MPFA Showcase

Business Challenges

滾續達人is a semi official page of MPFA(積金局) targeting youngsters in Hong Kong to promote MPF knowledge and present updated information.

The challenge is to connect with teenagers via social media platform.

Objectives

To strengthen youngsters’ knowledge to MPF including

its structure through social media platform.

To improve the image of MPF

Strategy

Provide Facebook maintenance to build a long-term relationship with fans. Client fan page: https://www.facebook.com/rollingmymoney.mpf/

Share different leisure posts regularly to maintain popularity of the page

Launch mini games regularly to reward loyal fans and increase their awareness.

Launch Facebook campaign quarterly, for example Tab game to attract attention of potential audience and enlarge fan-base.

Business Benefit to Client

  • Positive fans growth of 4,044 fans (July,2016- March 2017)

  • Generated over 500 engagements on Facebook (via cooperation with 6 Facebook illustrators including 肚仔人, Hello Wong, 路邊攤,我的港女老婆)

  • Generated over 200 engagements and over 3,500 views from 3 video productions

  • Generated over 600 engagements and over 5,100 views from live voting mini game