{"id":6300,"date":"2025-05-15T17:33:48","date_gmt":"2025-05-15T09:33:48","guid":{"rendered":"https:\/\/www.youfind.hk\/cn\/?p=6300"},"modified":"2025-05-15T17:52:53","modified_gmt":"2025-05-15T09:52:53","slug":"what-is-marketing-funnel","status":"publish","type":"post","link":"https:\/\/www.youfind.hk\/cn\/blog\/what-is-marketing-funnel.html","title":{"rendered":"\u544a\u522bHard Sell\u65f6\u4ee3\uff01\u9760\u8425\u9500\u6f0f\u6597\u7b56\u7565\u6253\u9020\u54c1\u724c\u5fe0\u8bda\u5ea6\uff0c\u8ba9\u987e\u5ba2\u4e3b\u52a8\u4e0a\u95e8\uff01"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" width=\"1000\" height=\"563\" src=\"https:\/\/cms-site.oss-accelerate.aliyuncs.com\/youfindhk\/sites\/2\/2025\/05\/20250515173241627.jpg?x-oss-process=image\/format,webp\" alt=\"20250515173241627\" class=\"wp-image-6301\"\/><\/figure>\n\n\n\n<p>\u5728\u4fe1\u606f\u7206\u70b8\u7684\u65f6\u4ee3\uff0c\u5982\u4f55\u6301\u7eed\u5438\u5f15\u65b0\u5ba2\uff0c\u540c\u65f6\u7559\u4f4f\u73b0\u6709\u7684\u987e\u5ba2\u3002\u8fd9\u4e2a\u65f6\u5019\u5c31\u8981\u8ba4\u8bc6\u8425\u9500\u6f0f\u6597\uff08Marketing Funnel\uff09\u7684\u91cd\u8981\u6027\u3002\u60f3\u8c61\u4e00\u4e0b\u6f0f\u6597\u7684\u5f62\u72b6\uff0c\u7531\u4e0a\u81f3\u4e0b\u6536\u7a84\uff0c\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u90fd\u76f8\u4f3c\u3002\u5f53\u6d88\u8d39\u8005\u7559\u610f\u5230\u67d0\u4e00\u6837\u7684\u4ea7\u54c1\uff0c\u53ef\u80fd\u662f\u7535\u5b50\u4ea7\u54c1\u3001\u5316\u5986\u54c1\u3001\u8863\u670d\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u6bd4\u8f83\u4e0d\u540c\u54c1\u724c\u7684\u4ea7\u54c1\u8d28\u7d20\uff0c\u9010\u6b65\u7f29\u5c0f\u8303\u56f4\uff0c\u6700\u540e\u9009\u62e9\u6700\u6709\u6027\u4ef7\u6bd4\u7684\u4ea7\u54c1\uff0c\u751a\u81f3\u6210\u4e3a\u67d0\u4e00\u54c1\u724c\u7684\u5fe0\u5b9e\u987e\u5ba2\u3002\u8fd9\u4e2a\u300c\u9010\u6b65\u6536\u7a84\u300d\u7684\u8fc7\u7a0b\u5c31\u4e0e\u8425\u9500\u6f0f\u6597\u4e00\u6837\u3002<\/p>\n\n\n\n<p>\u5f53\u4f01\u4e1a\u638c\u63e1\u8425\u9500\u6f0f\u6597\u7684\u903b\u8f91\u4e0e\u8fd0\u4f5c\u539f\u7406\uff0c\u5c31\u80fd\u914d\u7f6e\u5bf9\u5e94\u7684\u6218\u7565\u4e0e\u884c\u52a8\uff0c\u4ee4\u6bcf\u4e00\u4e2a\u9500\u552e\u884c\u52a8\u90fd\u53d1\u6325100%\u7684\u529f\u7528\u3002<\/p>\n\n\n\n<h3>\u4ec0\u4e48\u662f\u8425\u9500\u6f0f\u6597\uff08Marketing