{"id":6033,"date":"2024-07-12T18:01:46","date_gmt":"2024-07-12T10:01:46","guid":{"rendered":"https:\/\/www.youfind.hk\/cn\/?p=6033"},"modified":"2024-07-12T18:01:47","modified_gmt":"2024-07-12T10:01:47","slug":"structured-data","status":"publish","type":"post","link":"https:\/\/www.youfind.hk\/cn\/blog\/structured-data.html","title":{"rendered":"\u7ed3\u6784\u5316\u6570\u636e\uff1aSEO\u4f18\u5316\u7684\u65b0\u7ef4\u5ea6"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

\u5728\u6570\u5b57\u5316\u65f6\u4ee3\uff0c\u641c\u7d22\u5f15\u64ce\u6210\u4e3a\u4e86\u6211\u4eec\u63a2\u7d22\u7f51\u7edc\u4e16\u754c\u7684\u91cd\u8981\u5de5\u5177\u3002\u5b83\u4eec\u6bcf\u5206\u6bcf\u79d2\u90fd\u5728\u722c\u53d6\u6210\u5343\u4e0a\u4e07\u7684\u7f51\u9875\uff0c\u4f46\u5b83\u4eec\u770b\u5230\u7684\u7f51\u9875\u5e76\u975e\u56fe\u6587\u5e76\u8302\uff0c\u800c\u662f\u5bc6\u5bc6\u9ebb\u9ebb\u7684\u4ee3\u7801\u3002\u4e3a\u4e86\u8ba9\u641c\u7d22\u5f15\u64ce\u66f4\u6709\u6548\u5730\u7406\u89e3\u7f51\u9875\u5185\u5bb9\uff0c\u7ed3\u6784\u5316\u6570\u636e\uff08Structured Data\uff09\u7684\u6982\u5ff5\u5e94\u8fd0\u800c\u751f\u3002\u672c\u6587\u5c06\u4ecb\u7ecd\u7ed3\u6784\u5316\u6570\u636e\u7684\u57fa\u7840\u77e5\u8bc6\u3001\u4f18\u52bf\u4ee5\u53ca\u5982\u4f55\u6709\u6548\u5229\u7528\u5b83\u6765\u63d0\u5347SEO\u6548\u679c\u3002<\/p>\n\n\n\n

\u968f\u7740\u4e92\u8054\u7f51\u7684\u5feb\u901f\u53d1\u5c55\uff0c\u7f51\u9875\u5185\u5bb9\u53d8\u5f97\u8d8a\u6765\u8d8a\u4e30\u5bcc\u591a\u6837\uff0c\u4f46\u8fd9\u4e5f\u7ed9\u641c\u7d22\u5f15\u64ce\u5e26\u6765\u4e86\u5de8\u5927\u7684\u6311\u6218\u3002\u4f20\u7edf\u7684\u641c\u7d22\u7b97\u6cd5\u53ef\u80fd\u4f1a\u8bef\u89e3\u6216\u5ffd\u7565\u67d0\u4e9b\u91cd\u8981\u4fe1\u606f\uff0c\u5bfc\u81f4\u641c\u7d22\u7ed3\u679c\u4e0d\u591f\u51c6\u786e\u6216\u5168\u9762\u3002\u7ed3\u6784\u5316\u6570\u636e\u7684\u51fa\u73b0\u6b63\u662f\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e00\u95ee\u9898\u3002\u5b83\u4e3a\u7f51\u9875\u5185\u5bb9\u63d0\u4f9b\u4e86\u4e00\u4e2a\u6807\u51c6\u5316\u7684\u683c\u5f0f\uff0c\u4f7f\u641c\u7d22\u5f15\u64ce\u80fd\u591f\u66f4\u7cbe\u786e\u5730\u7406\u89e3\u548c\u5206\u7c7b\u7f51\u9875\u4fe1\u606f\u3002\u8fd9\u4e0d\u4ec5\u63d0\u9ad8\u4e86\u641c\u7d22\u7684\u51c6\u786e\u6027\uff0c\u4e5f\u4e3a\u7f51\u7ad9\u6240\u6709\u8005\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5c55\u793a\u5176\u5185\u5bb9\u72ec\u7279\u6027\u548c\u4ef7\u503c\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n

\u7ed3\u6784\u5316\u6570\u636e\u7684\u5e94\u7528\u8303\u56f4\u975e\u5e38\u5e7f\u6cdb\uff0c\u4ece\u7b80\u5355\u7684\u535a\u5ba2\u6587\u7ae0\u5230\u590d\u6742\u7684\u7535\u5b50\u5546\u52a1\u4ea7\u54c1\u9875\u9762\uff0c\u90fd\u53ef\u4ee5\u901a\u8fc7\u7ed3\u6784\u5316\u6570\u636e\u6765\u4f18\u5316\u3002\u5b83\u4e0d\u4ec5\u6539\u5584\u4e86\u641c\u7d22\u5f15\u64ce\u4e0e\u7f51\u7ad9\u4e4b\u95f4\u7684”\u6c9f\u901a”\uff0c\u8fd8\u95f4\u63a5\u63d0\u5347\u4e86\u7528\u6237\u4f53\u9a8c\u3002\u901a\u8fc7\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u66f4\u4e30\u5bcc\u3001\u66f4\u76f8\u5173\u7684\u4fe1\u606f\uff0c\u7528\u6237\u53ef\u4ee5\u66f4\u5feb\u5730\u627e\u5230\u4ed6\u4eec\u6240\u9700\u7684\u5185\u5bb9\uff0c\u4ece\u800c\u63d0\u9ad8\u4e86\u6574\u4f53\u7684\u641c\u7d22\u4f53\u9a8c\u3002<\/p>\n\n\n\n

\u4ec0\u4e48\u662f\u7ed3\u6784\u5316\u6570\u636e\uff1f<\/h3>\n\n\n\n

\u7ed3\u6784\u5316\u6570\u636e\u662f\u4e00\u79cd\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u7f51\u7ad9\u5185\u5bb9\u7684\u7cfb\u7edf\uff0c\u5b83\u5c06\u7f51\u9875\u4e0a\u7684\u4fe1\u606f\u6216\u5185\u5bb9\u7279\u6027\u4ee5\u6807\u51c6\u5316\u7684\u683c\u5f0f\u8fdb\u884c\u5206\u7c7b\u3002\u53ef\u4ee5\u5c06\u5176\u60f3\u8c61\u6210\u6709\u7edf\u4e00\u683c\u5f0f\u7684\u8868\u683c\uff0c\u6309\u7167\u4e0d\u540c\u7684\u7f51\u9875\u7c7b\u578b\u586b\u5199\u4e0d\u540c\u7684\u5b57\u6bb5\u3002<\/p>\n\n\n\n

\u7ed3\u6784\u5316\u6570\u636e\u7684\u6982\u5ff5\u53ef\u4ee5\u8ffd\u6eaf\u5230Web\u7684\u65e9\u671f\uff0c\u4f46\u5b83\u5728\u8fd1\u5e74\u6765\u624d\u771f\u6b63\u6210\u4e3aSEO\u7b56\u7565\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u672c\u8d28\u4e0a\uff0c\u7ed3\u6784\u5316\u6570\u636e\u662f\u4e00\u79cd\u5728HTML\u4ee3\u7801\u4e2d\u5d4c\u5165\u7684\u7279\u6b8a\u6807\u8bb0\uff0c\u5b83\u4f7f\u7528\u4e00\u79cd\u641c\u7d22\u5f15\u64ce\u53ef\u4ee5\u7406\u89e3\u7684\u8bed\u8a00\u6765\u63cf\u8ff0\u9875\u9762\u5185\u5bb9\u3002\u8fd9\u4e9b\u6807\u8bb0\u4e0d\u4f1a\u76f4\u63a5\u663e\u793a\u5728\u7f51\u9875\u4e0a\uff0c\u4f46\u5b83\u4eec\u4e3a\u641c\u7d22\u5f15\u64ce\u63d0\u4f9b\u4e86\u989d\u5916\u7684\u4e0a\u4e0b\u6587\u4fe1\u606f\u3002<\/p>\n\n\n\n

