Wilson Communications Ltd

Project Background

Wilson is a renowned mobile phone retailer in Hong Kong, with the aim to provide the best and professional mobile retailing service to customer

To celebrate its 20th anniversary, Wilson cooperated with YouFind to implement a series of online marketing activities to reinforce its branding in customers’ mind.

Objective

To reinforce Wilson’s branding by highlighting its superior customer service, core values and milestones in past 20 years

Strategy

YouFind utilized Facebook as a main channel to reinforce Wilson’s branding through campaign posts write-up, viral video creation and chatbot game execution.

To clearly deliver the branding messages, YouFind formulated content strategy and classified the branding content from 3 aspects: Wilson’s history, Wilson’s services and Wilson’s core values.

YouFind created 12 campaign posts and 4 viral videos in total

YouFind also made use of chatbot game to boost video viewership and further amplify the campaign impact. The use of chatbot could help to gather a pool of fans through page subscribership. In this way, further content updates could be delivered systematically in future.

Business Benefits To Client

365K total video views for 4 viral videos

Over 1700 participants in 2 chatbot games

Total increment of 2000+ fans in Wilson’s Facebook page

A significant raise of Facebook engagement rate at the end of campaign period.