China Unicom is a top telecommunications operator founded in China, introducing a travel sim-card to overseas Chinese population in Asia and America.
China Unicom faces a high entry barrier of international telecom markets, limited budget for market launches and low brand awareness beyond China.
To deliver a cost effective solution for its international product launch.
To increase brand exposure for its overseas market development.
Employ the concept of “Zero Moment of Truth” (ZMOT) to establish a trustworthy brand image.
Link search phrases on travel data usage with websites containing positive reviews of China Unicom