\u4f8b\u5982\uff0c\u5bf9\u4e8e\u4e00\u7bc7\u535a\u5ba2\u6587\u7ae0\uff0c\u7ed3\u6784\u5316\u6570\u636e\u53ef\u4ee5\u660e\u786e\u6307\u51fa\u6587\u7ae0\u7684\u6807\u9898\u3001\u4f5c\u8005\u3001\u53d1\u5e03\u65e5\u671f\u3001\u4e3b\u9898\u7c7b\u522b\u7b49\u4fe1\u606f\u3002\u5bf9\u4e8e\u4e00\u4e2a\u4ea7\u54c1\u9875\u9762\uff0c\u5b83\u53ef\u4ee5\u6807\u6ce8\u4ef7\u683c\u3001\u5e93\u5b58\u72b6\u6001\u3001\u8bc4\u5206\u7b49\u8be6\u7ec6\u4fe1\u606f\u3002\u8fd9\u79cd\u7cbe\u786e\u7684\u4fe1\u606f\u6807\u6ce8\u4f7f\u5f97\u641c\u7d22\u5f15\u64ce\u80fd\u591f\u66f4\u597d\u5730\u7406\u89e3\u548c\u5206\u7c7b\u7f51\u9875\u5185\u5bb9\uff0c\u4ece\u800c\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u63d0\u4f9b\u66f4\u76f8\u5173\u3001\u66f4\u6709\u4ef7\u503c\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n

\u7ed3\u6784\u5316\u6570\u636e\u7684\u5b9e\u65bd\u9700\u8981\u9075\u5faa\u7279\u5b9a\u7684\u683c\u5f0f\u548c\u89c4\u5219\u3002\u6700\u5e38\u7528\u7684\u7ed3\u6784\u5316\u6570\u636e\u683c\u5f0f\u5305\u62ecJSON-LD\uff08JavaScript Object Notation for Linked Data\uff09\u3001Microdata\u548cRDFa\uff08Resource Description Framework in Attributes\uff09\u3002\u5176\u4e2d\uff0cJSON-LD\u56e0\u5176\u7b80\u6d01\u6027\u548c\u7075\u6d3b\u6027\u800c\u88abGoogle\u7279\u522b\u63a8\u8350\u3002\u65e0\u8bba\u9009\u62e9\u54ea\u79cd\u683c\u5f0f\uff0c\u5173\u952e\u662f\u8981\u786e\u4fdd\u6570\u636e\u7684\u51c6\u786e\u6027\u548c\u76f8\u5173\u6027\uff0c\u4ee5\u6700\u5927\u5316\u5176\u5bf9SEO\u7684\u79ef\u6781\u5f71\u54cd\u3002<\/p>\n\n\n\n

\u8ba4\u8bc6Schema.org<\/h3>\n\n\n\n

Schema.org\u662f\u7531Google\u3001Bing\u3001Yandex\u548cYahoo\u7b49\u5927\u578b\u641c\u7d22\u5f15\u64ce\u5171\u540c\u5236\u5b9a\u7684\u7ed3\u6784\u5316\u6807\u8bb0\u8bed\u8a00\uff0c\u5b83\u63d0\u4f9b\u4e86\u4e00\u5957\u7edf\u4e00\u7684\u683c\u5f0f\uff0c\u9002\u7528\u4e8e\u5404\u4e2a\u641c\u7d22\u5f15\u64ce\u7684\u7ed3\u6784\u5316\u6570\u636e\u7cfb\u7edf\u3002<\/p>\n\n\n\n

Schema.org\u7684\u521b\u7acb\u662f\u4e92\u8054\u7f51\u6807\u51c6\u5316\u7684\u4e00\u4e2a\u91cd\u8981\u91cc\u7a0b\u7891\u3002\u5b83\u4e8e2011\u5e746\u67082\u65e5\u63a8\u51fa\uff0c\u65e8\u5728\u521b\u5efa\u3001\u7ef4\u62a4\u548c\u63a8\u5e7f\u4e92\u8054\u7f51\u4e0a\u7684\u7ed3\u6784\u5316\u6570\u636e\u67b6\u6784\u3002\u8fd9\u4e2a\u5408\u4f5c\u9879\u76ee\u7684\u610f\u4e49\u5728\u4e8e\uff0c\u5b83\u4e3a\u7f51\u7ad9\u6240\u6709\u8005\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7edf\u4e00\u7684\u7ed3\u6784\u5316\u6570\u636e\u8bed\u8a00\uff0c\u65e0\u9700\u4e3a\u4e0d\u540c\u7684\u641c\u7d22\u5f15\u64ce\u5f00\u53d1\u4e0d\u540c\u7684\u6807\u8bb0\u65b9\u6848\u3002<\/p>\n\n\n\n

Schema.org\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5e9e\u5927\u7684\u8bcd\u6c47\u8868\uff0c\u6db5\u76d6\u4e86\u5404\u79cd\u7c7b\u578b\u7684\u5185\u5bb9\u548c\u5b9e\u4f53\u3002\u4ece\u57fa\u672c\u7684\u6982\u5ff5\u5982\u4eba\u7269\u3001\u5730\u70b9\u548c\u4e8b\u4ef6\uff0c\u5230\u66f4\u5177\u4f53\u7684\u7c7b\u522b\u5982\u98df\u8c31\u3001\u7535\u5f71\u8bc4\u8bba\u548c\u4ea7\u54c1\u89c4\u683c\uff0cSchema.org\u90fd\u6709\u76f8\u5e94\u7684\u6807\u8bb0\u65b9\u6848\u3002\u8fd9\u79cd\u5e7f\u6cdb\u6027\u4f7f\u5f97\u51e0\u4e4e\u4efb\u4f55\u7c7b\u578b\u7684\u7f51\u7ad9\u90fd\u80fd\u627e\u5230\u9002\u5408\u81ea\u5df1\u7684\u7ed3\u6784\u5316\u6570\u636e\u683c\u5f0f\u3002<\/p>\n\n\n\n

\u4f7f\u7528Schema.org\u7684\u4e00\u4e2a\u4e3b\u8981\u4f18\u52bf\u662f\u5176\u8de8\u5e73\u53f0\u7684\u517c\u5bb9\u6027\u3002\u7531\u4e8e\u5b83\u5f97\u5230\u4e86\u4e3b\u8981\u641c\u7d22\u5f15\u64ce\u7684\u652f\u6301\uff0c\u91c7\u7528Schema.org\u6807\u8bb0\u7684\u7f51\u7ad9\u53ef\u4ee5\u5728\u4e0d\u540c\u7684\u641c\u7d22\u5e73\u53f0\u4e0a\u83b7\u5f97\u4e00\u81f4\u7684\u7406\u89e3\u548c\u5c55\u793a\u3002\u8fd9\u4e0d\u4ec5\u7b80\u5316\u4e86\u7f51\u7ad9\u4f18\u5316\u7684\u8fc7\u7a0b\uff0c\u4e5f\u786e\u4fdd\u4e86\u5728\u4e0d\u540c\u641c\u7d22\u5f15\u64ce\u4e0a\u7684\u4e00\u81f4\u6027\u8868\u73b0\u3002<\/p>\n\n\n\n

\u6b64\u5916\uff0cSchema.org\u662f\u4e00\u4e2a\u4e0d\u65ad\u53d1\u5c55\u7684\u9879\u76ee\u3002\u5b83\u5b9a\u671f\u66f4\u65b0\u548c\u6269\u5c55\u5176\u8bcd\u6c47\u8868\uff0c\u4ee5\u9002\u5e94\u65b0\u5174\u7684\u7f51\u7edc\u8d8b\u52bf\u548c\u6280\u672f\u3002\u8fd9\u610f\u5473\u7740\u7f51\u7ad9\u6240\u6709\u8005\u53ef\u4ee5\u6301\u7eed\u5229\u7528\u6700\u65b0\u7684\u7ed3\u6784\u5316\u6570\u636e\u6807\u51c6\u6765\u4f18\u5316\u4ed6\u4eec\u7684\u5185\u5bb9\uff0c\u4fdd\u6301\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u7ade\u4e89\u529b\u3002<\/p>\n\n\n\n

