{"id":4079,"date":"2023-05-25T11:40:45","date_gmt":"2023-05-25T03:40:45","guid":{"rendered":"https:\/\/www.youfind.hk\/?p=4079"},"modified":"2024-04-29T12:06:21","modified_gmt":"2024-04-29T04:06:21","slug":"198513","status":"publish","type":"post","link":"https:\/\/www.youfind.hk\/cn\/blog\/198513.html","title":{"rendered":"#TGIF\uff01Marketer\u4eca\u500bweekend\u5fc5\u770bNetflix\u300aEmily In Paris\u300b \u6559\u6653\u60a8\u7684\u4e0d\u8d25socal media\u8425\u9500"},"content":{"rendered":"

Happy Friday\uff01\u4f5c\u4e3amarketer\u7684\u60a8\u4e5f\u8bb8\u5373\u4f7f\u5230\u4e86\u5047\u65e5\u4ecd\u9700\u5728\u5de5\u4f5c\u4e2d\u6253\u8f6c\u3002 \u7a7a\u4f59\u65f6\u95f4\u60f3chill\u4e00chill\uff0cYouFind\u4e3a\u60a8\u63a8\u4ecb\u8fd1\u671f\u5728Netflix\u8d85\u706b\u7ea2\u7684\u5267\u96c6\u300aEmily In Paris\u300b\u7edd\u5bf9\u503c\u5f97\u89c2\u770b\uff01\u6b23\u8d4f\u5267\u60c5\u5916\u8fd8\u80fd\u4ece\u4e2d\u53d6\u7ecf\uff0c\u5b66\u61c2\u65b0\u7684\u54c1\u724c\u793e\u4ea4\u5a92\u4f53\u7ecf\u8425\u4e4b\u9053\uff01\u5916\u56fd\u6709\u4e0d\u5c11\u6587\u7ae0\u90fd\u7efc\u5408\u4e86\u5f53\u4e2d\u6240\u5b66\uff0c\u4ee5\u4e0b\u5c31\u6765\u4e3a\u5927\u5bb6\u62c6\u89e34\u4e2a\u4e0d\u8d25socal media\u8425\u9500\u7b56\u7565\u5427\uff01<\/p>\n

\u4e92\u52d5\u662f\u5173\u952e\uff01<\/p>\n

\u9084\u5728\u628a\u91cd\u9ede\u653e\u5728\u5982\u4f55\u7372\u5f97\u66f4\u591afans number\uff1f\u5176\u5be6\u5728\u4eca\u65e5\u7684social mediaworld\uff0c\u54c1\u724c\u8207fans\u7684\u4e92\u52d5\u7387\u9060\u6bd4fans number\u4f86\u5f97\u91cd\u8981\uff0c<\/p>\n

\"socal<\/p>\n

\u53ea\u6709\u4e24\u8005\u4fdd\u6301\u826f\u597d\u800c\u6301\u7eed\u7684\u4e92\u52a8\uff0c\u624d\u53ef\u4ee5\u5efa\u7acb\u957f\u4e45\u4e92\u4fe1\u7684\u5173\u7cfb\uff0c\u628afans\u53d8\u6210\u771f\u6b63\u7684\u987e\u5ba2\u3002 \u53e6\u5916\uff0c\u4e92\u52a8\u7387\u9ad8\u957f\u8fdc\u800c\u8a00\u4ea6\u6709\u52a9\u63d0\u5347\u5185\u5bb9\u89e6\u53ca\u7387\uff0c\u4ee4\u66f4\u591a\u4eba\u4e86\u89e3\u5230\u60a8\u7684\u54c1\u724c\uff0c\u6709\u52a9\u5de9\u56fa\u54c1\u724c\u7684social presence\u53casocial reputation\u3002<\/p>\n