Funnel\uff09\uff1f<\/h3>\n\n\n\n<p>\u6839\u636e\u5b9a\u4e49\uff0c\u8425\u9500\u6f0f\u6597\uff08Marketing Funnel\uff09\u662f\u4e00\u4e2a\u5c55\u793a\u987e\u5ba2\u65c5\u7a0b\uff08Customer Journey\uff09\u6a21\u578b\uff0c\u663e\u793a\u6d88\u8d39\u8005\u5982\u4f55\u4ece\u53d1\u73b0\u4e00\u4e2a\u54c1\u724c\u6216\u4ea7\u54c1\uff0c\u5230\u6700\u7ec8\u843d\u5b9e\u8d2d\u4e70\u5e76\u6210\u4e3a\u5fe0\u5b9e\u987e\u5ba2\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>\u73b0\u4eca\u6d88\u8d39\u8005\u505a\u4e00\u4e2a\u8d2d\u4e70\u51b3\u524d\uff0c\u4f1a\u5438\u6536\u5230\u5404\u4e2a\u6765\u81ea\u4e0d\u540c\u5a92\u4f53\u548c\u5e73\u53f0\u7684\u4fe1\u606f\u3002\u53ef\u80fd\u4f60\u90fd\u9762\u5bf9\u8fc7\u540c\u6837\u7684\u60c5\u51b5\uff1a\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u63a5\u89e6\u5230\u67d0\u4e2a\u4fdd\u517b\u54c1\u54c1\u724c\uff0c\u63a5\u7740Google\u641c\u5bfb\u66f4\u591a\u4fe1\u606f\uff0c\u4e86\u89e3\u4e0d\u540c\u4ea7\u54c1\u548c\u54c1\u724c\u7684\u597d\u5904\uff0c\u6bd4\u8f83\u5404\u9879\u4f18\u60e0\uff0c\u6700\u7ec8\u624d\u4e0b\u5355\u8d2d\u4e70\u3002\u5728\u8d2d\u4e70\u540e\u53ef\u80fd\u4f60\u4f1a\u9009\u62e9\u8ba2\u9605\u7535\u5b50\u62a5\uff0c\u83b7\u5f97\u4e13\u5c5e\u7684\u6298\u6263\u7801\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e00\u8fde\u4e32\u7684\u884c\u4e3a\u6784\u6210\u4e86\u987e\u5ba2\u65c5\u7a0b\uff08Customer Journey\uff09\uff0c\u4ea6\u4ee3\u8868\u5982\u679c\u4f01\u4e1a\u6ca1\u6709\u4e00\u4e2a\u5b8c\u5584\u7684\u5e03\u5c40\uff0c\u5f88\u96be\u4fdd\u8bc1\u987e\u5ba2\u4ece\u770b\u5230\u54c1\u724c\u5230\u6700\u7ec8\u8d2d\u4e70\u7684\u8fc7\u7a0b\u4e2d\uff0c\u90fd\u80fd\u4fdd\u6301\u8db3\u591f\u7684\u5174\u8da3\u53ca\u9ecf\u7740\u5ea6\u3002<\/p>\n\n\n\n<h3>5\u5927\u987e\u5ba2\u65c5\u7a0b\u9636\u6bb5<\/h3>\n\n\n\n<p>1.\u8ba4\u77e5\uff08Awareness\uff09\uff1a \u987e\u5ba2\u5f00\u59cb\u4e86\u89e3\u4f60\u7684\u516c\u53f8\u3001\u5546\u54c1\u6216\u670d\u52a1\uff0c\u53ef\u80fd\u662f\u88ab\u52a8\u63a5\u6536\u5e7f\u544a\u6216\u4e3b\u52a8\u641c\u5bfb<\/p>\n\n\n\n<p>2.\u8003\u8651\uff08Consideration\uff09\uff1a \u987e\u5ba2\u4e3b\u52a8\u7814\u7a76\u548c\u6bd4\u8f83\u5404\u4e2a\u54c1\u724c\u3001\u5546\u54c1\u6216\u89e3\u51b3\u65b9\u6848<\/p>\n\n\n\n<p>3.