\u5bf9\u4e8e\u90a3\u4e9b\u5e0c\u671b\u6df1\u5165\u4e86\u89e3\u548c\u5e94\u7528Schema.org\u7684\u7f51\u7ad9\u6240\u6709\u8005\u548c\u5f00\u53d1\u8005\u6765\u8bf4\uff0cSchema.org\u5b98\u65b9\u7f51\u7ad9\u63d0\u4f9b\u4e86\u8be6\u5c3d\u7684\u6587\u6863\u548c\u793a\u4f8b\u3002\u8fd9\u4e9b\u8d44\u6e90\u53ef\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u6b63\u786e\u5b9e\u65bd\u7ed3\u6784\u5316\u6570\u636e\uff0c\u5e76\u5145\u5206\u5229\u7528\u5176\u6f5c\u529b\u6765\u63d0\u5347\u7f51\u7ad9\u7684SEO\u8868\u73b0\u3002<\/p>\n\n\n\n

\u4f7f\u7528\u7ed3\u6784\u5316\u6570\u636e\u7684\u597d\u5904<\/h2>\n\n\n\n

1. \u63d0\u9ad8\u5185\u5bb9\u7406\u89e3\u5ea6\uff1a\u7ed3\u6784\u5316\u6570\u636e\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u5feb\u901f\u8bc6\u522b\u9875\u9762\u6838\u5fc3\u5185\u5bb9\uff0c\u63d0\u9ad8\u7d22\u5f15\u6548\u7387\u3002<\/h3>\n\n\n\n

\u7ed3\u6784\u5316\u6570\u636e\u5c31\u50cf\u662f\u4e3a\u641c\u7d22\u5f15\u64ce\u63d0\u4f9b\u7684\u4e00\u4efd\u8be6\u7ec6\u7684\u5185\u5bb9\u5730\u56fe\u3002\u5b83\u80fd\u591f\u6e05\u6670\u5730\u6307\u51fa\u9875\u9762\u7684\u5173\u952e\u5143\u7d20\uff0c\u5982\u6807\u9898\u3001\u4f5c\u8005\u3001\u53d1\u5e03\u65e5\u671f\u3001\u4e3b\u9898\u7b49\u3002\u8fd9\u79cd\u660e\u786e\u7684\u6807\u6ce8\u4f7f\u5f97\u641c\u7d22\u5f15\u64ce\u722c\u866b\u80fd\u591f\u66f4\u5feb\u901f\u3001\u66f4\u51c6\u786e\u5730\u7406\u89e3\u9875\u9762\u7684\u6838\u5fc3\u5185\u5bb9\u3002\u4f8b\u5982\uff0c\u5bf9\u4e8e\u4e00\u7bc7\u65b0\u95fb\u6587\u7ae0\uff0c\u7ed3\u6784\u5316\u6570\u636e\u53ef\u4ee5\u660e\u786e\u6307\u51fa\u6587\u7ae0\u7684\u6807\u9898\u3001\u4f5c\u8005\u3001\u53d1\u5e03\u65f6\u95f4\u3001\u4e3b\u8981\u5185\u5bb9\u7b49\uff0c\u4f7f\u641c\u7d22\u5f15\u64ce\u80fd\u591f\u8f7b\u677e\u533a\u5206\u8fd9\u662f\u4e00\u7bc7\u65b0\u95fb\uff0c\u800c\u4e0d\u662f\u4ea7\u54c1\u9875\u9762\u6216\u535a\u5ba2\u6587\u7ae0\u3002\u8fd9\u79cd\u7cbe\u786e\u7684\u5185\u5bb9\u5206\u7c7b\u4e0d\u4ec5\u63d0\u9ad8\u4e86\u641c\u7d22\u5f15\u64ce\u7684\u7d22\u5f15\u6548\u7387\uff0c\u8fd8\u80fd\u786e\u4fdd\u7f51\u9875\u5728\u76f8\u5173\u641c\u7d22\u4e2d\u5f97\u5230\u66f4\u51c6\u786e\u7684\u6392\u540d\u3002<\/p>\n\n\n\n

2. \u589e\u5f3a\u641c\u7d22\u7ed3\u679c\u5438\u5f15\u529b\uff1a\u901a\u8fc7\u7ed3\u6784\u5316\u6570\u636e\uff0c\u641c\u7d22\u7ed3\u679c\u53ef\u4ee5\u5c55\u73b0\u66f4\u4e30\u5bcc\u7684\u4fe1\u606f\uff0c\u5982\u8bc4\u5206\u3001\u4ef7\u683c\u3001\u56fe\u7247\u7b49\uff0c\u63d0\u9ad8\u70b9\u51fb\u7387\u3002<\/h3>\n\n\n\n

\u7ed3\u6784\u5316\u6570\u636e\u5141\u8bb8\u7f51\u7ad9\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u4e30\u5bcc\u7684\u7247\u6bb5\uff08Rich Snippets\uff09\u3002\u8fd9\u4e9b\u7247\u6bb5\u53ef\u4ee5\u5305\u542b\u5404\u79cd\u989d\u5916\u4fe1\u606f\uff0c\u5982\u4ea7\u54c1\u8bc4\u5206\u3001\u4ef7\u683c\u3001\u5e93\u5b58\u72b6\u6001\u3001\u98df\u8c31\u70f9\u996a\u65f6\u95f4\u7b49\u3002\u8fd9\u4e9b\u989d\u5916\u7684\u89c6\u89c9\u5143\u7d20\u548c\u4fe1\u606f\u4f7f\u5f97\u641c\u7d22\u7ed3\u679c\u66f4\u52a0\u5f15\u4eba\u6ce8\u76ee\uff0c\u5927\u5927\u63d0\u9ad8\u4e86\u7528\u6237\u70b9\u51fb\u7684\u53ef\u80fd\u6027\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a\u5e26\u6709\u4e94\u661f\u8bc4\u5206\u548c\u4ef7\u683c\u4fe1\u606f\u7684\u4ea7\u54c1\u641c\u7d22\u7ed3\u679c\uff0c\u6bd4\u53ea\u6709\u6807\u9898\u548c\u63cf\u8ff0\u7684\u666e\u901a\u7ed3\u679c\u66f4\u5bb9\u6613\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u529b\u548c\u5174\u8da3\u3002\u7814\u7a76\u8868\u660e\uff0c\u4e30\u5bcc\u7684\u641c\u7d22\u7ed3\u679c\u53ef\u4ee5\u5c06\u70b9\u51fb\u7387\u63d0\u9ad820%\u523030%\u3002<\/p>\n\n\n\n

3. \u63d0\u5347\u7f51\u7ad9\u53ef\u89c1\u6027\uff1a\u4e30\u5bcc\u7684\u641c\u7d22\u7ed3\u679c\u5c55\u793a\u6709\u52a9\u4e8e\u7f51\u7ad9\u5728\u4f17\u591a\u641c\u7d22\u7ed3\u679c\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u589e\u52a0\u66dd\u5149\u673a\u4f1a\u3002<\/h3>\n\n\n\n

\u5728\u641c\u7d22\u7ed3\u679c\u9875\u9762\u4e0a\uff0c\u7528\u6237\u901a\u5e38\u4f1a\u5feb\u901f\u6d4f\u89c8\u7ed3\u679c\uff0c\u5bfb\u627e\u6700\u76f8\u5173\u548c\u6700\u5438\u5f15\u4eba\u7684\u94fe\u63a5\u3002\u7ed3\u6784\u5316\u6570\u636e\u901a\u8fc7\u63d0\u4f9b\u66f4\u4e30\u5bcc\u3001\u66f4\u5177\u89c6\u89c9\u5438\u5f15\u529b\u7684\u641c\u7d22\u7ed3\u679c\uff0c\u4f7f\u5f97\u7f51\u7ad9\u80fd\u591f\u5728\u8fd9\u4e2a”\u7b2c\u4e00\u5370\u8c61”\u9636\u6bb5\u8131\u9896\u800c\u51fa\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a\u5e26\u6709\u8bc4\u5206\u661f\u7ea7\u3001\u4ef7\u683c\u8303\u56f4\u548c\u7f29\u7565\u56fe\u7684\u9910\u5385\u641c\u7d22\u7ed3\u679c\uff0c\u6bd4\u666e\u901a\u7684\u6587\u672c\u94fe\u63a5\u66f4\u5bb9\u6613\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u3002\u8fd9\u79cd\u589e\u5f3a\u7684\u53ef\u89c1\u6027\u4e0d\u4ec5\u53ef\u4ee5\u63d0\u9ad8\u7f51\u7ad9\u7684\u70b9\u51fb\u7387\uff0c\u8fd8\u80fd\u589e\u52a0\u54c1\u724c\u66dd\u5149\u5ea6\uff0c\u5bf9\u6574\u4f53\u7684\u7f51\u7edc\u8425\u9500\u7b56\u7565\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u3002<\/p>\n\n\n\n

