{"id":3984,"date":"2023-05-25T11:40:16","date_gmt":"2023-05-25T03:40:16","guid":{"rendered":"https:\/\/www.youfind.hk\/?p=3984"},"modified":"2024-06-04T16:56:17","modified_gmt":"2024-06-04T08:56:17","slug":"digital-marketing","status":"publish","type":"post","link":"https:\/\/www.youfind.hk\/cn\/blog\/digital-marketing.html","title":{"rendered":"\u6570\u7801\u8425\u9500\u6f14\u8fdb\u53f2"},"content":{"rendered":"

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\n<\/strong><\/span><\/p>\n

2a. \u8425\u9500\u7684\u6f14\u53d8\uff1a\u75314Ps\u52308Ps<\/strong><\/p>\n

\u4f20\u7edf\u8425\u9500\u8bb2 4Ps\uff0c4Ps\u5728\u4e0a\u4e16\u7eaa 70 \u5e74\u4ee3\u5174\u8d77\uff0c\u9760\u7535\u8111\u505a\u5206\u6790\uff0c\u5176\u4e2d\u8981\u7d20\u6709\uff1a<\/p>\n

1.Product\uff08\u4ea7\u54c1\uff09<\/p>\n

2.Price\uff08\u5b9a\u4ef7\uff09<\/p>\n

3.Place\uff08\u901a\u8def\uff09<\/p>\n

4.Promotion\uff08\u63a8\u5e7f\uff09<\/p>\n

\u53d1\u5c55\u523080\u5e74\u4ee3\uff0c\u670d\u52a1\u4e1a\u53d8\u6210\u8bb28Ps\uff0c\u5176\u4e2d\u8981\u7d20\u6709\uff1a<\/p>\n

1.Product\uff08\u4ea7\u54c1\uff09<\/p>\n

2.Price\uff08\u5b9a\u4ef7\uff09<\/p>\n

3.Place\uff08\u901a\u8def\uff09<\/p>\n

4.Promotion\uff08\u63a8\u5e7f\uff09<\/p>\n

5.People\uff08\u4eba\uff09<\/p>\n

6.Process\uff08\u6d41\u7a0b\uff09<\/p>\n

7.Physical evidence\uff08\u5b9e\u4f53\u5f62\u8c61\u4e0e\u5c55\u793a\uff09<\/p>\n

8.Productivity\uff08\u79d1\u6280\u4ee4\u670d\u52a1\u66f4\u7545\u987a\uff09<\/p>\n

\u5176\u5b9e\u7ebf\u4e0a\u3001\u7ebf\u4e0b\u7684\u8425\u9500\u662f\u7c7b\u4f3c\u7684\uff0c\u4f46\u4e5f\u6b63\u5728\u6539\u53d8\u4e2d\u3002 \u7531\u6700\u4f20\u7edf\u76844Ps\uff0c\u5230\u73b0\u5728\u76848Ps\uff0c\u7531\u7ebf\u4e0b\uff08offline\uff09\u5230\u7ebf\u4e0a\uff08online\uff09\uff0c\u7531\u4ee5\u524d\u7684\u5c0f\u6570\u636e\u5230\u73b0\u5728\u7684\u5927\u6570\u636e\uff0c\u65f6\u4ee3\u4e0d\u65ad\u8fdb\u6b65\uff0c\u8425\u9500\u4e0d\u65ad\u8fdb\u5316\uff08Evolution\uff09\uff0c8Ps \u5c31\u662f\u57284Ps \u7684\u57fa\u7840\u4e0a\u4e0d\u65ad\u5b8c\u5584\u6539\u8fdb\uff0c\u800c\u6240\u6709\u8425\u9500\u7cbe\u795e\u5219\u662f\u4e0d\u53d8\u7684\u3002<\/p>\n

#\u500b\u6848\u5206\u4eab\uff1a\u62e5\u62b1\u6570\u7801\u5316\u2014\u2014\u4f20\u7edf\u884c\u4e1a\u5982\u4f55\u505a\u5927\u4e2a\u997c<\/strong><\/p>\n

