Business Challenge

The DPM™ patented POINT-TO-POINT® technology has enabled a breakthrough in a systemic approach of the mattress and pillow as a complete sleep system.

DPM website ranking in Google was lost after revamping the official site in mid 2016, so the traffic dropped significantly.

More competitors entered Hong Kong, so DPM was not a top priority for those potential clients.

Objective

To rise the ranking of DPM official website in searching engines

To increase the traffic and conversion of DPM official website

To enhance the DPM online brand awareness

Strategy

Site Audit: Conducting a full Site-Audit Report to identify and fix the website structural problem

SEO: Optimizing “Hero Product Pages” to Google and Yahoo to increase their website exposure to potential clients

ZMOT: Optimizing those “Published but Vanished” positive articles on Search Engine

Business Benefits To Client

63 ranked search results: Most of our Hero Product Keywords were ranked on Google and Yahoo 1st Page

2,626 quarterly organic traffic (231% growth)

570 quarterly organic conversion

Optimize positive articles to Google and Yahoo 1st Page with the “DPM” related search terms

Mention “DPM” when online users discuss about Mattress and Pillow related topics