4. \u6539\u5584\u7528\u6237\u4f53\u9a8c\uff1a\u6e05\u6670\u7684\u9762\u5305\u5c51\u5bfc\u822a\u548c\u5185\u5bb9\u9884\u89c8\u4fe1\u606f\u53ef\u4ee5\u63d0\u5347\u7528\u6237\u5bf9\u641c\u7d22\u7ed3\u679c\u7684\u6ee1\u610f\u5ea6\u548c\u4fe1\u4efb\u5ea6\u3002<\/h3>\n\n\n\n

\u7ed3\u6784\u5316\u6570\u636e\u4e0d\u4ec5\u6709\u52a9\u4e8e\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u5185\u5bb9\uff0c\u4e5f\u80fd\u76f4\u63a5\u5f71\u54cd\u7528\u6237\u4f53\u9a8c\u3002\u901a\u8fc7\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u66f4\u591a\u76f8\u5173\u4fe1\u606f\uff0c\u7528\u6237\u53ef\u4ee5\u5728\u70b9\u51fb\u8fdb\u5165\u7f51\u7ad9\u4e4b\u524d\u5c31\u5bf9\u5185\u5bb9\u6709\u66f4\u6e05\u6670\u7684\u4e86\u89e3\u3002\u4f8b\u5982\uff0c\u5bf9\u4e8e\u4e00\u4e2a\u98df\u8c31\u7f51\u7ad9\uff0c\u7ed3\u6784\u5316\u6570\u636e\u53ef\u4ee5\u663e\u793a\u70f9\u996a\u65f6\u95f4\u3001\u96be\u5ea6\u7ea7\u522b\u548c\u4e3b\u8981\u539f\u6599\u7b49\u4fe1\u606f\u3002\u8fd9\u79cd\u9884\u5148\u63d0\u4f9b\u7684\u4fe1\u606f\u53ef\u4ee5\u5e2e\u52a9\u7528\u6237\u66f4\u5feb\u5730\u627e\u5230\u4ed6\u4eec\u6240\u9700\u7684\u5185\u5bb9\uff0c\u51cf\u5c11\u4e0d\u5fc5\u8981\u7684\u70b9\u51fb\u548c\u6d4f\u89c8\u65f6\u95f4\u3002\u6b64\u5916\uff0c\u9762\u5305\u5c51\u5bfc\u822a\u7684\u663e\u793a\u53ef\u4ee5\u5e2e\u52a9\u7528\u6237\u4e86\u89e3\u9875\u9762\u5728\u7f51\u7ad9\u7ed3\u6784\u4e2d\u7684\u4f4d\u7f6e\uff0c\u63d0\u9ad8\u5bfc\u822a\u7684\u6e05\u6670\u5ea6\u548c\u7528\u6237\u53cb\u597d\u6027\u3002\u8fd9\u79cd\u6539\u5584\u7684\u7528\u6237\u4f53\u9a8c\u4e0d\u4ec5\u53ef\u4ee5\u63d0\u9ad8\u7528\u6237\u6ee1\u610f\u5ea6\uff0c\u8fd8\u80fd\u589e\u52a0\u7f51\u7ad9\u7684\u53ef\u4fe1\u5ea6\u548c\u6743\u5a01\u6027\u3002<\/p>\n\n\n\n

\u7ed3\u6784\u5316\u6570\u636e\u7c7b\u578b\u53ca\u5e94\u7528<\/h2>\n\n\n\n

– BreadcrumbList\uff1a\u63d0\u5347\u7f51\u7ad9\u5bfc\u822a\u6e05\u6670\u5ea6\uff0c\u5e2e\u52a9\u7528\u6237\u548c\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u9875\u9762\u4f4d\u7f6e\u3002<\/h3>\n\n\n\n

BreadcrumbList\u662f\u4e00\u79cd\u5e38\u7528\u7684\u7ed3\u6784\u5316\u6570\u636e\u7c7b\u578b\uff0c\u5b83\u6a21\u62df\u4e86\u5b9e\u4f53\u4e16\u754c\u4e2d\u7684”\u9762\u5305\u5c51”\u6982\u5ff5\uff0c\u5c55\u793a\u4e86\u7528\u6237\u5728\u7f51\u7ad9\u4e2d\u7684\u4f4d\u7f6e\u8def\u5f84\u3002\u8fd9\u79cd\u5bfc\u822a\u4e0d\u4ec5\u5e2e\u52a9\u7528\u6237\u7406\u89e3\u4ed6\u4eec\u5728\u7f51\u7ad9\u7ed3\u6784\u4e2d\u7684\u4f4d\u7f6e\uff0c\u4e5f\u4f7f\u641c\u7d22\u5f15\u64ce\u66f4\u5bb9\u6613\u7406\u89e3\u7f51\u7ad9\u7684\u5c42\u7ea7\u7ed3\u6784\u3002\u4f8b\u5982\uff0c\u5bf9\u4e8e\u4e00\u4e2a\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\uff0cBreadcrumbList\u53ef\u80fd\u663e\u793a\u4e3a”\u9996\u9875 > \u7535\u5b50\u4ea7\u54c1 > \u667a\u80fd\u624b\u673a > iPhone 12″\u3002\u8fd9\u79cd\u6e05\u6670\u7684\u8def\u5f84\u5c55\u793a\u4e0d\u4ec5\u63d0\u9ad8\u4e86\u7528\u6237\u4f53\u9a8c\uff0c\u8fd8\u80fd\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7d22\u5f15\u548c\u7406\u89e3\u7f51\u7ad9\u7684\u5185\u5bb9\u7ed3\u6784\u3002\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\uff0c\u8fd9\u79cd\u9762\u5305\u5c51\u5bfc\u822a\u53ef\u4ee5\u76f4\u63a5\u663e\u793a\uff0c\u8ba9\u7528\u6237\u5728\u70b9\u51fb\u8fdb\u5165\u7f51\u7ad9\u4e4b\u524d\u5c31\u4e86\u89e3\u9875\u9762\u5728\u7f51\u7ad9\u4e2d\u7684\u4f4d\u7f6e\uff0c\u4ece\u800c\u63d0\u9ad8\u4e86\u7528\u6237\u7684\u4fe1\u4efb\u5ea6\u548c\u7f51\u7ad9\u7684\u4e13\u4e1a\u5f62\u8c61\u3002<\/p>\n\n\n\n

– Article\uff1a\u9002\u7528\u4e8e\u6587\u7ae0\u5185\u5bb9\uff0c\u589e\u5f3a\u5185\u5bb9\u7684\u53ef\u8bc6\u522b\u6027\u3002<\/h3>\n\n\n\n

Article\u7ed3\u6784\u5316\u6570\u636e\u7c7b\u578b\u4e13\u95e8\u7528\u4e8e\u6807\u8bb0\u65b0\u95fb\u6587\u7ae0\u3001\u535a\u5ba2\u6587\u7ae0\u6216\u5176\u4ed6\u6587\u5b57\u5185\u5bb9\u3002\u5b83\u53ef\u4ee5\u5305\u542b\u8bf8\u5982\u6587\u7ae0\u6807\u9898\u3001\u4f5c\u8005\u3001\u53d1\u5e03\u65e5\u671f\u3001\u4fee\u6539\u65e5\u671f\u3001\u6587\u7ae0\u4e3b\u4f53\u7b49\u4fe1\u606f\u3002\u4f7f\u7528Article\u6807\u8bb0\u53ef\u4ee5\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u548c\u5206\u7c7b\u6587\u7ae0\u5185\u5bb9\uff0c\u589e\u52a0\u6587\u7ae0\u5728\u76f8\u5173\u641c\u7d22\u4e2d\u88ab\u53d1\u73b0\u7684\u673a\u4f1a\u3002\u4f8b\u5982\uff0c\u5bf9\u4e8e\u4e00\u7bc7\u79d1\u6280\u8bc4\u8bba\u6587\u7ae0\uff0cArticle\u6807\u8bb0\u53ef\u4ee5\u660e\u786e\u6307\u51fa\u8fd9\u662f\u4e00\u7bc7\u5173\u4e8e\u7279\u5b9a\u4ea7\u54c1\u7684\u8bc4\u8bba\uff0c\u5305\u62ec\u8bc4\u8bba\u65e5\u671f\u3001\u4f5c\u8005\u4e13\u4e1a\u80cc\u666f\u7b49\u4fe1\u606f\u3002\u8fd9\u4e0d\u4ec5\u6709\u52a9\u4e8e\u6587\u7ae0\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u83b7\u5f97\u66f4\u597d\u7684\u5c55\u793a\uff0c\u8fd8\u53ef\u80fd\u4f7f\u6587\u7ae0\u6709\u8d44\u683c\u51fa\u73b0\u5728Google\u7684”Top Stories”\u6216\u65b0\u95fb\u805a\u5408\u4e2d\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u591a\u7684\u66dd\u5149\u673a\u4f1a\u3002<\/p>\n\n\n\n