User-generated-content\u60a8\u90fd\u6c92\u5584\u7528\u55ce\uff1f<\/p>\n

\u5f88\u591a\u65f6\u5019\u6d88\u8d39\u8005\u66f4\u7231\u770b\u300c\u7528\u5bb6\u4f53\u9a8c\u5f0f\u300d\u7684\u5185\u5bb9\uff0c\u4ea6\u5373\u662fUGC content\u3002 \u9053\u7406\u5f88\u7b80\u5355\uff0c\u5c31\u662f\u4ed6\u4eec\u90fd\u5341\u5206\u806a\u660e\u5730\u61c2\u5f97\u5206\u8fa8\u5e7f\u544a\u4e0e\u771f\u6b63\u7684\u7528\u540e\u611f\u5206\u4eab\u3002 \u76f8\u5bf9\u4e8e\u524d\u8005\u54c1\u724c\u81ea\u5439\u81ea\u64c2\u7684\u5ba3\u4f20\u6587\u6848\uff0c\u6d88\u8d39\u8005\u5f53\u7136\u5e0c\u671b\u770b\u5230\u66f4\u8d34\u8fd1\u4ed6\u4eec\u751f\u6d3b\u7684\u771f\u5b9e\u5206\u4eab\u3002 \u5f53\u54c1\u724c\u80fd\u591f\u5584\u52a0\u5229\u7528\u8fd9\u4e9bsocial media\u4e0a\u7528\u5bb6\u81ea\u53d1tag\u54c1\u724c\u7684\u5206\u4eab\u6587\uff0c\u6982\u53ef\u4ee5\u80fd\u4e86\u89e3\u5e02\u573a\u4e0a\u987e\u5ba2\u5230\u4ea7\u54c1\u7684\u610f\u89c1\uff0c\u540c\u65f6\u4ea6\u80fd\u4e0e\u987e\u5ba2\u7fa4\u5efa\u7acb\u826f\u597d\u7684\u5173\u7cfb\uff0c\u6700\u540e\u5f53\u7136\u662f\u5e0c\u671b\u80fd\u900f\u8fc7\u4ed6\u4eec\u7684\u771f\u5b9e\u5206\u4eab\uff0c\u5f71\u54cd\u66f4\u591a\u6f5c\u4f5c\u987e\u5ba2\u6d88\u8d39\u3002<\/p>\n

\u6765\u5e26\u52a8\u8bdd\u9898\u5427\uff01<\/p>\n

\u7ec6\u5fc3\u7559\u610f\u90a3\u4e9b\u5728social media\u5f88\u706b\u7ea2\u7684\u54c1\u724c\uff0c\u5176\u5171\u901a\u70b9\u90fd\u662f\u300c\u8d34\u5730\u300d\uff01\u5373\u662f\u80fd\u5f15\u8d77fans\u5174\u8da3\u53ca\u5171\u545c\u7684\u8bae\u9898\uff0c\u7ee7\u800c\u5e26\u8d77\u8ba8\u8bba\u6c1b\u56f4;\u4e00\u65b9\u9762\u589e\u8fdb\u4e0efans\u7684\u4e92\u52a8\uff0c\u53e6\u4e00\u65b9\u9762\u4e5f\u662f\u53e6\u4e00\u79cd\u6709\u6548\u7684\u884c\u9500\u7b56\u7565\u3002 \u4e8b\u5b9e\u4e0aFacebook\u4e0eIG\u4e0d\u505c\u5728\u7814\u53d1\u5404\u79cd\u5404\u6837\u7684interaction functions\uff0cmarketer\u4e0e\u54c1\u724c\u5e94\u8be5\u597d\u597d\u5229\u7528\uff01<\/p>\n

