{"id":6791,"date":"2026-01-28T12:24:33","date_gmt":"2026-01-28T04:24:33","guid":{"rendered":"https:\/\/www.youfind.hk\/cn\/?p=6791"},"modified":"2026-01-28T12:28:33","modified_gmt":"2026-01-28T04:28:33","slug":"image-seo","status":"publish","type":"post","link":"https:\/\/www.youfind.hk\/cn\/blog\/image-seo.html","title":{"rendered":"2026\u56fe\u7247SEO\u6307\u5357\uff1a\u5f53 AI \u770b\u5f97\u61c2\u50cf\u7d20\uff0c ALT \u6807\u7b7e\u8fd8\u591f\u7528\u5417\uff1f"},"content":{"rendered":"\n
\"20260128121952173\"<\/figure>\n\n\n\n

\u5982\u679c\u4f60\u7684 SEO \u7b56\u7565\u8fd8\u505c\u7559\u5728\u300c\u586b\u5199 ALT \u6807\u7b7e\u300d\u548c\u300c\u65e0\u635f\u538b\u7f29\u56fe\u7247\u300d\uff0c\u4f60\u6b63\u5728\u5931\u53bb\u6765\u81ea Google Lens \u548c Circle to Search \u7684\u5e9e\u5927\u6d41\u91cf\u3002<\/p>\n\n\n\n

\u641c\u5bfb\u884c\u4e3a\u5df2\u7ecf\u53d1\u751f\u4e86\u6839\u672c\u6027\u7684\u6539\u53d8\u3002\u6839\u636e Google \u7684\u6570\u636e\uff0cLens \u6bcf\u6708\u7684\u641c\u5bfb\u91cf\u5df2\u7a81\u7834 120 \u4ebf\u6b21\u3002\u7528\u6237\u4e0d\u518d\u53ea\u662f\u8f93\u5165\u5173\u952e\u5b57\uff0c\u4ed6\u4eec\u76f4\u63a5\u62ff\u8d77\u624b\u673a\u5bf9\u7740\u4ea7\u54c1\u62cd\u7167\uff0c\u6216\u8005\u5708\u9009\u8367\u5e55\u4e0a\u7684\u56fe\u7247\u8fdb\u884c\u641c\u5bfb\u3002\u5728\u591a\u6a21\u6001 AI\uff08Multimodal AI<\/a>\uff09\u4e3b\u5bfc\u7684\u73af\u5883\u4e0b\uff0cGoogle \u7684\u7b97\u6cd5\u4e0d\u518d\u53ea\u662f\u300c\u8bfb\u53d6\u300d\u6863\u540d\uff0c\u800c\u662f\u50cf\u4eba\u7c7b\u4e00\u6837\u300c\u770b\u61c2\u300d\u56fe\u7247\u5185\u5bb9\u3002<\/p>\n\n\n\n

\u50cf\u7d20\u5373\u6570\u636e\uff1aAI \u5982\u4f55\u300c\u9605\u8bfb\u300d\u4f60\u7684\u56fe\u7247<\/h3>\n\n\n\n

\u8fc7\u53bb\uff0c\u641c\u5bfb\u5f15\u64ce\u5b83\u5fc5\u987b\u4f9d\u8d56\u6587\u5b57\uff08\u6863\u540d\u3001\u5468\u56f4\u6587\u5b57\u3001ALT\uff09\u6765\u731c\u6d4b\u56fe\u7247\u5185\u5bb9\u3002\u4f46\u968f\u7740 CLIP\uff08Contrastive Language-Image Pre-training\uff09\u7b49\u6a21\u578b\u7684\u5e94\u7528\uff0cGoogle \u73b0\u5728\u80fd\u76f4\u63a5\u5206\u6790\u56fe\u7247\u7684\u50cf\u7d20\u7279\u5f81\u3002<\/p>\n\n\n\n

\u8fd9\u610f\u5473\u7740\u56fe\u7247\u672c\u8eab\u7684\u8d28\u91cf\u4f1a\u76f4\u63a5\u5f71\u54cd\u6392\u540d\u3002\u5982\u679c\u4f60\u7684\u56fe\u7247\u4e3b\u4f53\u4e0d\u6e05\u3001\u5149\u7ebf\u660f\u6697\uff0c\u6216\u8005\u88ab\u88c1\u5207\u5f97\u4e71\u4e03\u516b\u7cdf\uff0c\u5373\u4fbf\u4f60\u6709\u5b8c\u7f8e\u7684 ALT \u6587\u5b57\uff0cAI \u4e5f\u65e0\u6cd5\u5c06\u5176\u8bc6\u522b\u4e3a\u300c\u9ad8\u8d28\u91cf\u300d\u3002<\/p>\n\n\n\n