– Product\uff1a\u4e3a\u7535\u5546\u7f51\u7ad9\u7684\u4ea7\u54c1\u9875\u9762\u63d0\u4f9b\u8be6\u7ec6\u4fe1\u606f\uff0c\u5982\u4ef7\u683c\u548c\u8bc4\u4ef7\u3002<\/h3>\n\n\n\n

Product\u7ed3\u6784\u5316\u6570\u636e\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u5c24\u4e3a\u91cd\u8981\u3002\u5b83\u5141\u8bb8\u7f51\u7ad9\u4e3a\u4ea7\u54c1\u9875\u9762\u6dfb\u52a0\u8be6\u7ec6\u7684\u4ea7\u54c1\u4fe1\u606f\uff0c\u5982\u4ef7\u683c\u3001\u5e93\u5b58\u72b6\u6001\u3001\u54c1\u724c\u3001\u8bc4\u5206\u3001\u8bc4\u4ef7\u6570\u91cf\u7b49\u3002\u8fd9\u4e9b\u4fe1\u606f\u53ef\u4ee5\u76f4\u63a5\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\uff0c\u5927\u5927\u63d0\u9ad8\u4e86\u4ea7\u54c1\u7684\u5438\u5f15\u529b\u548c\u53ef\u4fe1\u5ea6\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a\u5e26\u6709\u4ef7\u683c\u3001\u8bc4\u5206\u548c\u8bc4\u4ef7\u6570\u91cf\u7684\u4ea7\u54c1\u641c\u7d22\u7ed3\u679c\uff0c\u6bd4\u53ea\u6709\u6807\u9898\u548c\u63cf\u8ff0\u7684\u7ed3\u679c\u66f4\u5bb9\u6613\u5438\u5f15\u6f5c\u5728\u4e70\u5bb6\u7684\u6ce8\u610f\u3002\u6b64\u5916\uff0cProduct\u6807\u8bb0\u8fd8\u53ef\u4ee5\u5305\u542b\u4ea7\u54c1\u56fe\u7247\u3001\u6298\u6263\u4fe1\u606f\u3001\u53ef\u7528\u6027\u72b6\u6001\u7b49\uff0c\u8fd9\u4e9b\u90fd\u53ef\u4ee5\u589e\u52a0\u4ea7\u54c1\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u5438\u5f15\u529b\uff0c\u63d0\u9ad8\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u3002\u5bf9\u4e8e\u5b63\u8282\u6027\u4ea7\u54c1\u6216\u9650\u65f6\u4fc3\u9500\uff0c\u53ca\u65f6\u66f4\u65b0Product\u7ed3\u6784\u5316\u6570\u636e\u53ef\u4ee5\u786e\u4fdd\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u6700\u65b0\u3001\u6700\u51c6\u786e\u7684\u4ea7\u54c1\u4fe1\u606f\u3002<\/p>\n\n\n\n

– FAQ\u548cHow-to\uff1a\u5c3d\u7ba1Google\u66f4\u65b0\u4e86\u663e\u793a\u89c4\u5219\uff0c\u4f46\u8fd9\u4e9b\u7c7b\u578b\u7684\u7ed3\u6784\u5316\u6570\u636e\u4f9d\u7136\u6709\u52a9\u4e8e\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u9875\u9762\u5185\u5bb9\u3002<\/h3>\n\n\n\n

FAQ\uff08\u5e38\u89c1\u95ee\u9898\uff09\u548cHow-to\uff08\u64cd\u4f5c\u6307\u5357\uff09\u662f\u4e24\u79cd\u975e\u5e38\u5b9e\u7528\u7684\u7ed3\u6784\u5316\u6570\u636e\u7c7b\u578b\uff0c\u7279\u522b\u9002\u5408\u63d0\u4f9b\u4fe1\u606f\u6027\u548c\u6559\u80b2\u6027\u5185\u5bb9\u7684\u7f51\u7ad9\u3002\u5c3d\u7ba1Google\u5bf9\u8fd9\u4e9b\u7c7b\u578b\u7684\u663e\u793a\u89c4\u5219\u8fdb\u884c\u4e86\u66f4\u65b0\uff0c\u9650\u5236\u4e86\u5b83\u4eec\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u5c55\u793a\u6570\u91cf\uff0c\u4f46\u5b83\u4eec\u4ecd\u7136\u5728\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u5185\u5bb9\u65b9\u9762\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\u3002<\/p>\n\n\n\n

FAQ\u7ed3\u6784\u5316\u6570\u636e\u5141\u8bb8\u7f51\u7ad9\u6807\u8bb0\u4e00\u7cfb\u5217\u95ee\u9898\u548c\u7b54\u6848\u3002\u8fd9\u5bf9\u4e8e\u5ba2\u6237\u670d\u52a1\u9875\u9762\u3001\u4ea7\u54c1\u4fe1\u606f\u9875\u9762\u6216\u4efb\u4f55\u5305\u542b\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\u7684\u9875\u9762\u90fd\u975e\u5e38\u6709\u7528\u3002\u867d\u7136Google\u53ef\u80fd\u4e0d\u4f1a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u6240\u6709\u7684\u95ee\u7b54\uff0c\u4f46\u8fd9\u79cd\u7ed3\u6784\u5316\u6570\u636e\u4ecd\u7136\u6709\u52a9\u4e8e\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u9875\u9762\u7684\u4e3b\u8981\u5185\u5bb9\u548c\u76ee\u7684\u3002\u6b64\u5916\uff0c\u5b83\u8fd8\u53ef\u4ee5\u589e\u52a0\u7f51\u9875\u5728\u8bed\u97f3\u641c\u7d22\u4e2d\u88ab\u53d1\u73b0\u7684\u673a\u4f1a\uff0c\u56e0\u4e3a\u8bb8\u591a\u8bed\u97f3\u67e5\u8be2\u90fd\u662f\u4ee5\u95ee\u9898\u7684\u5f62\u5f0f\u63d0\u51fa\u7684\u3002<\/p>\n\n\n\n

How-to\u7ed3\u6784\u5316\u6570\u636e\u7528\u4e8e\u6807\u8bb0\u63d0\u4f9b\u6b65\u9aa4\u8bf4\u660e\u7684\u5185\u5bb9\uff0c\u5982\u6559\u7a0b\u3001\u6307\u5357\u6216\u98df\u8c31\u3002\u867d\u7136Google\u53ef\u80fd\u4e0d\u4f1a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u5b8c\u6574\u7684\u6b65\u9aa4\u5217\u8868\uff0c\u4f46\u8fd9\u79cd\u6807\u8bb0\u4ecd\u7136\u6709\u52a9\u4e8e\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u5185\u5bb9\u7684\u6027\u8d28\u548c\u7ed3\u6784\u3002\u5bf9\u4e8e\u7528\u6237\u6765\u8bf4\uff0c\u5373\u4f7f\u53ea\u80fd\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u770b\u5230\u90e8\u5206\u6b65\u9aa4\uff0c\u4e5f\u80fd\u5e2e\u52a9\u4ed6\u4eec\u5feb\u901f\u5224\u65ad\u5185\u5bb9\u662f\u5426\u7b26\u5408\u4ed6\u4eec\u7684\u9700\u6c42\u3002\u6b64\u5916\uff0cHow-to\u6807\u8bb0\u8fd8\u53ef\u4ee5\u5305\u62ec\u6240\u9700\u6750\u6599\u3001\u5de5\u5177\u3001\u65f6\u95f4\u4f30\u8ba1\u7b49\u4fe1\u606f\uff0c\u8fd9\u4e9b\u90fd\u6709\u52a9\u4e8e\u63d0\u9ad8\u5185\u5bb9\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u76f8\u5173\u6027\u548c\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n

