{"id":5778,"date":"2024-07-17T12:35:22","date_gmt":"2024-07-17T04:35:22","guid":{"rendered":"https:\/\/www.youfind.hk\/en\/?p=5778"},"modified":"2024-07-17T14:05:44","modified_gmt":"2024-07-17T06:05:44","slug":"search-brand","status":"publish","type":"post","link":"https:\/\/www.youfind.hk\/en\/blog\/search-brand.html","title":{"rendered":"Are you happy with that people see on the internet when they search for your brand?"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" width=\"1000\" height=\"563\" src=\"https:\/\/cms-site.oss-accelerate.aliyuncs.com\/youfindhk\/sites\/3\/2024\/07\/20240717043215743.jpg?x-oss-process=image\/format,webp\" alt=\"\" class=\"wp-image-5779\"\/><\/figure>\n\n\n\n<p>As China, Macau, and Hong Kong have reopened their borders, there is a strong rebound of tourists visiting Macau, which is great news for Macau\u2019s casinos and resort business community.<\/p>\n\n\n\n<p>But COVID has changed us, especially the way we buy. Modern-day consumers will always research prior to purchase and often use search terms such as &lt;Company&gt; \u597d\u5514\u597d, &lt;Company&gt;\u9152\u5e97, and &lt;Company&gt;\u5b98\u7db2. This moment of research is referred to as Zero Moment of Truth, or simply ZMOT. This critical point in the buying process is when consumers gather information about a product or service before making a decision. They look for reviews, recommendations, and detailed information that can influence their perception and choice. When potential customers type in keywords like &lt;Company&gt; \u597d\u5514\u597d, &lt;Company&gt;\u9152\u5e97, and &lt;Company&gt;\u5b98\u7db2, they are seeking honest feedback and reliable information to guide their decision-making process.<\/p>\n\n\n\n<p>ZMOT contents, mostly hosted on third-party forums, can be positive or negative. What\u2019s even scarier is that you have no control over these contents. Optimizing these contents can increase positive brand identity at this early customer buying stage and help to \u2018make a good first impression\u2019 in front of your customers.<\/p>\n\n\n\n<p>Furthermore, YouFind\u2019s China-specific digital marketing services can help you to connect with over 930 million Chinese internet users through WeChat, Weibo, TikTok, Meituan Dianping, and RED. We are a leading digital marketing consultancy with in-house expertise in ZMOT content optimization and China outreach. By ensuring that potential customers see favorable content when searching for terms like &lt;Company&gt; \u597d\u5514\u597d, &lt;Company&gt;\u9152\u5e97, and &lt;Company&gt;\u5b98\u7db2, you can significantly influence their purchasing decisions and enhance your brand&#8217;s reputation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As China, Macau, and Hong Kong have reopened their borders, there is a strong rebound of tourists visiting Macau, which is great news for Macau\u2019s casinos and resort business community. But COVID has changed us, especially the way we buy. Modern-day consumers will always research prior to purchase and often use search terms such as &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.youfind.hk\/en\/blog\/search-brand.html\"> <span class=\"screen-reader-text\">Are you happy with that people see on the internet when they search for your brand?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":5779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[114],"tags":[1218],"_links":{"self":[{"href":"https:\/\/www.youfind.hk\/en\/wp-json\/wp\/v2\/posts\/5778"}],"collection":[{"href":"https:\/\/www.youfind.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.youfind.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/en\/wp-json\/wp\/v2\/comments?post=5778"}],"version-history":[{"count":2,"href":"https:\/\/www.youfind.hk\/en\/wp-json\/wp\/v2\/posts\/5778\/revisions"}],"predecessor-version":[{"id":5781,"href":"https:\/\/www.youfind.hk\/en\/wp-json\/wp\/v2\/posts\/5778\/revisions\/5781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.youfind.hk\/en\/wp-json\/wp\/v2\/media\/5779"}],"wp:attachment":[{"href":"https:\/\/www.youfind.hk\/en\/wp-json\/wp\/v2\/media?parent=5778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.youfind.hk\/en\/wp-json\/wp\/v2\/categories?post=5778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.youfind.hk\/en\/wp-json\/wp\/v2\/tags?post=5778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}