Background

Facing the fierce competition in Hong Kong car market, TOYOTA, which is a famous car brand, needs to sharpen its competitiveness, to differentiate TOYOTA from the European car brands.

Objective

To draw more brand awareness and exposure

To re-mold TOYOTA’s image and emphasize its uniqueness

To differentiate TOYOTA from other car brands

YouFind Strategy

Provide in-time customer service to enhance fans loyalty by social media platforms such as Facebook and Instagram

Improve the engagement rate and expand the fan base of social platforms by applying various feeding angle such as promotional feeds and interactive feeds.

Business Benefits

Facebook

Facebook Fans Growth: 7,500+ fans increment

The average engagement rate of the page is double of the industry benchmark.

Instagram

Fans Growth: 300+ fans increment in a short period

Create stronger visual impact in the page