\u56fe\u7247SEO\u6267\u884c\u91cd\u70b9\uff1a<\/h4>\n\n\n\n
  1. \u89c6\u89c9\u6e05\u6670\u5ea6\u4f18\u5148\uff1a<\/strong> \u786e\u4fdd\u56fe\u7247\u4e3b\u4f53\u5360\u636e\u753b\u9762\u6838\u5fc3\u4f4d\u7f6e\uff0c\u8fb9\u7f18\u6e05\u6670\u3002<\/li>
  2. \u72ec\u7279\u6027\uff08Uniqueness\uff09\uff1a<\/strong> \u505c\u6b62\u4f7f\u7528\u8fc7\u5ea6\u6cdb\u6ee5\u7684\u56fe\u5e93\u7167\u7247\uff08Stock Photos\uff09\u3002AI \u80fd\u591f\u8f7b\u6613\u8bc6\u522b\u51fa\u8fd9\u5f20\u56fe\u662f\u5426\u5728\u7f51\u7edc\u4e0a\u91cd\u590d\u4e86\u51e0\u4e07\u6b21\u3002\u539f\u521b\u3001\u771f\u5b9e\u7684\u6444\u5f71\u66f4\u80fd\u83b7\u5f97\u7b97\u6cd5\u7684\u9752\u7750\u3002<\/li><\/ol>\n\n\n\n

    \u7834\u9664\u8ff7\u601d\uff1a\u8fc7\u5ea6\u538b\u7f29\u662f AI \u8bc6\u522b\u7684\u6740\u624b<\/h3>\n\n\n\n

    \u8bb8\u591a\u4e3a\u4e86\u8ffd\u6c42 Core Web Vitals \u7684\u6781\u81f4\u5206\u6570\uff0c\u4f1a\u5efa\u8bae\u5c06\u56fe\u7247\u538b\u7f29\u5230\u6781\u9650\u3002\u8fd9\u5728\u7eaf\u6587\u5b57\u641c\u5bfb\u65f6\u4ee3\u662f\u6b63\u786e\u7684\uff0c\u4f46\u5728\u89c6\u89c9\u641c\u5bfb\u65f6\u4ee3\u5374\u662f\u81f4\u547d\u4f24\u3002<\/p>\n\n\n\n

    \u5f53\u4f60\u5c06\u4e00\u5f20 JPEG \u538b\u7f29\u5230\u8d28\u91cf 60% \u4ee5\u4e0b\uff0c\u56fe\u7247\u4f1a\u51fa\u73b0\u8089\u773c\u53ef\u89c1\u7684\u566a\u70b9\uff08Artifacts\uff09\u3002\u5bf9\u4e8e\u4eba\u7c7b\u6765\u8bf4\u8fd9\u53ef\u80fd\u53ea\u662f\u300c\u6709\u70b9\u7cca\u300d\uff0c\u4f46\u5bf9\u4e8e\u4f9d\u8d56\u8fb9\u7f18\u68c0\u6d4b\u548c\u7279\u5f81\u63d0\u53d6\u7684 AI \u6765\u8bf4\uff0c\u8fd9\u4e9b\u566a\u70b9\u4f1a\u5e72\u6270\u8bc6\u522b\u51c6\u786e\u5ea6\u3002AI \u53ef\u80fd\u56e0\u6b64\u65e0\u6cd5\u5224\u65ad\u4f60\u7684\u4ea7\u54c1\u6709\u4ec0\u4e48\u7279\u70b9\u3002<\/p>\n\n\n\n