\u7528Influencer marketing\u4e5f\u8981\u5c0f\u5fc3<\/p>\n

\u4e0a\u6587\u63d0\u53ca\u8fc7\u73b0\u5728\u7684social media active user\u90fd\u5f88\u806a\u660e\uff0c\u80fd\u5206\u8fa8\u5e7f\u544a\u4e0e\u771f\u6b63\u7684\u7528\u540e\u611f\u3002 \u6240\u4ee5\u54c1\u724c\u5728\u8ba1\u5212Influencer marketing\u65f6\u4e5f\u8981\u52a0\u500d\u5c0f\u5fc3\uff0cKOL\u7684fans base\u60f3\u5f53\u7136\u80fd\u5e2e\u52a9\u60a8\u7684\u54c1\u724c\u5728\u8fdb\u884c\u6a2a\u5411\u5ba3\u4f20\u65f6\u83b7\u5f97\u7406\u60f3\u7684\u6210\u6548\uff0c\u4f46\u5982\u679c\u60a8\u7684\u5ba3\u4f20\u76ee\u7684\u662f\u5efa\u7acb\u4e92\u52a8\u53ca\u6df1\u5316\u54c1\u724c\u6216\u4ea7\u54c1\u77e5\u8bc6\u65f6\uff0c\u4e5f\u8bb8KOL\u5e76\u4e0d\u9002\u5408\uff0c\u53cd\u89c2micro-influencer\u5728\u8fd9\u65b9\u9762\u7684\u6f5c\u5728\u6548\u679c\u66f4\u5927\u3002 \u6240\u4ee5\u5efa\u8bae\u54c1\u724c\u5728\u8fdb\u884cInfluencer marketing\u5e94\u5148\u5b9a\u597dKPI\u53cacampaign objective\uff0c\u518d\u56e0\u5e94\u9700\u8981\u7b5b\u9009\u9002\u5408\u7684Influencers\u3002<\/p>\n

You Find Ltd.\u62e5\u6709\u4e00\u6761\u4e13\u4e1a\u7684\u793e\u4ea4\u5a92\u4f53\u56e2\u961f\uff0c\u914d\u5408\u81ea\u5bb6\u7814\u53d1\u7684Big data\u5927\u6570\u636e\u7cfb\u7edf\uff0c\u5229\u7528\u8fc7\u767e\u4ebf\u6d88\u8d39\u8005\u884c\u4e3a\u6570\u636e\u5e93\uff0c\u4e3a\u60a8\u7684\u54c1\u724c\u5206\u6790\u73b0\u51b5\u53ca\u6f5c\u5728\u95ee\u9898\u4e0e\u673a\u4f1a\uff0c\u5e76\u5ea6\u8eab\u5b9a\u5236\u5404\u9879\u6570\u7801\u8425\u9500\u7b56\u7565\uff0c\u670d\u52a1\u8303\u56f4\u5305\u62ec\u793e\u4ea4\u5a92\u4f53\u3001SEO\u3001SEM\u3001ZMOT\u3001KOL and influencer marketing\u3001\u7ebf\u4e0a\u6d3b\u52a8\u7b56\u5212\u4e0e\u5236\u4f5c\u7b49\u3002<\/p>\n

WhatsApp \u6211\u4eec\u7684\u4e13\u4e1a\u987e\u95ee\uff0c\u4e86\u89e3\u66f4\u591a\uff1a<\/p>\n

\"socal<\/p>\n","protected":false},"excerpt":{"rendered":"

Happy Friday\uff01\u4f5c\u4e3amarketer\u7684\u60a8\u4e5f\u8bb8\u5373\u4f7f\u5230\u4e86\u5047\u65e5\u4ecd\u9700\u5728\u5de5\u4f5c\u4e2d\u6253\u8f6c\u3002 \u7a7a\u4f59\u65f6\u95f4\u60f3chill\u4e00c …<\/p>\n

#TGIF\uff01Marketer\u4eca\u500bweekend\u5fc5\u770bNetflix\u300aEmily In Paris\u300b \u6559\u6653\u60a8\u7684\u4e0d\u8d25socal media\u8425\u9500<\/span> \u67e5\u770b\u5168\u6587 »<\/a><\/p>\n","protected":false},"author":1,"featured_media":3329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[403,112],"tags":[806],"_links":{"self":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts\/4079"}],"collection":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/comments?post=4079"}],"version-history":[{"count":2,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts\/4079\/revisions"}],"predecessor-version":[{"id":5437,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts\/4079\/revisions\/5437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/media\/3329"}],"wp:attachment":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/media?parent=4079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/categories?post=4079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/tags?post=4079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}