PolyU has partnered with YouFind for Search Engine Optimization since 2010. YouFind has been supporting client on Website Analysis, content development, coding Revamp for many Faculty and Department, which is started with the Department of Management and Marketing (DMM) at first.
YouFind helps the DMM to reinforce the brand image of “international business studies”, “world class research team”. As of Oct 2010, there were 302 ranked results in first 3 pages of Google and Yahoo, which has resulted in 291,750 estimated impression.
Other Department from PolyU has given a hand to YouFind then, and the partnership lasts long until now.
With more than 60 full-time academic staff, the Department of Management and Marketing (MM) is one of the largest departments in PolyU providing both Undergraduate and Postgraduate programme. It has expertise in general and strategic management, entrepreneurship, organizational behaviour, human resource management, international business and marketing. Staff are actively engaged in research and consultancy, in Hong Kong, the Chinese Mainland and internationally.