\u8d2d\u4e70\uff08Purchase\uff09\uff1a \u987e\u5ba2\u5728\u8fd9\u4e2a\u9636\u6bb5\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\uff0c\u4f01\u4e1a\u9700\u8981\u907f\u514d\u8ba9\u987e\u5ba2\u4e2d\u9014\u653e\u5f03\u7ed3\u5e10<\/p>\n\n\n\n<p>4.\u7559\u5b58\uff08Retention\uff09\uff1a \u7740\u91cd\u4e8e\u5fe0\u8bda\u5ea6\u7684\u5efa\u7acb\uff0c\u63d0\u4f9b\u552e\u540e\u670d\u52a1\u6216\u66f4\u591a\u76f8\u5173\u5546\u54c1\u63a8\u8350\uff0c\u8ba9\u987e\u5ba2\u7ee7\u7eed\u56de\u8d2d<\/p>\n\n\n\n<p>5.\u62e5\u62a4\uff08Advocacy\uff09\uff1a \u987e\u5ba2\u6210\u4e3a\u5fe0\u8bda\u4f1a\u5458\uff0c\u6301\u7eed\u8d2d\u4e70\u5e76\u63a8\u8350\u7ed9\u4e0d\u540c\u4eba<\/p>\n\n\n\n<p>\u4ece\u54c1\u724c\u5f62\u8c61\u5efa\u6784\u3001\u5efa\u7acb\u4fe1\u4efb\uff0c\u5230\u6700\u7ec8\u5b8c\u6210\u4ea4\u6613\u5e76\u7ef4\u7cfb\u5173\u7cfb\uff0c\u53ea\u8981\u4f01\u4e1a\u80fd\u9884\u5148\u8bbe\u8ba1\u8425\u9500\u73af\u8282\uff0c\u4e0d\u4ec5\u80fd\u8ba9\u987e\u5ba2\u7684\u4f53\u9a8c\u66f4\u52a0\u6d41\u7545\uff0c\u4e5f\u80fd\u63d0\u5347\u8f6c\u6362\u7387\uff0c\u8fdb\u4e00\u6b65\u589e\u52a0\u6295\u8d44\u62a5\u916c\u7387\uff08ROI\uff09\u3002<\/p>\n\n\n\n<h3>3 \u79cd\u5e38\u89c1\u7684\u8425\u9500\u6f0f\u6597\u7c7b\u578b<\/h3>\n\n\n\n<p>\u5230\u5e95\u5b9e\u9645\u8981\u5982\u4f55\u64cd\u4f5c\uff1f\u8425\u9500\u6f0f\u6597\u5e76\u975e\u5343\u7bc7\u4e00\u5f8b\uff0c\u4e0d\u540c\u4ea7\u4e1a\u3001\u4e0d\u540c\u4ea7\u54c1\u7c7b\u578b\u751a\u81f3\u4e0d\u540c\u7684\u8425\u9500\u76ee\u6807\uff0c\u90fd\u53ef\u80fd\u5957\u7528\u4e0d\u540c\u7684\u6a21\u578b\u3002\u4ee5\u4e0b\u4ecb\u7ecd\u4e09\u79cd\u8f83\u4e3a\u5178\u578b\u7684\u8425\u9500\u6f0f\u6597\u7c7b\u578b\uff0c\u5206\u522b\u662f\u300c\u6570\u4f4d\u8425\u9500\u6f0f\u6597\u300d\u3001\u300cAIDA \u8425\u9500\u6f0f\u6597\u300d\u4ee5\u53ca\u300cAARRR \u8425\u9500\u6f0f\u6597\u300d\u3002<\/p>\n\n\n\n<h4>\u6570\u4f4d\u8425\u9500\u6f0f\u6597<\/h4>\n\n\n\n<p>\u6570\u4f4d\u8425\u9500\u6f0f\u6597\u662f\u6700\u76f4\u89c2\u7684\u6f0f\u6597\u6a21\u578b\uff0c\u9002\u7528\u4e8eB2C\u6216B2B\u7684\u4ea7\u4e1a\uff0c\u540c\u65f6\u662f\u6570\u7801\u8425\u9500\u4e2d\u6700\u5e38\u7528\u7684\u6982\u5ff5\u3002\u4f01\u4e1a\u5982\u679c\u53ef\u4ee5\u7ed3\u5408\u8425\u9500\u6f0f\u6597\u6a21\u578b\u3001\u6570\u7801\u5a92\u4f53\u53ca\u6570\u4f4d\u8425\u9500\u5de5\u5177\uff0c\u5c31\u80fd\u9010\u6b65\u5f15\u5bfc\u5ba2\u6237\u8f6c\u5316\u3002<\/p>\n\n\n\n<p>\u57fa\u7840\u8425\u9500\u6f0f\u6597\u4e3b\u8981\u5206\u4e3a\u4e09\u4e2a\u5927\u9636\u6bb5\uff1a<\/p>\n\n\n\n<p>1.Top