{"id":3937,"date":"2023-05-25T11:40:05","date_gmt":"2023-05-25T03:40:05","guid":{"rendered":"https:\/\/www.youfind.hk\/?p=3937"},"modified":"2024-05-17T16:08:56","modified_gmt":"2024-05-17T08:08:56","slug":"cpa","status":"publish","type":"post","link":"https:\/\/www.youfind.hk\/cn\/blog\/cpa.html","title":{"rendered":"\u5584\u7528CPA\u8ba9\u4f60\u7684\u8425\u9500\u6700\u5927\u5316"},"content":{"rendered":"

\u65e9\u524d\u6709\u5e78\u53d7Google\u9080\u8bf7\uff0c\u53c2\u52a0\u4e86\u4ed6\u4eec\u8ddf\u9999\u6e2f\u5927\u5b66\u5408\u529e\u7684\u300cUnderstand Digital Marketing & Analytics in a Day\u300d\u8bb2\u5ea7\uff0c\u8ddf\u542c\u4f17\u5206\u4eab\u4e00\u4e0b\u6211\u5728\u9999\u6e2f\u505a\u8fc7\u7684\u4e00\u4e9b\u6848\u4f8b\uff0c\u8ba9\u5927\u5bb6\u5bf9\u5982\u4f55\u6d3b\u7528\u7f51\u7edc\u8425\u9500\u53ca\u8d44\u6599\u5206\u6790\u6709\u66f4\u6df1\u5165\u7684\u4e86\u89e3\u3002 \u4e8e\u8bb2\u5ea7\u4e0a\u6211\u5206\u4eab\u4e86\u4e00\u4e2a\u9999\u6e2f\u5176\u4e2d\u4e00\u4e2a\u65c5\u6e38\u70b9\u4e3a\u4f8b\u5b50\uff0c\u4e3a\u5927\u5bb6\u89e3\u6784\u5982\u4f55\u6d3b\u7528\u7f51\u7edc\u5e7f\u544a\u6536\u8d39\u6a21\u5f0f\u53bb\u8ba9\u8425\u9500\u6700\u5927\u5316\u3002<\/p>\n

\u7f51\u7edc\u5e38\u89c1\u7684\u5e7f\u544a\u6536\u8d39\u6a21\u5f0f\u4e3b\u8981\u4e3aCPC\uff08Cost-per-click\uff09CPM\uff08Cost-per-impression\/mille\uff09\uff0c\u524d\u8005\u662f\u4ee5\u6bcf\u4e2a\u70b9\u51fb\u7387\u53bb\u8ba1\u7b97\u6536\u8d39\uff0c\u800c\u540e\u8005\u5219\u662f\u6309\u5e7f\u544a\u6761\u6bcf\u663e\u793a1000\u6b21\u7684\u8d39\u7528\u53bb\u6536\u8d39\u3002 \u800c\u4eca\u6b21\u6211\u4eec\u4e3a\u5ba2\u6237\u9009\u62e9\u4e86\u7528CPA\uff08Cost-Per-Acquisition\uff09\uff0c\u8ba1\u8d39\u65b9\u5f0f\u4e3a\u5e7f\u544a\u6295\u653e\u300c\u5b9e\u9645\u300d\u6548\u679c\u624d\u6536\u8d39\u3002 \u4f46\u751a\u4e48\u662f\u5b9e\u9645\u6548\u679c\u5462\uff1f \u4ee5\u4eca\u6b21\u7684\u4f8b\u5b50\u4e3a\u4f8b\uff0c\u5982\u679c\u5ba2\u4eba\u7ecf\u5e7f\u544a\u518d\u53bb\u6d88\u8d39\u7684\u8bdd\uff0c\u90a3\u5f53\u7136\u662f\u4e00\u4e2a\u5b9e\u9645\u6548\u679c\uff0c\u4f46\u5982\u679c\u4ed6\u4eec\u7ecf\u7531\u5e7f\u544a\u770b\u5230\u5f00\u653e\u65f6\u95f4\u3001\u95e8\u7968\u4ef7\u683c\u7b49\u53ef\u80fd\u5f15\u5bfc\u6d88\u8d39\u7684\u5b9e\u7528\u4fe1\u606f\uff0c\u90a3\u4ea6\u4f1a\u8ba1\u7b97\u4e00\u4e2aCPA\u3002 \u76f8\u5bf9\u4e8e\u8f83\u4e3a\u6cdb\u7528\u7684CPC\u53caCPM\uff0c\u5b83\u4eec\u4e3b\u8981\u662f\u7528\u6765\u589e\u52a0\u7f51\u7ad9\u6d41\u91cf\uff0c\u6bcf\u6b21\u6536\u8d39\u5c31\u53ea\u6709\u4e00\u6b21\u6548\u76ca\u3002 \u800cCPA\u4e3b\u8981\u662f\u63d0\u5347\u8f6c\u6362\u7387\uff0c\u4e00\u6b21\u6536\u8d39\u540e\u53ef\u4ee5\u5e26\u6765\u6c38\u7eed\u6027\u7684\u6536\u76ca\uff0c\u800c\u54c1\u724c\u4ea6\u53ef\u4ee5\u6700\u5927\u5316\u5e7f\u544a\u6548\u76ca\u3002<\/p>\n

