{"id":4120,"date":"2023-05-25T11:41:04","date_gmt":"2023-05-25T03:41:04","guid":{"rendered":"https:\/\/www.youfind.hk\/?p=4120"},"modified":"2024-04-22T16:13:32","modified_gmt":"2024-04-22T08:13:32","slug":"238142","status":"publish","type":"post","link":"https:\/\/www.youfind.hk\/cn\/blog\/238142.html","title":{"rendered":"10\u4e2aMarketers\u4e0d\u53ef\u4e0d\u77e5\u7684\u8282\u65e5\u7ebf\u4e0a\u6d88\u8d39\u6570\u636e"},"content":{"rendered":"<p>\u53c8\u5230\u4e86\u5e74\u5c3e\u8282\u65e5\u6d88\u8d39\u65fa\u5b63\uff01\u6bcf\u5e74\u5230\u4e86Holiday Shopping\u7684\u5b63\u8282\uff0c\u5927\u5c0f\u54c1\u724c\u90fd\u4f1a\u63a8\u51fa\u8282\u65e5\u8d2d\u7269\u4f18\u60e0\u3002 \u6d88\u8d39\u8005\u4f1a\u5230\u54ea\u4e9b\u5e73\u53f0\u5bfb\u627e\u8282\u65e5\u9001\u793c\u65b0\u4e3b\u610f\uff1f\u4ed6\u4eec\u5bf9\u7ebf\u4e0a\u6d88\u8d39\u6709\u4ec0\u4e48\u9884\u671f\uff1fYouFind\u4e3a\u5927\u5bb6\u6574\u7406\u4e8610\u4e2aMarketers\u4e00\u5b9a\u8981\u77e5\u9053\u7684\u8282\u65e5\u7ebf\u4e0a\u6d88\u8d39\u6570\u636e\uff1a<\/p>\n<p><strong>#1 -\u90e8\u5206\u6d88\u8d39\u8005\u65e9\u4e8e11\u6708\u4fbf\u5f00\u59cb\u8ba1\u5212\u81ea\u5df1\u7684\u8282\u65e5\u8d2d\u7269\u6e05\u5355\u3002<\/strong><\/p>\n<p><img src=\"\/\/china-cms.oss-cn-hongkong.aliyuncs.com\/1-21.png?x-oss-process=image\/format,webp\/quality,q_100\" alt=\"\u8cfc\u7269\u6e05\u55ae\" width=\"900\" \/ loading=\"lazy\"><\/p>\n<p>\u8fc7\u534a\u6d88\u8d39\u8005\u4f1a\u9884\u65e9\u534a\u4e2a\u6708\u5230\u4e00\u4e2a\u6708\u8ba1\u5212\u8282\u65e5\u8d2d\u7269\u6e05\u5355\uff01\u54c1\u724c\u8981\u628a\u63e111\u6708\u523012\u6708\u4e0a\u65ec\u7684\u5ba3\u4f20\u9ec4\u91d1\u671f\uff0c\u5728\u6d88\u8d39\u8005\u5f00\u59cb\u6709\u8282\u65e5\u8d2d\u4e70\u610f\u6b32\u65f6\u63a8\u9500\u4ea7\u54c1\u3002<\/p>\n<p><strong>#2 -\u903e7\u6210\u672c\u5730\u6d88\u8d39\u8005\u4f7f\u7528\u667a\u80fd\u7535\u8bdd\u641c\u7d22\u8282\u65e5\u4ea7\u54c1\u4fe1\u606f\u3002<\/strong><\/p>\n<p><img src=\"\/\/china-cms.oss-cn-hongkong.aliyuncs.com\/2-29.png?x-oss-process=image\/format,webp\/quality,q_100\" alt=\"\u7bc0\u65e5\u7522\u54c1\u8cc7\u8a0a\" width=\"900\" \/ loading=\"lazy\"><\/p>\n<p>\u505a\u8282\u65e5\u5ba3\u4f20\u65f6\u54c1\u724c\u4ea6\u5e94\u8003\u8651\u6d88\u8d39\u8005\u901a\u8fc7\u54ea\u4e9b\u6e20\u9053\u83b7\u5f97\u4ea7\u54c1\u4fe1\u606f\u3002 \u9664\u4e86Google\u6216\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u7b49\u7f51\u4e0a\u5ba3\u4f20\u5916\uff0c\u54c1\u724c\u4ea6\u8981\u786e\u4fdd\u81ea\u5df1\u7684\u7f51\u7ad9\u548c\u5ba3\u4f20\u7535\u90ae\u7b49\u91c7\u7528Mobile-Friendly\u7684\u8bbe\u8ba1\uff0c\u8ba9\u6f5c\u5728\u987e\u5ba2\u80fd\u8f7b\u677e\u83b7\u53d6\u4ea7\u54c1\u4fe1\u606f\u3002<\/p>\n<p><strong>#3 -\u903e6\u6210\u672c\u5730\u6d88\u8d39\u8005\u900f\u8fc7YouTube\u548cFacebook\u53d1\u73b0\u65b0\u4ea7\u54c1\u3002 \u6839\u636e2020\u5e746\u81f37\u6708\u7684\u672c\u5730\u6570\u636e\uff0c64%\u53d7\u8bbf\u8005\u4e8e\u8fc7\u53bb7\u65e5\u66fe\u6536\u770bLIVE\u5f71\u7247\u3002<\/strong><\/p>\n<p><img src=\"\/\/china-cms.oss-cn-hongkong.aliyuncs.com\/c11a21db0c8e27c1\/3.png?x-oss-process=image\/format,webp\/quality,q_100\" alt=\"LIVE\u5f71\u7247\" width=\"900\" \/ loading=\"lazy\"><\/p>\n<p>\u8fd1\u5e74\uff0c\u8d8a\u6765\u8d8a\u591a\u54c1\u724c\u6295\u653e\u66f4\u591a\u8d44\u6e90\u5236\u4f5c\u5f71\u7247\uff0cLIVE\u8d2d\u7269\u5df2\u6e10\u6e10\u6210\u4e3a\u9999\u6e2f\u6d88\u8d39\u8005\u7684\u65b0\u5e38\u6001\u3002 \u6709\u8c03\u67e5\u53d1\u73b0\uff0c\u76f8\u8f83\u6587\u5b57\u4fe1\u606f\uff0c72%\u4f7f\u7528\u8005\u66f4\u559c\u6b22\u900f\u8fc7\u5f71\u7247\u4e86\u89e3\u4ea7\u54c1\u3002 \u5982\u679c\u60f3\u4e86\u89e3\u66f4\u591a\u5236\u4f5c\u53ca\u5ba3\u4f20LIVE\u76f4\u64ad\u5f71\u7247\u7684\u7b56\u7565\uff0c\u53ef\u4ee5\u770b\u770b\u6211\u4eec\u53e6\u4e00\u7bc7\u6587\u7ae0<a href=\"https:\/\/www.youfind.hk\/blog\/208288.html\">\u300a2021\u76f4\u64ad\u8d2d\u72693\u5927\u653b\u7565\uff1a\u5982\u4f55\u6709\u6548\u63d0\u5347\u76f4\u64ad\u9500\u91cf\uff1f\u300b<\/a>\u3002<\/p>\n<p><strong>#4 \u2013 76%\u6d88\u8d39\u8005\u4f7f\u7528\u7535\u5b50\u88c5\u7f6e\u8d2d\u4e70\u8282\u65e5\u4ea7\u54c1;\u800c\u63a5\u8fd1\u4e00\u534a\u53d7\u8bbf\u8005\u66f4\u4f1a\u4f7f\u7528\u667a\u80fd\u7535\u8bdd\u8d2d\u4e70\u4ea7\u54c1\u3002<\/strong><\/p>\n<p><img src=\"\/\/china-cms.oss-cn-hongkong.aliyuncs.com\/4-19.png?x-oss-process=image\/format,webp\/quality,q_100\" alt=\"\u96fb\u8a71\u8cfc\u8cb7\u7522\u54c1\" width=\"900\" \/ loading=\"lazy\"><\/p>\n<p>\u968f\u7740\u79d1\u6280\u53d1\u5c55\uff0c\u6d88\u8d39\u8005\u5bf9\u7f51\u7ad9\u4f7f\u7528\u4f53\u9a8c\u7684\u9884\u671f\u4ea6\u8d8a\u6765\u8d8a\u9ad8\u3002\u00a0<a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/website-load-time-statistics\/\">Google\u7684\u7814\u7a76\u53d1\u73b0<\/a>\uff0c\u82e5\u7f51\u9875\u52a0\u8f7d\u65f6\u95f4 \uff08Page Load Time\uff09 \u4ece1\u79d2\u589e\u52a0\u52303\u79d2\uff0c\u7f51\u7ad9\u8bbf\u5ba2\u7acb\u5373\u79bb\u5f00\uff08Bounce\uff09\u7684\u673a\u4f1a\u7387\u4f1a\u63d0\u9ad832%;\u82e5\u589e\u52a0\u52305\u79d2\uff0c\u673a\u4f1a\u7387\u66f4\u4f1a\u63d0\u9ad890%\uff01 \u6362\u53e5\u8bdd\u8bf4\uff0c\u7f51\u9875\u52a0\u8f7d\u65f6\u95f4\u8d8a\u957f\uff0c\u4f60\u5c31\u4f1a\u6d41\u5931\u8d8a\u591a\u6f5c\u5728\u5ba2\u6237\uff01<\/p>\n<p><strong>#5 -\u4e09\u5206\u4e00\u672c\u5730\u6d88\u8d39\u8005\u8868\u793a\uff0c\u82e5check-out\u7a0b\u5e8f\u8fc7\u4e8e\u590d\u6742\uff0c\u4fbf\u4f1a\u653e\u5f03\u8d2d\u4e70\u5df2\u52a0\u5230\u300c\u8d2d\u7269\u8f66\u300d\u7684\u4ea7\u54c1\u3002<\/strong><\/p>\n<p><img src=\"\/\/china-cms.oss-cn-hongkong.aliyuncs.com\/5ea1fa51068cab83\/5.png?x-oss-process=image\/format,webp\/quality,q_100\" alt=\"\u300c\u8cfc\u7269\u8eca\u300d\u7684\u7522\u54c1\" width=\"900\" \/ loading=\"lazy\"><\/p>\n<p>\u9664\u4e86\u52a0\u8f7d\u901f\u5ea6\uff0c\u7f51\u9875\u4e0a\u5404\u9879\u529f\u80fd\u548c\u7a0b\u5e8f\u4ea6\u662f\u7528\u6237\u4f53\u9a8c\u7684\u5173\u952e\u4e00\u73af\u3002 \u5f88\u591a\u65f6\u5019\u7528\u6237\u660e\u660e\u5bf9\u4ea7\u54c1\u6709\u5174\u8da3\uff0c\u751a\u81f3\u5df2\u7ecf\u52a0\u5230\u300c\u8d2d\u7269\u8f66\u300d\uff0c\u5374\u56e0\u4e3a\u4ed8\u6b3e\u7a0b\u5e8f\u8fc7\u4e8e\u7e41\u590d\u3001\u6307\u4ee4\u4e0d\u6e05\u6670\u6216\u8d26\u5355\u7a81\u7136\u5217\u51fa\u989d\u5916\u6536\u8d39\u7b49\u56e0\u7d20\u800c\u4e22\u5f03\u300c\u8d2d\u7269\u8f66\u300d\u5185\u7684\u4ea7\u54c1\u3002 \u54c1\u724c\u8bbe\u8ba1\u7f51\u7ad9\u65f6\u5e94\u5c3d\u91cf\u5c06\u4ed8\u8d39\u7a0b\u5e8f\u7b80\u5316\uff0c\u5e76\u786e\u4fdd\u6307\u793a\u6e05\u6670\u4e14\u6536\u8d39\u900f\u660e\uff0c\u4ee5\u964d\u4f4e\u7f51\u7ad9\u4ed8\u8d39\u6f0f\u6597\uff08Purchase Funnel\uff09\u7684\u300c\u5e9f\u7f6e\u7387\u300d\uff08Abandonment Rate\uff09\u3002<\/p>\n<p><strong>#6 -\u53ea\u670937%\u53d7\u8bbf\u8005\u540c\u610f\u7535\u5b50\u88c5\u7f6e\uff08\u5305\u62ec\u7535\u8111\u3001\u667a\u80fd\u7535\u8bdd\u548c\u5e73\u677f\u7535\u8111\uff09\u63d0\u4f9b\u6700\u4f73\u987e\u5ba2\u670d\u52a1\u3002<\/strong><\/p>\n<p><img src=\"\/\/china-cms.oss-cn-hongkong.aliyuncs.com\/5e87fc173308d277\/6.png?x-oss-process=image\/format,webp\/quality,q_100\" alt=\"\u6700\u4f73\u9867\u5ba2\u670d\u52d9\" width=\"900\" \/ loading=\"lazy\"><\/p>\n<p><strong>#7 \u2013 Chatbot\u80fd\u591f\u5904\u740680%\u4e00\u822c\u987e\u5ba2\u67e5\u8be2\u3002 \u9664\u6b64\u4e4b\u5916\uff0cChatbot\u66f4\u80fd\u51cf\u770130%\u5904\u7406\u987e\u5ba2\u67e5\u8be2\u7684\u6210\u672c\u3002<\/strong><\/p>\n<p><img src=\"\/\/china-cms.oss-cn-hongkong.aliyuncs.com\/9515be1068983df5\/7.png?x-oss-process=image\/format,webp\/quality,q_100\" alt=\"\u9867\u5ba2\u67e5\u8a62\u7684\u6210\u672c\" width=\"900\" \/ loading=\"lazy\"><\/p>\n<p>\u8fd1\u5e74Chatbot\u7684\u79d1\u6280\u53d1\u5c55\u5f97\u8d8a\u6765\u8d8a\u6210\u719f\uff0c\u5177\u5907\u5404\u79cd\u81ea\u52a8\u5316\u548c\u300c\u5267\u672c\u300d\u8bbe\u5b9a\u52a8\u80fd\uff0c\u751a\u81f3\u80fd\u63d0\u9192\u7528\u6237check-out\u8d2d\u7269\u8f66\u5185\u7684\u4ea7\u54c1\u3002 \u9664\u4e86\u6210\u672c\u8f83\u4f4e\uff0cChatbot\u7684\u597d\u5904\u662f24\u5c0f\u65f6\u5b9e\u65f6\u89e3\u7b54\u4e00\u822c\u987e\u5ba2\u67e5\u8be2\uff0c\u5e76\u4e14\u7ed9\u987e\u5ba2\u591a\u4e00\u4e2a\u670d\u52a1\u9009\u62e9\uff0c\u7edd\u5bf9\u80fd\u8ba9\u7f51\u7ad9\u63d0\u4f9b\u66f4\u4f73\u670d\u52a1\u4f53\u9a8c\u3002<\/p>\n<p><strong>#8 -\u903e7\u6210\u672c\u5730\u6d88\u8d39\u8005\u8003\u8651\u5e97\u5bb6\u4f1a\u5426\u300c\u514d\u8fd0\u8d39\u300d\u3001\u300c\u51c6\u65f6\u9001\u8d27\u300d\u548c\u300c\u63d0\u4f9b\u591a\u79cd\u9001\u8d27\u9009\u62e9\u300d\u3002<\/strong><\/p>\n<p><img src=\"\/\/china-cms.oss-cn-hongkong.aliyuncs.com\/09b8c9268ef1dae4\/8.png?x-oss-process=image\/format,webp\/quality,q_100\" alt=\"\u6210\u672c\u5730\u6d88\u8cbb\u8005\" width=\"900\" \/ loading=\"lazy\"><\/p>\n<p>\u5982\u679c\u4f60\u7684\u7f51\u5e97\u80fd\u505a\u5230\u4ee5\u4e0a\u4e09\u70b9\uff0c\u4e0d\u59a8\u5728\u7f51\u7ad9\u4e3b\u9875\u548c\u5176\u5b83\u5f53\u773c\u5904\u5f3a\u8c03\u8fd9\u4e9b\u4f18\u52bf\uff01<\/p>\n<p><strong>#9 -\u4e0e\u6b64\u540c\u65f6\uff0c\u6d88\u8d39\u8005\u4ea6\u4f1a\u8003\u8651\u8282\u65e5\u793c\u7269\u662f\u5426\u73af\u4fdd\u6216\u826f\u5fc3\u4ea7\u54c1\u3002<\/strong><\/p>\n<p><img style=\"font-size: revert; color: var(--ast-global-color-3); background-color: var(--ast-global-color-5); font-weight: inherit;\" src=\"\/\/china-cms.oss-cn-hongkong.aliyuncs.com\/fad7ce256ab9b200\/9.png?x-oss-process=image\/format,webp\/quality,q_100\" alt=\"\u7bc0\u65e5\u79ae\u7269\" width=\"900\" \/ loading=\"lazy\"><\/p>\n<p>\u6d88\u8d39\u8005\uff08\u5c24\u5176\u662fZ\u4e16\u4ee3\u7684\u5e74\u8f7b\u6d88\u8d39\u8005\uff09\u8d8a\u6765\u8d8a\u6ce8\u91cd\u54c1\u724c\u7684\u7406\u5ff5\u662f\u5426\u7b26\u5408\u81ea\u5df1\u7684\u4ef7\u503c\u89c2\uff0c\u4f8b\u5982\u4ea7\u54c1\u7684\u53ef\u6301\u7eed\u6027\u3001\u539f\u6750\u6599\u662f\u5426\u7b26\u5408\u516c\u5e73\u8d38\u6613\u6807\u51c6\u3001\u5236\u9020\u8fc7\u7a0b\u4f1a\u5426\u6c61\u67d3\u73af\u5883\u7b49\u7b49\u3002 \u9664\u4e86\u5f3a\u8c03\u4ea7\u54c1\u7684\u6027\u4ef7\u6bd4\u548c\u8d28\u7d20\uff0c\u54c1\u724c\u66f4\u5e94\u8be5\u900f\u8fc7Social