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#\u500b\u4eba\u5206\u4eab\uff1a\u62e5\u62b1\u6570\u7801\u5316 \u4f20\u7edf\u884c\u4e1a\u5982\u4f55\u63d0\u5347<\/strong><\/p>\n

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\u00b7\u00a0\u5728\u8fc7\u53bb\u6570\u5e74\u95f4\uff0c\u4f20\u7edf\u51fa\u7248\u4e1a\u76f8\u5173\u673a\u6784\u5012\u95ed\u7684\u6d88\u606f\u4e00\u4e2a\u63a5\u4e00\u4e2a\uff1a\u5927\u578b\u8fde\u9501\u4e66\u5e97Page One\u7a81\u7136\u7ed3\u4e1a\u3001\u6570\u672c\u6742\u5fd7\u5148\u540e\u505c\u520a\uff0c\u6216\u6539\u4e3a\u53ea\u6709\u7f51\u4e0a\u7248\u3002 \u4f20\u7edf\u51fa\u7248\u4e1a\u4eba\u4eba\u81ea\u5371\uff0c\u6709\u7684\u65e9\u5df2\u8bd5\u884c\u6570\u7801\u5316\uff0c\u4ea6\u6709\u521a\u521a\u9192\u89c9\u7684\u6025\u8d77\u76f4\u8ffd\uff0c\u4f46\u4e3a\u4f55\u6709\u4e9b\u51fa\u7248\u4e1a\u5229\u7528Facebook\u4e13\u9875\u5ba3\u4f20\u6216\u53d1\u5e03\u65b0\u4fe1\u606f [\u5438like]\uff0c\u4e1a\u52a1\u4ecd\u6ca1\u6709\u592a\u5927\u8d77\u8272\uff1f \u56e0\u4e3a\u8981\u5728\u6570\u7801\u5316\u627e\u5230\u65b0\u51fa\u8def\uff0c\u4e0d\u518d\u53ea\u662f\u5c06\u6587\u5b57\u5185\u5bb9\u642c\u5230\u7f51\u4e0a\u822c\u7b80\u5355\uff0c\u800c\u662f\u8981\u5f53\u4e00\u4e2a\u7b56\u5c55\u8005\uff08Cura-tor\uff09\u3002<\/span><\/p>\n

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\u968f\u7740\u6570\u7801\u79d1\u6280\u7684\u53d1\u5c55\uff0c\u987e\u5ba2\u7684\u6d88\u8d39\u6a21\u5f0f\u4ece\u7ebf\u4e0b\u8f6c\u5230\u7ebf\u4e0a\u3002 \u5bf9\u5168\u7403\u5de5\u65f6\u6700\u957f\u7684\u9999\u6e2f\u4eba\u6765\u8bf4\uff0c\u5c24\u4e3a\u5982\u6b64\u3002 \uff08\u8c03\u67e5\u53d1\u73b0\uff0c\u5168\u7403\u5de5\u65f6\u6700\u957f\u7684\u57ce\u5e02\u662f\u9999\u6e2f\uff0c\u9999\u6e2f\u4eba\u6bcf\u5468\u5e73\u5747\u5de5\u65f6\u8d85\u8fc750\u5c0f\u65f6\uff0c\u76f8\u6bd4\u8d77\u5168\u7403\u5e73\u5747\u5de5\u65f636.23\u5c0f\u65f6\u591a\u51fa38%\u3002 \uff09\u9999\u6e2f\u4eba\u6bcf\u5929\u82b1\u5728\u5de5\u4f5c\u4e0a\u7684\u65f6\u95f4\u5df2\u7ecf\u5f88\u591a\uff0c\u5de5\u4f5c\u65f6\u95f4\u4e4b\u5916\u90fd\u4f1a\u9009\u62e9\u5728\u5bb6\u4e2d\u4f11\u606f\uff0c\u8d2d\u7269\u8fd9\u4e9b\u672c\u5e94\u9700\u8981\u5916\u51fa\u7684\u6d3b\u52a8\u4e5f\u5c3d\u53ef\u80fd\u5c1d\u8bd5\u5728\u8db3\u4e0d\u51fa\u6237\u7684\u60c5\u51b5\u4e0b\u5b8c\u6210\u3002<\/p>\n

