

  • Increased website organic traffic on Google and Yahoo to 72.31%

  • Enhanced visibility on search engines top 2 pages with designated keywords on Google and Yahoo HK

  • Generated over 500 engagement on Facebook (through cooperation with KOL including Skype Chan, YanComic, 王穎)