of Funnel \uff08ToF\uff09<\/p>\n\n\n\n<p>2.Middle of Funnel \uff08MoF\uff09<\/p>\n\n\n\n<p>3.Bottom of Funnel \uff08BoF\uff09<\/p>\n\n\n\n<h4>Top of the Funnel\uff08\u8ba4\u77e5\u9636\u6bb5\uff09<\/h4>\n\n\n\n<p>\u5728Top of Funnel\u9636\u6bb5\uff0c\u6d88\u8d39\u8005\u53ef\u80fd\u8fde\u81ea\u5df1\u6709\u95ee\u9898\u9700\u8981\u89e3\u51b3\u90fd\u8fd8\u4e0d\u5b8c\u5168\u6e05\u695a\uff0c\u66f4\u4e0d\u8981\u8bf4\u8ba4\u8bc6\u54c1\u724c\u3002\u5728\u6b64\u9636\u6bb5\uff0c\u4f01\u4e1a\u7684\u76ee\u6807\u662f\u300c\u66dd\u5149\u300d\uff0c\u9488\u5bf9\u53d7\u4f17\u4f1a\u5173\u5fc3\u7684\u8bdd\u9898\u5236\u4f5c\u5185\u5bb9\uff0c\u6216\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u4fe1\u606f\uff0c\u5f15\u53d1\u5174\u8da3\u3002\u5e38\u89c1\u7684\u624b\u6bb5\u5305\u62ec\uff1a<\/p>\n\n\n\n<p>\u25cf\u5e7f\u544a\u6295\u653e\uff08\u793e\u7fa4\u3001\u641c\u5bfb\u5f15\u64ce\u3001\u5f71\u97f3\u5e73\u53f0\u7b49\uff09<\/p>\n\n\n\n<p>\u25cf\u90e8\u843d\u683c\u6587\u7ae0\u3001\u65b0\u95fb\u7a3f\u3001\u4e13\u5bb6\u8bc4\u6d4b<\/p>\n\n\n\n<p>\u25cf\u793e\u7fa4\u5a92\u4f53\u8d34\u6587<\/p>\n\n\n\n<h4>Middle of Funnel \uff08\u8003\u8651\u9636\u6bb5\uff09<\/h4>\n\n\n\n<p>Middle of Funnel\u9636\u6bb5\uff0c\u6f5c\u5728\u5ba2\u6237\u5df2\u7ecf\u5bf9\u4ea7\u54c1\u4ea7\u751f\u4e86\u521d\u6b65\u597d\u611f\uff0c\u5c31\u4f1a\u8fdb\u5165\u300c\u8003\u8651\u9636\u6bb5\u300d\u3002\u4ed6\u4eec\u4f1a\u505a\u66f4\u8fdb\u4e00\u6b65\u7684\u7814\u7a76\u3001\u6bd4\u8f83\u4e0e\u8bc4\u4f30\u3002\u5982\u679c\u60f3\u8fbe\u5230\u5f3a\u5316\u5ba2\u6237\u7684\u4fe1\u4efb\uff0c\u5e76\u5851\u9020\u4e13\u4e1a\u6027\uff0c\u5e38\u7528\u7684\u7b56\u7565\u6709\uff1a<\/p>\n\n\n\n<p>\u25cf\u6848\u4f8b\u7814\u7a76\u3001\u4f7f\u7528\u8005\u89c1\u8bc1<\/p>\n\n\n\n<p>\u25cf\u8bd5\u7528\u7248\u6216\u4ea7\u54c1Demo<\/p>\n\n\n\n<p>\u25cf\u8fdb\u4e00\u6b65\u7684\u5ba2\u5236\u5316\u5185\u5bb9\uff08\u5982\u5ba2\u5236Email\uff09<\/p>\n\n\n\n<h4>Bottom of Funnel \uff08\u8f6c\u6362\u9636\u6bb5\uff09<\/h4>\n\n\n\n<p>\u7ecf\u8fc7\u4e00\u8fde\u4e32\u7684\u8003\u8651\u540e\uff0c\u987e\u5ba2\u5bf9\u4ea7\u54c1\u5df2\u7ecf\u6709\u76f8\u5f53\u7684\u7406\u89e3\uff0c\u5e76\u6e05\u695a\u81ea\u5df2\u7684\u9700\u6c42\u3002\u5728Bottom