\u5c3d\u7ba1FAQ\u548cHow-to\u7ed3\u6784\u5316\u6570\u636e\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u89c6\u89c9\u5c55\u793a\u53ef\u80fd\u53d7\u5230\u4e86\u4e00\u4e9b\u9650\u5236\uff0c\u4f46\u5b83\u4eec\u4ecd\u7136\u662f\u4f18\u5316\u5185\u5bb9\u3001\u63d0\u9ad8\u641c\u7d22\u76f8\u5173\u6027\u7684\u6709\u6548\u5de5\u5177\u3002\u5b83\u4eec\u4e0d\u4ec5\u6709\u52a9\u4e8e\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u548c\u5206\u7c7b\u5185\u5bb9\uff0c\u8fd8\u80fd\u63d0\u9ad8\u5185\u5bb9\u5728\u7279\u5b9a\u67e5\u8be2\u4e2d\u7684\u6392\u540d\u673a\u4f1a\u3002<\/p>\n\n\n\n

\u5982\u4f55\u521b\u5efa\u7ed3\u6784\u5316\u6570\u636e<\/h3>\n\n\n\n

\u521b\u5efa\u7ed3\u6784\u5316\u6570\u636e\u4e3b\u8981\u901a\u8fc7\u4e09\u79cd\u4ee3\u7801\u5b9e\u73b0\uff1aJSON-LD\uff08\u63a8\u8350\uff09\u3001Microdata\u548cRDFa\u3002\u5176\u4e2d\uff0cJSON-LD\u56e0\u5176\u72ec\u7acb\u6027\u548c\u6613\u7ef4\u62a4\u6027\u800c\u53d7\u5230Google\u63a8\u8350\u3002<\/p>\n\n\n\n

1. JSON-LD\uff08JavaScript Object Notation for Linked Data\uff09\uff1a<\/h3>\n\n\n\n

JSON-LD \u662f\u76ee\u524d\u6700\u53d7\u63a8\u8350\u7684\u7ed3\u6784\u5316\u6570\u636e\u5b9e\u73b0\u65b9\u5f0f\u3002\u5b83\u7684\u4f18\u52bf\u5728\u4e8e\u53ef\u4ee5\u5c06\u7ed3\u6784\u5316\u6570\u636e\u4ee3\u7801\u4e0eHTML\u4ee3\u7801\u5206\u79bb\uff0c\u901a\u5e38\u653e\u7f6e\u5728\u6807\u7b7e\u5185\u6216\u6807\u7b7e\u7684\u672b\u5c3e\u3002\u8fd9\u79cd\u65b9\u6cd5\u4f7f\u5f97\u7ed3\u6784\u5316\u6570\u636e\u7684\u5b9e\u65bd\u548c\u7ef4\u62a4\u53d8\u5f97\u66f4\u52a0\u7b80\u5355\u3002<\/p>\n\n\n\n

\u4f8b\u5982\uff0c\u4e00\u4e2a\u7b80\u5355\u7684 JSON-LD \u7ed3\u6784\u5316\u6570\u636e\u53ef\u80fd\u5982\u4e0b\u6240\u793a\uff1a<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

JSON-LD \u7684\u53e6\u4e00\u4e2a\u4f18\u70b9\u662f\u5b83\u53ef\u4ee5\u52a8\u6001\u751f\u6210\u3002\u5bf9\u4e8e\u4f7f\u7528\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\uff08CMS\uff09\u7684\u7f51\u7ad9\u6765\u8bf4\uff0c\u8fd9\u4e00\u70b9\u5c24\u5176\u6709\u7528\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u6839\u636e\u9875\u9762\u5185\u5bb9\u81ea\u52a8\u751f\u6210\u76f8\u5e94\u7684\u7ed3\u6784\u5316\u6570\u636e\u3002<\/p>\n\n\n\n

2. Microdata\uff1a<\/h3>\n\n\n\n

Microdata \u662f\u76f4\u63a5\u5d4c\u5165\u5230HTML\u6807\u7b7e\u4e2d\u7684\u7ed3\u6784\u5316\u6570\u636e\u683c\u5f0f\u3002\u867d\u7136\u5b83\u53ef\u4ee5\u63d0\u4f9b\u66f4\u76f4\u89c2\u7684\u65b9\u5f0f\u6765\u6807\u8bb0\u5185\u5bb9\uff0c\u4f46\u5728\u5927\u578b\u6216\u590d\u6742\u7684\u7f51\u7ad9\u4e2d\u53ef\u80fd\u96be\u4ee5\u7ef4\u62a4\u3002<\/p>\n\n\n\n

Microdata \u793a\u4f8b\uff1a<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

3. RDFa\uff08Resource Description Framework in Attributes\uff09\uff1a<\/h3>\n\n\n\n

RDFa \u662f\u53e6\u4e00\u79cd\u5d4c\u5165\u5f0f\u6807\u8bb0\u683c\u5f0f\uff0c\u7c7b\u4f3c\u4e8e Microdata\uff0c\u4f46\u8bed\u6cd5\u7565\u6709\u4e0d\u540c\u3002\u5b83\u4e5f\u76f4\u63a5\u6dfb\u52a0\u5230HTML\u6807\u7b7e\u4e2d\u3002<\/p>\n\n\n\n

RDFa \u793a\u4f8b\uff1a<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u867d\u7136 Microdata \u548c RDFa \u4e5f\u662f\u6709\u6548\u7684\u7ed3\u6784\u5316\u6570\u636e\u5b9e\u73b0\u65b9\u5f0f\uff0c\u4f46\u7531\u4e8e\u5b83\u4eec\u9700\u8981\u76f4\u63a5\u4fee\u6539HTML\u4ee3\u7801\uff0c\u5728\u5927\u578b\u7f51\u7ad9\u6216\u9891\u7e41\u66f4\u65b0\u7684\u7f51\u7ad9\u4e2d\u53ef\u80fd\u4f1a\u589e\u52a0\u7ef4\u62a4\u7684\u590d\u6742\u6027\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cJSON-LD \u7684\u72ec\u7acb\u6027\u4f7f\u5176\u6210\u4e3a\u66f4\u53d7\u6b22\u8fce\u7684\u9009\u62e9\uff0c\u7279\u522b\u662f\u5bf9\u4e8e\u90a3\u4e9b\u4f7f\u7528\u6a21\u677f\u7cfb\u7edf\u6216\u9700\u8981\u9891\u7e41\u66f4\u65b0\u5185\u5bb9\u7684\u7f51\u7ad9\u3002<\/p>\n\n\n\n

\u5de5\u5177\u4e0e\u6d4b\u8bd5<\/h3>\n\n\n\n

\u4e3a\u4e86\u5e2e\u52a9\u7f51\u7ad9\u6240\u6709\u8005\u548c\u5f00\u53d1\u8005\u66f4\u5bb9\u6613\u5730\u5b9e\u65bd\u548c\u9a8c\u8bc1\u7ed3\u6784\u5316\u6570\u636e\uff0c\u6709\u51e0\u4e2a\u91cd\u8981\u7684\u5de5\u5177\u53ef\u4f9b\u4f7f\u7528\uff1a<\/p>\n\n\n\n

1. \u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\u52a9\u624b\uff1a<\/h3>\n\n\n\n

\u8fd9\u662fGoogle\u63d0\u4f9b\u7684\u4e00\u4e2a\u5de5\u5177\uff0c\u53ef\u4ee5\u5e2e\u52a9\u7528\u6237\u4e3a\u7279\u5b9a\u7c7b\u578b\u7684\u5185\u5bb9\u751f\u6210\u7ed3\u6784\u5316\u6570\u636e\u4ee3\u7801\u3002\u5b83\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7528\u6237\u53cb\u597d\u7684\u754c\u9762\uff0c\u7528\u6237\u53ea\u9700\u586b\u5199\u76f8\u5173\u5b57\u6bb5\uff0c\u5de5\u5177\u5c31\u4f1a\u81ea\u52a8\u751f\u6210\u76f8\u5e94\u7684JSON-LD\u4ee3\u7801\u3002\u8fd9\u5bf9\u4e8e\u4e0d\u719f\u6089\u7f16\u7801\u7684\u7f51\u7ad9\u6240\u6709\u8005\u6765\u8bf4\u7279\u522b\u6709\u7528\u3002<\/p>\n\n\n\n

