{"id":4096,"date":"2023-05-25T11:40:48","date_gmt":"2023-05-25T03:40:48","guid":{"rendered":"https:\/\/www.youfind.hk\/?p=4096"},"modified":"2024-04-25T18:14:52","modified_gmt":"2024-04-25T10:14:52","slug":"200622","status":"publish","type":"post","link":"https:\/\/www.youfind.hk\/cn\/blog\/200622.html","title":{"rendered":"\u9664\u4e86\u843d\u5e7f\u544a\uff0c\u8fd8\u6709\u4ec0\u4e48\u7b56\u7565\u8ba9\u6d88\u8d39\u8005\u53d1\u73b0\u60a8\u7684\u54c1\u724c\uff1f"},"content":{"rendered":"<p>\u8bb8\u591a\u516c\u53f8\u5230\u4e86\u4eca\u65f6\u4eca\u65e5\u4ecd\u975e\u5e38\u4f9d\u8d56\u7f51\u4e0a\u5e7f\u544a\u6765\u5438\u7eb3\u65b0\u5ba2\u6237\u3002 \u4f46Google\u7684\u7814\u7a76\u53d1\u73b0\uff0c60%\u7684\u7528\u6237\u4f1a\u901a\u8fc7\u591a\u4e2a\u7f51\u7edc\u9014\u5f84\u53d1\u6398\u4ed6\u4eec\u559c\u7231\u7684\u54c1\u724c\uff0c\u5305\u62ec\u56fe\u7247\u641c\u7d22\u3001\u89c2\u770b\u89c6\u9891\u3001\u6d4f\u89c8\u751f\u6d3b\u4fe1\u606f\u7f51\u7ad9\u7b49\u3002<\/p>\n<p style=\"text-align: center;\"><img src=\"\/\/china-cms.oss-cn-hongkong.aliyuncs.com\/139f4df7581c45e8\/image_brand-discovery-statistics.png?x-oss-process=image\/format,webp\/quality,q_100\" alt=\"\" \/ loading=\"lazy\"><\/p>\n<p>\u7f51\u4e0a\u5e7f\u544a\u53ea\u662f\u5438\u7eb3\u65b0\u5ba2\u6237\u7684\u5176\u4e2d\u4e00\u4e2a\u9014\u5f84\uff0c\u9664\u4e86\u7ade\u4e89\u6fc0\u70c8\u4e14\u6210\u672c\u8f83\u9ad8\u5916\uff0c\u5e7f\u544a\u5c5e\u4e8e\u300c\u5165\u4fb5\u6027\u300d\u5f3a\u7684\u300c\u63a8\u64ad\u5f0f\u8425\u9500\u300d \uff08Outbound Marketing\uff09\uff0c\u82e5\u9891\u7e41\u51fa\u73b0\u53ea\u4f1a\u8ba9\u5927\u4f17\u611f\u5230\u538c\u70e6\u3002 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Behavior<\/strong><strong>\uff09\u518d\u914d\u5408\u5185\u5bb9\u8425\u9500<\/strong><\/p>\n<p>\u54c1\u724c\u63a8\u5e7f\u7684\u5176\u4e2d\u4e00\u4e2a\u5173\u952e\u5728\u4e8e\u8ba9\u76ee\u6807\u987e\u5ba2\u65e9\u4e8e\u300c\u95ee\u9898\u610f\u8bc6\u300d\uff08Problem-awareness\uff09\u7684\u9636\u6bb5\u4fbf\u8ba4\u8bc6\u60a8\u7684\u54c1\u724c\uff0c\u4ea6\u5373\u5728\u4ed6\u4eec\u77e5\u9053\u81ea\u5df1\u9700\u8981\u60a8\u7684\u4ea7\u54c1\u524d\uff0c\u4fbf\u544a\u8bc9\u4ed6\u4eec\u60a8\u7684\u4ea7\u54c1\u80fd\u6700\u6709\u6548\u89e3\u51b3\u4ed6\u4eec\u9047\u5230\u7684\u95ee\u9898\u3002 \u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u9664\u4e86\u8981\u77e5\u9053\u60a8\u7684\u4ea7\u54c1\u80fd\u89e3\u51b3\u54ea\u4e9b\u95ee\u9898\uff0c\u66f4\u8981\u4e86\u89e3\u60a8\u7684\u987e\u5ba2\u6700\u5e38\u4f7f\u7528\u54ea\u4e9b\u5173\u952e\u8bcd\u6765\u5bfb\u6c42\u89e3\u51b3\u65b9\u6848\uff0c\u4e4b\u540e\u518d\u914d\u5408\u5185\u5bb9\u8425\u9500\u548c<a href=\"https:\/\/www.youfind.hk\/blog\/what-is-seo.html\">seo<\/a>\u63a8\u5e7f\u76f8\u5173\u5185\u5bb9\u3002<\/p>\n<p style=\"text-align: center;\"><img src=\"\/\/china-cms.oss-cn-hongkong.aliyuncs.com\/cef8e679bcccb820\/image_search-behaviour.png?x-oss-process=image\/format,webp\/quality,q_100\" alt=\"\" \/ loading=\"lazy\"><\/p>\n<p>\u8981\u5efa\u7acb\u4e13\u4e1a\u53ef\u9760\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u64b0\u5199\u5185\u5bb9\u65f6\u4ea6\u8981\u7ad9\u5728\u8bfb\u8005\u7684\u89d2\u5ea6\uff0c\u63d0\u4f9b\u4ed6\u4eec\u6700\u60f3\u77e5\u9053\u7684\u4ef7\u503c\u5185\u5bb9\uff08\u4f8b\u5982\u662f\u300c\u95ee\u9898\u300d\u7684\u6210\u56e0\u3001\u9884\u9632\u65b9\u6cd5\u6216\u6bd4\u8f83\u4e0d\u540c\u89e3\u51b3\u65b9\u6848\u7b49\uff09\uff0c\u800c\u975e\u4e00\u5f00\u59cb\u4fbf\u63a8\u9500\u81ea\u5df1\u4ea7\u54c1\u7684\u597d\u5904\u3002 \u60a8\u9700\u8981\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\uff0c\u5e76\u4ece\u5ba2\u6237\u7684\u89d2\u5ea6\u521b\u5efa\u5185\u5bb9\u3002<\/p>\n<p><strong>\uff082\uff09\u5584\u7528\u7b2c\u4e09\u65b9\u5e73\u53f0 \uff08Third Party Platform\uff09\u589e\u52a0\u5185\u5bb9\u53ef\u4fe1\u6027<\/strong><\/p>\n<p>\u7b2c\u4e8c\u4e2a\u6709\u6548\u63a8\u5e7f\u54c1\u724c\u7684\u7b56\u7565\u662f\u4e0e\u7b2c\u4e09\u65b9\u5e73\u53f0\u5408\u4f5c\u5236\u4f5c\u5185\u5bb9\uff08\u4f8b\u5982\u7f51\u7edc\u5a92\u4f53\u3001\u7f51\u4e0a\u6742\u5fd7\u3001\u90e8\u843d\u683c\u7b49\uff09\uff0c\u8ba9\u60a8\u54c1\u724c\u7684\u5185\u5bb9\u66f4\u4e30\u5bcc\u591a\u6837\uff0c\u540c\u65f6\u589e\u52a0\u8bf4\u670d\u529b\u3002 \u8981\u5bfb\u627e\u9002\u5408\u60a8\u54c1\u724c\u7684\u7b2c\u4e09\u65b9\u5e73\u53f0\uff0c\u53ef\u4f7f\u7528\u4e0d\u540c\u6570\u636e\u5206\u6790\u7cfb\u7edf\u5bfb\u627e\u4e0e\u60a8\u4ea7\u54c1\u76f8\u5173\u4e14\u6709\u4e00\u5b9a\u6d41\u91cf\u7684\u5e73\u53f0\uff0c\u518d\u914d\u5408\u4e0d\u540c\u89d2\u5ea6\u7684\u5185\u5bb9\u5efa\u7acb\u60a8\u7684\u54c1\u724c\u5f62\u8c61\u3002 \u53e6\u5916\uff0c\u4ea6\u53ef\u900f\u8fc7\u300c\u793e\u5a92\u8046\u542c\u300d\uff08Social Listening\uff09\u4e86\u89e3\u76ee\u6807\u987e\u5ba2\u5bf9\u60a8\u54c1\u724c\u7684\u5370\u8c61\u4ee5\u53ca\u4ed6\u4eec\u5173\u5fc3\u7684\u76f8\u5173\u8bae\u9898\uff0c\u4ee5\u5236\u4f5c\u4ed6\u4eec\u611f\u5174\u8da3\u7684\u5185\u5bb9\u3002<\/p>\n<p style=\"text-align: center;\"><img src=\"\/\/china-cms.oss-cn-hongkong.aliyuncs.com\/bcd14dd8aa0ba207\/image_third-party-platforms.png?x-oss-process=image\/format,webp\/quality,q_100\" alt=\"\" \/ loading=\"lazy\"><\/p>\n<p><strong>\u5728\u7ebf\u987e\u5ba2\u8ffd\u8e2a\u62a5\u544a<\/strong> <strong>\uff08<\/strong><strong>Customer Journey Audit<\/strong><strong>\uff09\u52a9\u60a8\u62c6\u89e3\u76ee\u6807\u987e\u5ba2\u5728\u7ebf\u6d88\u8d39\u65c5\u7a0b<\/strong><\/p>\n<p>\u6211\u4eec\u7684\u62a5\u544a\u4ece\u60a8\u76ee\u6807\u987e\u5ba2\u7684\u300c\u95ee\u9898\u610f\u8bc6\u300d\u9636\u6bb5\u5f00\u59cb\u62c6\u89e3\u4ed6\u4eec\u7684\u7ebf\u4e0a\u6d88\u8d39\u65c5\u7a0b\uff0c\u8ba9\u60a8\u638c\u63e1\u4ed6\u4eec\u7684\u7ebf\u4e0a\u52a8\u6001\uff0c\u9009\u62e9\u6700\u9002\u5408\u60a8\u54c1\u724c\u7684\u6570\u7801\u8425\u9500\u7b56\u7565\u3002<\/p>\n<p style=\"text-align: center;\"><img src=\"\/\/china-cms.oss-cn-hongkong.aliyuncs.com\/e17413bc0f90088d\/image_\u7dab\u4e0a\u9867\u5ba2\u8ffd\u8e64\u5831\u544a.png?x-oss-process=image\/format,webp\/quality,q_100\" alt=\"\" \/ loading=\"lazy\"><\/p>\n<p>\u5728\u7ebf\u987e\u5ba2\u8ddf\u8e2a\u62a5\u544a\u5c06\u4e3a\u60a8\u89e3\u7b54\u4ee5\u4e0b\u5173\u952e\u95ee\u9898\uff1a<\/p>\n<p>.