\u6709\u9274\u4e8e\u6b64\uff0c\u8425\u9500\u7684\u6a21\u5f0f\u4e0d\u65ad\u53d8\u5316\uff0c\u5e7f\u544a\u4e5f\u4ece\u4f20\u7edf\u5a92\u4f53\u8f6c\u79fb\u5230\u7ebf\u4e0a\u6218\u573a\u3002 \u4ece\u6d4f\u89c8\u7f51\u7ad9\u65f6\u51fa\u73b0\u7684\u5c55\u793a\u5e7f\u544a\uff08Display Ads\uff09\uff0c\u5230\u89c2\u770b YouTube \u77ed\u7247\u524d\u8df3\u51fa\u7684YouTube Ads\uff0c\u4eceFacebook\u4e0d\u65f6\u51fa\u73b0\u7684 Facebook Ads\uff0c\u5230 Apps \u91cc\u5185\u7f6e\u7684 Mobile Ads\uff0c\u5728\u7ebf\u4e0a\u5230\u5904\u90fd\u6709\u5e7f\u544a\u7684\u8eab\u5f71\u3002 \u53ef\u4ee5\u8bf4\uff0c\u7ebf\u4e0a\u5e7f\u544a\u5343\u53d8\u4e07\u5316\uff0c\u4e89\u76f8\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u5438\u5f15\u6d88\u8d39\u8005\u3002<\/p>\n

2d. \u6570\u7801\u4f20\u5a92\u5bf9\u4e8e\u987e\u5ba2\u6d88\u8d39\u8fc7\u7a0b\u7684\u5f71\u54cd<\/h4>\n

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\u56e0\u6b64\uff0c\u641c\u7d22\u5f15\u64ce\u8425\u9500\uff08Search Engine Marketing\uff09\u53ca\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5e94\u8fd0\u800c\u751f\u3002 \u6709\u8d44\u6599\u663e\u793a\uff0c\u73b0\u4eca\u987e\u5ba2\u5927\u591a\u662f\u4ece\u793e\u4ea4\u5a92\u4f53\u6216\u641c\u7d22\u5f15\u64ce\u7684\u5e7f\u544a\u4e2d\u9996\u6b21\u83b7\u5f97\u4ea7\u54c1\u4fe1\u606f\uff0c\u800c\u4ed6\u4eec\u5728\u8d2d\u4e70\u4ea7\u54c1\u4e4b\u524d\uff0c\u90fd\u4f1a\u4e0a\u7f51\u641c\u5bfb\u6709\u5173\u4ea7\u54c1\u7684\u8d44\u6599\uff0c\u800c\u8fd9\u4e2a\u73b0\u8c61\u6709\u6bcf\u5e74\u589e\u957f\u7684\u8d8b\u52bf\u3002<\/p>\n

2e. \u96f6\u7c7b\u63a5\u89e6\u8425\u9500\uff08ZMOT\uff09\u7684\u4ecb\u7ecd<\/h5>\n

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\u800c\u4f20\u7edf\u7684\u8d2d\u7269\u65b9\u5f0f\u53ea\u6709\u4e09\u4e2a\u6b65\u9aa4\uff1a\u523a\u6fc0\uff08Stimulus\uff09\u3001\u9996\u6b21\u63a5\u89e6\u8425\u9500\uff08First Moment of Truth\uff0c\u7b80\u79f0FMOT\uff09\u3001\u4e8c\u6b21\u63a5\u89e6\u8425\u9500\uff08Second Moment of Truth\uff0c\u7b80\u79f0SMOT\uff09\u3002<\/p>\n

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#\u500b\u6848\u5206\u4eab\uff1a\u98a0\u8986\u4f20\u7edf\u5e02\u573a\u7b56\u7565 ZMOT\u8ba9\u4f60\u8d62\u5728\u8d77\u8dd1\u7ebf<\/strong><\/p>\n

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