雪肌蘭Squina partnered with YouFind for Weibo maintenance from September 2014. YouFind has been supporting client on page monitoring, content development, campaign development, and KOL supporting.
YouFind helps Squina to develop feeding angles based on its brand image of ‘Natural Health Food Expert’, ‘Pure and Healthy’ and ‘Health for All’. Weibo Campaign and KOL are also deployed to drive engagement from target audience.
During 27th March 2015 – 21st April 2015, ‘雪肌蘭為你健康護航二重賞’ weibo campaign has drawn 976,000 users attention, 34,000 participation and gained over 37,000 new fans. Furthermore, this campaign has been widely spread out, the campaign post received over 26,000 shares and 652 comments.
Found in 1994, SQUINA imports products from the world’s largest natural oceanic health food manufacturer- Maruha Nichiro Foods, Inc. Squina is the overseas sole agent for SQUINA Natural Health Food and SQUINA Natural Desensitizing Skincare Series.
In order to sustain its leading position as "Natural Health Food Expert" in the market, the Group has greatly investing in scientific studies conducted by various local universities. The objective research findings and evidences have proved the products’ efficiency and thus promote the creditability to the brand. In addition, our professional nutrition team set up hotlines to answer enquiries on health-related issues which help to gain confidence from our customers.