of Funnel\u63d0\u4f9b\u8db3\u591f\u7684\u8bf1\u56e0\uff0c\u4ee4\u987e\u5ba2\u843d\u5b9e\u8d2d\u4e70\u3002\u5e38\u7528\u7b56\u7565\u5305\u62ec\uff1a<\/p>\n\n\n\n<p>\u25cf\u7279\u6b8a\u4f18\u60e0\u3001\u6298\u6263\u7801<\/p>\n\n\n\n<p>\u25cf\u514d\u8fd0\u6216\u52a0\u7801\u8d60\u54c1<\/p>\n\n\n\n<p>\u25cf\u7acb\u5373\u4e0b\u5355\u7684\u9650\u65f6\u4fc3\u9500<\/p>\n\n\n\n<p>\u25cf\u98ce\u9669\u964d\u4f4e\u65b9\u6848 (\u598214\u5929\u5185\u9000\u8d27\u4fdd\u8bc1)<\/p>\n\n\n\n<p>\u7ecf\u8fc7ToF\u3001MoF\u3001BoF\u540e\uff0c\u53ef\u4ee5\u518d\u5ef6\u4f38\u51fa\u300c\u7ef4\u7cfb\u5fe0\u8bda\u300d\u7684\u9636\u6bb5\u3002\u6301\u7eed\u4e0e\u987e\u5ba2\u4e92\u52a8\uff0c\u53ef\u4ee5\u8bbe\u7acb\u53cd\u9988\u673a\u5236\u3001\u4f1a\u5458\u5236\u5ea6\u3001\u4f18\u60e0\u901a\u77e5\u7b49\u884c\u52a8\uff0c\u57f9\u517b\u6d88\u8d39\u8005\u6210\u4e3a\u5fe0\u5b9e\u987e\u5ba2\u3002<\/p>\n\n\n\n<h4>AIDA\u8425\u9500\u6f0f\u6597<\/h4>\n\n\n\n<p>AIDA 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Funn &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.youfind.hk\/cn\/blog\/what-is-marketing-funnel.html\"> <span class=\"screen-reader-text\">\u544a\u522bHard Sell\u65f6\u4ee3\uff01\u9760\u8425\u9500\u6f0f\u6597\u7b56\u7565\u6253\u9020\u54c1\u724c\u5fe0\u8bda\u5ea6\uff0c\u8ba9\u987e\u5ba2\u4e3b\u52a8\u4e0a\u95e8\uff01<\/span> \u67e5\u770b\u5168\u6587 &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":6301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[407,112],"tags":[1792,1793],"_links":{"self":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts\/6300"}],"collection":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/comments?post=6300"}],"version-history":[{"count":2,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts\/6300\/revisions"}],"predecessor-version":[{"id":6304,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts\/6300\/revisions\/6304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/media\/6301"}],"wp:attachment":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/media?parent=6300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/categories?post=6300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/tags?post=6300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}