China Unicom

Business Challenges

China Unicom is a top telecommunications operator founded in China, introducing a travel sim-card to overseas Chinese population in Asia and America.

China Unicom faces a high entry barrier of international telecom markets, limited budget for market launches and low brand awareness beyond China.

Objectives

To deliver a cost effective solution for its international product launch.

To increase brand exposure for its overseas market development.

Strategies

Employ the concept of “Zero Moment of Truth” (ZMOT) to establish a trustworthy brand image.

Link search phrases on travel data usage with websites containing positive reviews of China Unicom

Business Benefit to Client

  • 95% increase of traffic to official website.

  • Overall rise of 20% for sales of the launched product

  • 23 times surge of overseas market sales

  • 27% growth in brand search and 22% rise in brand lift