{"id":318,"date":"2022-11-29T16:20:58","date_gmt":"2022-11-29T08:20:58","guid":{"rendered":"https:\/\/www.youfind.hk\/?p=318"},"modified":"2023-07-21T16:42:01","modified_gmt":"2023-07-21T08:42:01","slug":"airstar","status":"publish","type":"post","link":"https:\/\/www.youfind.hk\/cn\/clients\/airstar.html","title":{"rendered":"Airstar"},"content":{"rendered":"\n
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Airstar Bank<\/strong><\/h1>\n\n\n\n

Search<\/strong><\/h3>\n\n\n\n
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Background<\/strong><\/h2>\n\n\n\n
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Airstar Bank Limited is a jointly established entity by Xiaomi Corporation, global loT leader, and AMTD Group.Asia’s leading comprehensive financial services conglomerate. Airstar Bank has been granted a banking licence by the Hong Kong Monetary Authority on 9 May 2019.The bank provides personal loan, deposit, foreign exchange, fund transfer and related banking services.<\/p>\n\n\n\n

Virtual Banks are new to Hong Kong, like any start-ups, new customer acquisition is a strategic priority for all virtual banks including Airstar. Airstar wants to boost website traffic and conversion to win new customers and expand their market share.More specifically, they aim to improve their search engine visibility on Google HK and Yahoo HK when searching for both brand\/industry related keywords such as ‘virtual bank’and\u2018\u4f01\u5de2\u7d6a\u4e0a\u94f6\u884c, as well as and product related keywords such as’\u5b9a\u671f\u5b58\u6b3e’ and’24\u5c0f\u7564\u8d37\u6b3e.<\/p>\n\n\n\n

On top of driving new website traffic through SEO, the 2nd ask from Airstar is that once the visitor has landed on the company’s website, they want an optimized visitor experience to drive conversion.<\/p>\n\n\n\n

Budgets are limited – Airstar needed a cost-effective SEO program that drives leads, app downloads, while keeping the cost-per-lead low.<\/p>\n\n\n\n

Objectives<\/strong><\/h2>\n\n\n\n
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Improve Airstar website ranking and visibility in Google HK and Yahoo HK search result against targeted keywords<\/p>\n<\/div>\n<\/div>\n\n\n\n

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lncrease organic website traffic<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Enhance website visitor experience, engagements, and conversions<\/p>\n<\/div>\n<\/div>\n\n\n\n

Our Strategy<\/strong><\/h2>\n\n\n\n

Based on the client’s request, we first conducted a round of detailed keyword research using various tools, including Google AdWords, Google Search Console, and SEMRush. This research provided us with meaningful insights and answered some important questions, such as:<\/p>\n\n\n\n