    \u89e3\u51b3\u65b9\u6848\uff1a\u62e5\u62b1\u6b21\u4e16\u4ee3\u683c\u5f0f\uff0c\u5728\u300c\u683c\u5f0f\u300d\u4e0a\u4f18\u5316\u3002<\/h4>\n\n\n\n
    1. \u5168\u9762\u91c7\u7528 AVIF \u6216 WebP\uff1a<\/strong> \u8fd9\u4e9b\u683c\u5f0f\u80fd\u5728\u4fdd\u7559\u6781\u9ad8\u7ec6\u8282\uff08\u5229\u4e8e AI \u8bc6\u522b\uff09\u7684\u540c\u65f6\uff0c\u6bd4\u4f20\u7edf JPEG \u51cf\u5c11 30%-50% \u7684\u6863\u6848\u5927\u5c0f\uff08\u5229\u4e8e\u8f7d\u5165\u901f\u5ea6\uff09\u3002<\/li>
    2. \u8bbe\u5b9a srcSet\uff1a<\/strong> \u9488\u5bf9\u4e0d\u540c\u8367\u5e55\u5c3a\u5bf8\u63d0\u4f9b\u4e0d\u540c\u5206\u8fa8\u7387\u7684\u56fe\u7247\uff0c\u786e\u4fdd\u624b\u673a\u7528\u6237\u770b\u5230\u7684\u662f\u6e05\u6670\u4f46\u8f7b\u91cf\u7684\u7248\u672c\uff0c\u800c\u4e0d\u662f\u6a21\u7cca\u7684\u7f29\u56fe\u3002<\/li><\/ol>\n\n\n\n

      \u8bb2\u6c42\u4e0a\u4e0b\u6587\u5173\u8054\uff1a\u56fe\u7247\u4e0d\u518d\u662f\u88c5\u9970\u54c1<\/h3>\n\n\n\n

      Google \u7684\u591a\u6a21\u6001\u6a21\u578b\u5728\u7406\u89e3\u7f51\u9875\u65f6\uff0c\u662f\u5c06\u300c\u56fe\u7247\u300d\u4e0e\u300c\u5468\u56f4\u7684\u6587\u5b57\u300d\u89c6\u4e3a\u4e00\u4e2a\u6574\u4f53\u3002\u5982\u679c\u4f60\u7684\u6587\u7ae0\u5728\u8c08\u8bba\u4f60\u7684\u4ea7\u54c1\u6709\u591a\u597d\uff0c\u4f46\u914d\u56fe\u5374\u662f\u4e00\u5f20\u6beb\u65e0\u5173\u8054\u7684\u300c\u529e\u516c\u5ba4\u5f00\u4f1a\u56fe\u300d\uff0c\u8fd9\u4f1a\u964d\u4f4e\u9875\u9762\u7684\u4e3b\u9898\u6743\u5a01\u6027\u3002AI \u8bd5\u56fe\u7406\u89e3\u56fe\u7247\u4e0e\u6587\u5b57\u4e4b\u95f4\u7684\u903b\u8f91\u5173\u7cfb\u3002<\/p>\n\n\n\n

      1. \u4f18\u5316\u7b56\u7565\uff1a\u56fe\u6587\u7d27\u5bc6\u7ed3\u5408\uff1a<\/strong> \u56fe\u7247\u5e94\u76f4\u63a5\u89e3\u91ca\u6216\u8865\u5145\u5468\u56f4\u6bb5\u843d\u7684\u5185\u5bb9\u3002<\/li><\/ol>\n\n\n\n

        \u7ed3\u6784\u5316\u8d44\u6599<\/h3>\n\n\n\n

        \u867d\u7136 AI \u80fd\u770b\u56fe\uff0c\u4f46\u4f60\u4e0d\u80fd\u4f9d\u8d56\u5b83\u81ea\u884c\u63a8\u65ad\u6240\u6709\u4fe1\u606f\u3002\u7ed3\u6784\u5316\u8d44\u6599<\/a>\uff08Schema Markup\uff09\u662f\u4f60\u4e0e\u673a\u5668\u4e4b\u95f4\u7684\u7ffb\u8bd1\u534f\u5b9a\u3002<\/p>\n\n\n\n