2. Schema Markup Generator\uff1a<\/h3>\n\n\n\n

\u7c7b\u4f3c\u4e8eGoogle\u7684\u5de5\u5177\uff0cSchema Markup Generator \u4e5f\u662f\u4e00\u4e2a\u5728\u7ebf\u5de5\u5177\uff0c\u53ef\u4ee5\u5e2e\u52a9\u7528\u6237\u751f\u6210\u5404\u79cd\u7c7b\u578b\u7684\u7ed3\u6784\u5316\u6570\u636e\u4ee3\u7801\u3002\u5b83\u652f\u6301\u591a\u79cd\u7ed3\u6784\u5316\u6570\u636e\u7c7b\u578b\uff0c\u5e76\u63d0\u4f9b\u6e05\u6670\u7684\u8868\u5355\u754c\u9762\uff0c\u4f7f\u7528\u6237\u53ef\u4ee5\u8f7b\u677e\u8f93\u5165\u5fc5\u8981\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n

3. Google\u590d\u5408\u5f0f\u641c\u7d22\u7ed3\u679c\u6d4b\u8bd5\u5de5\u5177\uff1a<\/h3>\n\n\n\n

\u8fd9\u4e2a\u5de5\u5177\u5141\u8bb8\u7528\u6237\u6d4b\u8bd5\u4ed6\u4eec\u7684\u7ed3\u6784\u5316\u6570\u636e\u662f\u5426\u6b63\u786e\u5b9e\u65bd\uff0c\u5e76\u9884\u89c8\u5b83\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u53ef\u80fd\u7684\u663e\u793a\u6548\u679c\u3002\u7528\u6237\u53ef\u4ee5\u76f4\u63a5\u8f93\u5165URL\u6216\u7c98\u8d34HTML\u4ee3\u7801\u8fdb\u884c\u6d4b\u8bd5\u3002\u8fd9\u4e2a\u5de5\u5177\u4e0d\u4ec5\u53ef\u4ee5\u68c0\u6d4b\u9519\u8bef\uff0c\u8fd8\u53ef\u4ee5\u63d0\u4f9b\u6539\u8fdb\u5efa\u8bae\uff0c\u662f\u9a8c\u8bc1\u7ed3\u6784\u5316\u6570\u636e\u5b9e\u65bd\u6548\u679c\u7684\u91cd\u8981\u5de5\u5177\u3002<\/p>\n\n\n\n

4. Google Search Console\uff1a<\/h3>\n\n\n\n

\u4f5c\u4e3a\u4e00\u4e2a\u66f4\u5168\u9762\u7684\u7f51\u7ad9\u7ba1\u7406\u5de5\u5177\uff0cGoogle Search Console \u4e5f\u63d0\u4f9b\u4e86\u7ed3\u6784\u5316\u6570\u636e\u7684\u62a5\u544a\u529f\u80fd\u3002\u5b83\u53ef\u4ee5\u663e\u793a\u7f51\u7ad9\u4e2d\u68c0\u6d4b\u5230\u7684\u6240\u6709\u7ed3\u6784\u5316\u6570\u636e\uff0c\u4ee5\u53ca\u4efb\u4f55\u6f5c\u5728\u7684\u9519\u8bef\u6216\u8b66\u544a\u3002\u5b9a\u671f\u67e5\u770b\u8fd9\u4e9b\u62a5\u544a\u53ef\u4ee5\u5e2e\u52a9\u7f51\u7ad9\u6240\u6709\u8005\u53ca\u65f6\u53d1\u73b0\u548c\u89e3\u51b3\u7ed3\u6784\u5316\u6570\u636e\u76f8\u5173\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n

\u8fd9\u4e9b\u5de5\u5177\u7684\u7ed3\u5408\u4f7f\u7528\u53ef\u4ee5\u5927\u5927\u7b80\u5316\u7ed3\u6784\u5316\u6570\u636e\u7684\u5b9e\u65bd\u8fc7\u7a0b\uff0c\u5e76\u786e\u4fdd\u5176\u6b63\u786e\u6027\u548c\u6709\u6548\u6027\u3002\u5efa\u8bae\u5728\u5b9e\u65bd\u7ed3\u6784\u5316\u6570\u636e\u540e\uff0c\u4f7f\u7528\u8fd9\u4e9b\u5de5\u5177\u8fdb\u884c\u5168\u9762\u7684\u6d4b\u8bd5\u548c\u9a8c\u8bc1\uff0c\u4ee5\u786e\u4fdd\u6700\u4f73\u7684SEO\u6548\u679c\u3002<\/p>\n\n\n\n

\u6ce8\u610f\u4e8b\u9879<\/h3>\n\n\n\n

\u5728\u5b9e\u65bd\u7ed3\u6784\u5316\u6570\u636e\u65f6\uff0c\u6709\u51e0\u4e2a\u91cd\u8981\u7684\u6ce8\u610f\u4e8b\u9879\u9700\u8981\u8003\u8651\uff1a<\/p>\n\n\n\n

1. \u786e\u4fdd\u7ed3\u6784\u5316\u6570\u636e\u4e0e\u7f51\u9875\u5185\u5bb9\u7684\u4e00\u81f4\u6027\uff1a<\/h3>\n\n\n\n

\u8fd9\u662f\u6700\u5173\u952e\u7684\u4e00\u70b9\u3002\u7ed3\u6784\u5316\u6570\u636e\u5fc5\u987b\u51c6\u786e\u53cd\u6620\u9875\u9762\u7684\u5b9e\u9645\u5185\u5bb9\u3002\u4e0d\u4e00\u81f4\u6216\u8bef\u5bfc\u6027\u7684\u7ed3\u6784\u5316\u6570\u636e\u4e0d\u4ec5\u65e0\u6cd5\u63d0\u9ad8SEO\u6548\u679c\uff0c\u8fd8\u53ef\u80fd\u5bfc\u81f4\u641c\u7d22\u5f15\u64ce\u5bf9\u7f51\u7ad9\u7684\u60e9\u7f5a\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u7684\u4ea7\u54c1\u9875\u9762\u4f7f\u7528Product\u7ed3\u6784\u5316\u6570\u636e\uff0c\u786e\u4fdd\u6807\u8bb0\u7684\u4ef7\u683c\u3001\u5e93\u5b58\u72b6\u6001\u7b49\u4fe1\u606f\u4e0e\u9875\u9762\u4e0a\u663e\u793a\u7684\u4fe1\u606f\u5b8c\u5168\u4e00\u81f4\u3002<\/p>\n\n\n\n

2. \u907f\u514d\u8fc7\u5ea6\u4f18\u5316\uff1a<\/h3>\n\n\n\n

\u867d\u7136\u7ed3\u6784\u5316\u6570\u636e\u53ef\u4ee5\u63d0\u9ad8\u7f51\u9875\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u8868\u73b0\uff0c\u4f46\u4e0d\u5e94\u8fc7\u5ea6\u4f7f\u7528\u6216\u6ee5\u7528\u3002\u53ea\u6807\u8bb0\u771f\u6b63\u91cd\u8981\u548c\u76f8\u5173\u7684\u4fe1\u606f\uff0c\u907f\u514d\u4e3a\u4e86SEO\u800c\u5f3a\u884c\u6dfb\u52a0\u4e0d\u76f8\u5173\u7684\u7ed3\u6784\u5316\u6570\u636e\u3002<\/p>\n\n\n\n

3. \u5b9a\u671f\u66f4\u65b0\u548c\u7ef4\u62a4\uff1a<\/h3>\n\n\n\n

\u7f51\u7ad9\u5185\u5bb9\u7ecf\u5e38\u4f1a\u53d1\u751f\u53d8\u5316\uff0c\u786e\u4fdd\u4f60\u7684\u7ed3\u6784\u5316\u6570\u636e\u4e5f\u968f\u4e4b\u66f4\u65b0\u3002\u8fc7\u65f6\u6216\u4e0d\u51c6\u786e\u7684\u7ed3\u6784\u5316\u6570\u636e\u53ef\u80fd\u4f1a\u964d\u4f4e\u7528\u6237\u4f53\u9a8c\uff0c\u751a\u81f3\u5f71\u54cd\u7f51\u7ad9\u7684\u53ef\u4fe1\u5ea6\u3002<\/p>\n\n\n\n

