Chung Yuen Electrical

Campaign Background

•Many companies make use of joint promotion to boost sales growth. Chung Yuen Electrical Co. has been cooperating with various credit card companies to hold promotion campaign in almost every month.

•Visibility is the key to make a successful campaign. To stand out from the massive joint promotion campaigns with credit card, extensive online advertising should be done to raise public awareness.

Objective

•To increase the awareness of the joint promotion campaign targeting credit card users and electrical lovers.

Our Strategies

•YouFind helped to blast out the promotional campaign through the following 3 advertising channels:

•Consumer interests and keywords strategies via Google Display Network.

•Consumer interests and remarketing via Yahoo Native Ad.

•Line up with Facebook KOL including credit cards, electrical and shopping fan pages.

Outcome

•Overall campaign generated 4,124,361 impressions and 11,836 clicks in June.

•Re-marketing campaign delivered 308,235 impression and 1,250 clicks; and with a CTR of 0.41%.

•Facebook KOL Feed generated 633 engagement.