Facing the fierce competition in Hong Kong car market, TOYOTA, which is a famous car brand, needs to sharpen its competitiveness, to differentiate TOYOTA from the European car brands.
To draw more brand awareness and exposure
To re-mold TOYOTA’s image and emphasize its uniqueness
To differentiate TOYOTA from other car brands
Provide in-time customer service to enhance fans loyalty by social media platforms such as Facebook and Instagram
Improve the engagement rate and expand the fan base of social platforms by applying various feeding angle such as promotional feeds and interactive feeds.
Facebook Fans Growth: 7,500+ fans increment
The average engagement rate of the page is double of the industry benchmark.Instagram
Fans Growth: 300+ fans increment in a short period
Create stronger visual impact in the page