4. \u9075\u5faa\u6700\u65b0\u7684\u6307\u5357\u548c\u6700\u4f73\u5b9e\u8df5\uff1a<\/h3>\n\n\n\n

\u641c\u7d22\u5f15\u64ce\u7ecf\u5e38\u66f4\u65b0\u4ed6\u4eec\u7684\u6307\u5357\u548c\u653f\u7b56\u3002\u5b9a\u671f\u67e5\u770bGoogle\u7684\u7ed3\u6784\u5316\u6570\u636e\u6307\u5357\uff0c\u786e\u4fdd\u4f60\u7684\u5b9e\u65bd\u59cb\u7ec8\u7b26\u5408\u6700\u65b0\u7684\u6807\u51c6\u548c\u5efa\u8bae\u3002<\/p>\n\n\n\n

5. \u7406\u89e3\u663e\u793a\u9650\u5236\uff1a<\/h3>\n\n\n\n

\u7406\u89e3\u5e76\u975e\u6240\u6709\u7ed3\u6784\u5316\u6570\u636e\u90fd\u4f1a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\uff0c\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u7f51\u7ad9\u6216\u8bbe\u7f6e\u6709\u95ee\u9898\u3002\u641c\u7d22\u5f15\u64ce\u4f1a\u6839\u636e\u591a\u79cd\u56e0\u7d20\u51b3\u5b9a\u662f\u5426\u663e\u793a\u5bcc\u5a92\u4f53\u7ed3\u679c\uff0c\u5305\u62ec\u67e5\u8be2\u7684\u76f8\u5173\u6027\u3001\u7f51\u7ad9\u7684\u6743\u5a01\u6027\u7b49\u3002\u5373\u4f7f\u7ed3\u6784\u5316\u6570\u636e\u6ca1\u6709\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\uff0c\u5b83\u4ecd\u7136\u6709\u52a9\u4e8e\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u4f60\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n

6. \u4f7f\u7528\u9002\u5f53\u7684\u5de5\u5177\u8fdb\u884c\u6d4b\u8bd5\u548c\u76d1\u63a7\uff1a<\/h3>\n\n\n\n

\u5b9a\u671f\u4f7f\u7528Google\u7684\u7ed3\u6784\u5316\u6570\u636e\u6d4b\u8bd5\u5de5\u5177\u548cSearch Console\u6765\u68c0\u67e5\u4f60\u7684\u5b9e\u65bd\u662f\u5426\u6b63\u786e\uff0c\u5e76\u76d1\u63a7\u4efb\u4f55\u6f5c\u5728\u7684\u95ee\u9898\u6216\u6539\u8fdb\u673a\u4f1a\u3002<\/p>\n\n\n\n

7. \u8003\u8651\u79fb\u52a8\u8bbe\u5907\uff1a<\/h3>\n\n\n\n

\u968f\u7740\u79fb\u52a8\u4f18\u5148\u7d22\u5f15\u7684\u666e\u53ca\uff0c\u786e\u4fdd\u4f60\u7684\u7ed3\u6784\u5316\u6570\u636e\u5728\u79fb\u52a8\u7248\u7f51\u9875\u4e0a\u4e5f\u5f97\u5230\u6b63\u786e\u5b9e\u65bd\u3002\u6709\u65f6\u684c\u9762\u7248\u548c\u79fb\u52a8\u7248\u7f51\u9875\u7684\u7ed3\u6784\u53ef\u80fd\u4e0d\u540c\uff0c\u9700\u8981\u5206\u522b\u5904\u7406\u3002<\/p>\n\n\n\n

8. \u5e73\u8861\u4f7f\u7528\uff1a<\/h3>\n\n\n\n

\u867d\u7136\u7ed3\u6784\u5316\u6570\u636e\u5f88\u91cd\u8981\uff0c\u4f46\u5b83\u53ea\u662fSEO\u7b56\u7565\u7684\u4e00\u90e8\u5206\u3002\u786e\u4fdd\u4f60\u7684\u6574\u4f53SEO\u7b56\u7565\u662f\u5168\u9762\u7684\uff0c\u5305\u62ec\u9ad8\u8d28\u91cf\u5185\u5bb9\u3001\u826f\u597d\u7684\u7f51\u7ad9\u7ed3\u6784\u3001\u5feb\u901f\u52a0\u8f7d\u65f6\u95f4\u7b49\u5176\u4ed6\u91cd\u8981\u56e0\u7d20\u3002<\/p>\n\n\n\n

\u7ed3\u6784\u5316\u6570\u636e\u662f\u73b0\u4ee3SEO\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\uff0c\u6b63\u786e\u5730\u4f7f\u7528\u5b83\u5c06\u4e3a\u7f51\u7ad9\u5e26\u6765\u66f4\u4f73\u7684\u641c\u7d22\u5f15\u64ce\u8868\u73b0\u548c\u7528\u6237\u4f53\u9a8c\u3002\u901a\u8fc7\u672c\u6587\u7684\u4ecb\u7ecd\uff0c\u5e0c\u671b\u4f60\u80fd\u66f4\u6df1\u5165\u5730\u7406\u89e3\u7ed3\u6784\u5316\u6570\u636e\u7684\u91cd\u8981\u6027\u548c\u5e94\u7528\u65b9\u6cd5\uff0c\u5c06\u5176\u6709\u6548\u878d\u5165\u4f60\u7684\u7f51\u7ad9\u4f18\u5316\u7b56\u7565\u4e2d\u3002<\/p>\n\n\n\n

\u8bb0\u4f4f\uff0cSEO\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\uff0c\u7ed3\u6784\u5316\u6570\u636e\u7684\u5b9e\u65bd\u548c\u4f18\u5316\u4e5f\u5e94\u8be5\u662f\u4e00\u4e2a\u6301\u7eed\u6539\u8fdb\u7684\u8fc7\u7a0b\u3002\u968f\u7740\u641c\u7d22\u5f15\u64ce\u7b97\u6cd5\u7684\u4e0d\u65ad\u6f14\u8fdb\u548c\u7528\u6237\u884c\u4e3a\u7684\u53d8\u5316\uff0c\u4fdd\u6301\u5bf9\u6700\u65b0\u8d8b\u52bf\u7684\u5173\u6ce8\uff0c\u5e76\u76f8\u5e94\u5730\u8c03\u6574\u4f60\u7684\u7ed3\u6784\u5316\u6570\u636e\u7b56\u7565\uff0c\u5c06\u6709\u52a9\u4e8e\u786e\u4fdd\u4f60\u7684\u7f51\u7ad9\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u4fdd\u6301\u7ade\u4e89\u529b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5728\u6570\u5b57\u5316\u65f6\u4ee3\uff0c\u641c\u7d22\u5f15\u64ce\u6210\u4e3a\u4e86\u6211\u4eec\u63a2\u7d22\u7f51\u7edc\u4e16\u754c\u7684\u91cd\u8981\u5de5\u5177\u3002\u5b83\u4eec\u6bcf\u5206\u6bcf\u79d2\u90fd\u5728\u722c\u53d6\u6210\u5343\u4e0a\u4e07\u7684\u7f51\u9875\uff0c\u4f46\u5b83\u4eec\u770b\u5230\u7684\u7f51\u9875\u5e76 …<\/p>\n

\u7ed3\u6784\u5316\u6570\u636e\uff1aSEO\u4f18\u5316\u7684\u65b0\u7ef4\u5ea6<\/span> \u67e5\u770b\u5168\u6587 »<\/a><\/p>\n","protected":false},"author":1,"featured_media":6034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[407,112],"tags":[],"_links":{"self":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts\/6033"}],"collection":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/comments?post=6033"}],"version-history":[{"count":1,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts\/6033\/revisions"}],"predecessor-version":[{"id":6039,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts\/6033\/revisions\/6039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/media\/6034"}],"wp:attachment":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/media?parent=6033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/categories?post=6033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/tags?post=6033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}