\u5f53\u7136\uff0c\u4e0d\u662f\u6bcf\u4e00\u4e2a\u54c1\u724c\u90fd\u9002\u5408\u7528CPA\u53bb\u6295\u653e\u5e7f\u544a\uff0c\u5927\u5bb6\u5e94\u9488\u5bf9\u5e7f\u544a\u7684\u76ee\u6807\u53bb\u4f5c\u4e0d\u540c\u7684\u9009\u62e9\u3002 \u4f8b\u5982\u60f3\u63d0\u5347\u54c1\u724c\u5f62\u8c61\uff0c\u8ba9\u66f4\u591a\u7684\u6d88\u8d39\u8005\u4e86\u89e3\u81ea\u5df1\u7684\u54c1\u724c\uff0c\u90a3CPM\u4f1a\u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u9009\u62e9\u3002 \u5982\u679c\u5e0c\u671b\u63d0\u6d3b\u52a8\u5347\u4e92\u52a8\u7387\u7684\u8bdd\uff0cCPC\u5c31\u53ef\u4ee5\u8ba9\u4f60\u6536\u5230\u66f4\u597d\u7684\u6548\u76ca\u3002 \u800c\u5e0c\u671b\u53ef\u4ee5\u501f\u7740\u5e7f\u544a\u53bb\u8fbe\u81f3\u5b9e\u9645\u6d88\u8d39\u6548\u679c\u7684\u8bdd\uff0c\u90a3\u4e48CPA\u5c31\u5e94\u8be5\u53ef\u4ee5\u5e2e\u5f97\u5230\u4f60\u3002<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u65e9\u524d\u6709\u5e78\u53d7Google\u9080\u8bf7\uff0c\u53c2\u52a0\u4e86\u4ed6\u4eec\u8ddf\u9999\u6e2f\u5927\u5b66\u5408\u529e\u7684\u300cUnderstand Digital Marketin …<\/p>\n

\u5584\u7528CPA\u8ba9\u4f60\u7684\u8425\u9500\u6700\u5927\u5316<\/span> \u67e5\u770b\u5168\u6587 »<\/a><\/p>\n","protected":false},"author":1,"featured_media":3047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[403,112],"tags":[696,700,730],"_links":{"self":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts\/3937"}],"collection":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/comments?post=3937"}],"version-history":[{"count":2,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts\/3937\/revisions"}],"predecessor-version":[{"id":5715,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts\/3937\/revisions\/5715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/media\/3047"}],"wp:attachment":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/media?parent=3937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/categories?post=3937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/tags?post=3937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}