\u60a8\u7684\u76ee\u6807\u987e\u5ba2\u4f7f\u7528\u54ea\u4e9b\u5173\u952e\u8bcd\u641c\u7d22\u5408\u9002\u7684\u201c\u95ee\u9898\u201d\u89e3\u51b3\u65b9\u6848\u548c\u4ea7\u54c1\uff1f<\/p>\n<p>.\u60a8\u7684\u76ee\u6807\u987e\u5ba2\u6700\u5e38\u5230\u54ea\u4e9b\u5e73\u53f0\u6216\u7f51\u7ad9\u6bd4\u8f83\u548c\u8ba8\u8bba\u60a8\u7684\u4ea7\u54c1\uff1f\u60a8\u54c1\u724c\u7684\u7f51\u7edc\u5f62\u8c61\u5982\u4f55\uff1f<\/p>\n<p>.\u4ec0\u4e48\u5185\u5bb9\u6700\u80fd\u5438\u5f15\u60a8\u7684\u76ee\u6807\u987e\u5ba2\uff1f\u4ed6\u4eec\u6700\u5173\u5fc3\u4ec0\u9ebd\u4e0e\u60a8\u4ea7\u54c1\u76f8\u5173\u7684\u8bae\u9898\uff1f<\/p>\n<p>.\u60a8 vs. \u7ade\u4e89\u5bf9\u624b\u7684\u6d41\u91cf\u3001\u7f51\u7edc\u54c1\u724c\u5f62\u8c61\u548c\u7ebf\u4e0a\u5e02\u573a\u4efd\u989d\uff1f<\/p>\n<p>\u7acb\u5373\u70b9\u51fb\u4ee5\u4e0b\u6309\u94ae\uff0c\u767b\u8bb0\u7d22\u53d6\u60a8\u54c1\u724c\u7684\u7ebf\u4e0a\u987e\u5ba2\u8ffd\u8e2a\u62a5\u544a\uff0c\u6211\u4eec\u7684\u56e2\u961f\u4f1a\u5c3d\u5feb\u8054\u7edc\u8ddf\u8fdb\uff01<\/p>\n<p style=\"text-align: center;\"><a href=\"\/\/register.youfindonline.com\/active.php?id=129\"><img src=\"\/\/china-cms.oss-cn-hongkong.aliyuncs.com\/1-146.jpg?x-oss-process=image\/format,webp\/quality,q_100\" alt=\"\" \/ loading=\"lazy\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8bb8\u591a\u516c\u53f8\u5230\u4e86\u4eca\u65f6\u4eca\u65e5\u4ecd\u975e\u5e38\u4f9d\u8d56\u7f51\u4e0a\u5e7f\u544a\u6765\u5438\u7eb3\u65b0\u5ba2\u6237\u3002 \u4f46Google\u7684\u7814\u7a76\u53d1\u73b0\uff0c60%\u7684\u7528\u6237\u4f1a\u901a\u8fc7\u591a\u4e2a\u7f51\u7edc\u9014\u5f84 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.youfind.hk\/cn\/blog\/200622.html\"> <span class=\"screen-reader-text\">\u9664\u4e86\u843d\u5e7f\u544a\uff0c\u8fd8\u6709\u4ec0\u4e48\u7b56\u7565\u8ba9\u6d88\u8d39\u8005\u53d1\u73b0\u60a8\u7684\u54c1\u724c\uff1f<\/span> \u67e5\u770b\u5168\u6587 &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":3363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[399,112],"tags":[992],"_links":{"self":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts\/4096"}],"collection":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/comments?post=4096"}],"version-history":[{"count":2,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts\/4096\/revisions"}],"predecessor-version":[{"id":5412,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts\/4096\/revisions\/5412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/media\/3363"}],"wp:attachment":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/media?parent=4096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/categories?post=4096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/tags?post=4096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}