        \u900f\u8fc7 ImageObject\u3001Product \u6216 Recipe \u7684 Schema \u6807\u8bb0\uff0c\u4f60\u662f\u76f4\u63a5\u544a\u8bc9 Google\uff1a\u300c\u8fd9\u5f20\u56fe\u7247\u91cc\u663e\u793a\u7684\u662f\u578b\u53f7 X \u7684\u4ea7\u54c1\uff0c\u4ef7\u683c\u662f Y\uff0c\u5e93\u5b58\u72b6\u6001\u662f Z\u3002\u300d\u8fd9\u5bf9\u4e8e\u7535\u5546\u7f51\u7ad9\u5c24\u4e3a\u5173\u952e\u3002\u52a0\u4e0a Schema \u7684\u56fe\u7247\u6709\u66f4\u9ad8\u673a\u7387\u51fa\u73b0\u5728 Google \u56fe\u7247\u641c\u5bfb\u4e2d\uff0c\u663e\u793a\u4ef7\u683c\u6807\u7b7e\u6216\u300c\u6709\u73b0\u8d27\u300d\u6807\u8bb0\u5373\u80fd\u5927\u5e45\u63d0\u5347\u70b9\u51fb\u7387\uff08CTR\uff09\u3002<\/p>\n\n\n\n

        \u6863\u6848\u547d\u540d\u4e0e ALT \u7684\u73b0\u4ee3\u5316\u5199\u6cd5<\/h3>\n\n\n\n

        \u867d\u7136\u50cf\u7d20\u5206\u6790\u5f88\u91cd\u8981\uff0c\u4f46\u4f20\u7edf\u4fe1\u53f7\u4ecd\u7136\u662f\u57fa\u7840\u3002\u4e0d\u8fc7\uff0c\u5199\u6cd5\u9700\u8981\u5347\u7ea7\u3002<\/p>\n\n\n\n

        \u66ff\u4ee3\u6587\u5b57\uff08ALT Text\uff09\uff1a<\/h4>\n\n\n\n

        \u4e0d\u8981\u5199\u7ed9\u641c\u5bfb\u5f15\u64ce\u770b\uff0c\u8981\u5199\u7ed9\u300c\u770b\u4e0d\u89c1\u56fe\u7247\u7684\u4eba\u300d\u548c\u300c\u8bd5\u56fe\u7406\u89e3\u56fe\u7247\u7ec6\u8282\u7684 AI\u300d\u770b\u3002<\/p>\n\n\n\n

        1. \u65e7\u601d\u7ef4\uff1a<\/strong> alt=”\u84dd\u8272\u8dd1\u978b”<\/li>
        2. AI \u601d\u7ef4\uff1a<\/strong> alt=”\u7a7f\u7740\u300c\u67d0\u67d0\u54c1\u724c\u300d\u84dd\u8272\u8dd1\u978b\u7684\u8dd1\u8005\u5728\u6e7f\u6ed1\u7684\u8dd1\u9053\u4e0a\u51b2\u523a\uff0c\u7279\u5199\u978b\u5e95\u6293\u5730\u529b”<\/li><\/ol>\n\n\n\n

          \u8fd9\u79cd\u63cf\u8ff0\u65b9\u5f0f\u63d0\u4f9b\u4e86\u52a8\u4f5c\u3001\u573a\u666f\u548c\u5177\u4f53\u4ea7\u54c1\u578b\u53f7\uff0c\u6781\u5927\u4e30\u5bcc\u4e86 AI \u7684\u7406\u89e3\u7ef4\u5ea6\u3002<\/p>\n\n\n\n

          <\/p>\n","protected":false},"excerpt":{"rendered":"

          \u5982\u679c\u4f60\u7684 SEO \u7b56\u7565\u8fd8\u505c\u7559\u5728\u300c\u586b\u5199 ALT \u6807\u7b7e\u300d\u548c\u300c\u65e0\u635f\u538b\u7f29\u56fe\u7247\u300d\uff0c\u4f60\u6b63\u5728\u5931\u53bb\u6765\u81ea Google Lens …<\/p>\n

          2026\u56fe\u7247SEO\u6307\u5357\uff1a\u5f53 AI \u770b\u5f97\u61c2\u50cf\u7d20\uff0c ALT \u6807\u7b7e\u8fd8\u591f\u7528\u5417\uff1f<\/span> \u67e5\u770b\u5168\u6587 »<\/a><\/p>\n","protected":false},"author":1,"featured_media":6792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[407,112],"tags":[1867,1957,1958],"_links":{"self":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts\/6791"}],"collection":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/comments?post=6791"}],"version-history":[{"count":1,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts\/6791\/revisions"}],"predecessor-version":[{"id":6793,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/posts\/6791\/revisions\/6793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/media\/6792"}],"wp:attachment":[{"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/media?parent=6791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/categories?post=6791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.youfind.hk\/cn\/wp-json\/wp\/v2\/tags?post=6791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}