Listening\u4e86\u89e3\u81ea\u5df1\u7684\u76ee\u6807\u987e\u5ba2\u6709\u54ea\u4e9b\u5171\u540c\u7684\u4ef7\u503c\u89c2\uff0c\u5e76\u4e8e\u4ea7\u54c1\u5305\u88c5\u3001\u7f51\u7ad9\u3001\u793e\u4ea4\u5e73\u53f0\u7b49\u5411\u4ed6\u4eec\u4f20\u9012\u4e0e\u4e4b\u7b26\u5408\u7684\u54c1\u724c\u7406\u5ff5\u3002<\/p>\n<p><strong>#10 -\u6d88\u8d39\u8005\u7ebf\u4e0a\u8d2d\u7269\u65f6\u6295\u8bc9\u7684Top 3\u539f\u56e0\u662f\uff1a\u300c\u8fdf\u9001\u8d27\u300d\u3001\u300c\u4ea7\u54c1\u7f3a\u8d27\u300d\u548c\u300c\u4ea7\u54c1\u5b9e\u7269\u4e0d\u7b26\u5408\u9884\u671f\u300d\u3002<\/strong><\/p>\n<p><img src=\"\/\/china-cms.oss-cn-hongkong.aliyuncs.com\/10-6.png?x-oss-process=image\/format,webp\/quality,q_100\" alt=\"\u6d88\u8cbb\u8005\u7dda\u4e0a\u8cfc\u7269\" width=\"900\" \/ loading=\"lazy\"><\/p>\n<p><span>\u57fa\u4e8e\u79cd\u79cd\u4e0d\u786e\u5b9a\u56e0\u7d20\uff08\u5c24\u5176\u662f\u8fd1\u4e24\u5e74\u75ab\u60c5\u5173\u7cfb\uff09\uff0c\u5ef6\u671f\u9001\u8d27\u6709\u65f6\u4ea6\u5728\u6240\u96be\u514d\u3002 \u82e5\u5e97\u5bb6\u4e3b\u52a8\u544a\u77e5\u987e\u5ba2\u9001\u8d27\u72b6\u51b5\uff0c\u4f8b\u5982\u5728\u9001\u8d27\u671f\u9650\u524d\u9884\u5148\u544a\u77e5\u4ea7\u54c1\u65e0\u6cd5\u51c6\u65f6\u9001\u8fbe\uff0c\u4fbf\u53ef\u63d0\u5347\u670d\u52a1\u4f53\u9a8c\u3002 \u6709\u6570\u636e\u663e\u793a\uff0c48%\u672c\u5730\u6d88\u8d39\u8005\u671f\u671b\u5e97\u5bb6\u4e8e\u4ed8\u6b3e\u540e\u4e3b\u52a8\u544a\u77e5\u8ba2\u5355\u72b6\u51b5\u3002 \uff08\u8d44\u6599\u6765\u6e90\uff1a<a href=\"https:\/\/www.facebook.com\/business\/news\/brand-loyalty-is-no-longer-stable-but-an-ongoing-conversation\">Facebook\u672c\u5730\u6570\u636e<\/a><\/span>)<\/p>\n<p>YouFind\u63d0\u4f9b\u5168\u65b9\u4f4dDigital Marketing\u65b9\u6848\uff0c\u670d\u52a1\u8303\u56f4\u6db5\u76d6\u641c\u7d22\u5f15\u64ce\uff0c\u7f51\u7edc\u5e7f\u544a\uff0c\u793e\u4ea4\u5a92\u4f53\u7b49\u3002 \u6211\u4eec\u4f1a\u5b9a\u65f6\u4e3a\u5927\u5bb6\u66f4\u65b0Marketing\u6700\u65b0\u4fe1\u606f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u53c8\u5230\u4e86\u5e74\u5c3e\u8282\u65e5\u6d88\u8d39\u65fa\u5b63\uff01\u6bcf\u5e74\u5230\u4e86Holiday Shopping\u7684\u5b63\u8282\uff0c\u5927\u5c0f\u54c1\u724c\u90fd\u4f1a\u63a8\u51fa\u8282\u65e5\u8d2d\u7269\u4f18\u60e0\u3002 \u6d88\u8d39\u8005 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.youfind.hk\/cn\/blog\/238142.html\"> <span class=\"screen-reader-text\">10\u4e2aMarketers\u4e0d\u53ef\u4e0d\u77e5\u7684\u8282\u65e5\u7ebf\u4e0a\u6d88\u8d39\u6570\u636e<\/span> \u67e5\u770b\u5168\u6587 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