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外貿企業品牌出海的過程中，建立海外獨立站點是必不可少的一個環節，外貿企業一方面可以通過企業站點展示產品，一方面 …

隨時瞭解我們最新的禮物、優惠和新聞: 

stdClass Object
(
    [form_name] => subscribeFrom
    [form_custom_action] => 0
    [form_action] => 
    [wait_time] => 10
    [field_spacing] => 10
    [submit_remove] => yes
    [fields] => Array
        (
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                    [field_rows] => 5
                    [field_accept] => 
                    [field_width] => 100%
                    [disabled_first] => 0
                    [select_search] => 0
                    [field_options] => 
                    [show_label] => 1
                    [field_label] => 工作電郵
                    [field_name] => email
                    [date_range] => 0
                    [date_range_text] => to
                    [date_compare_msg] => Start Date must be before End Date
                    [field_placeholder] => 
                    [field_default_value] => 
                    [agreement_pop] => 0
                    [agreement_pop_msg] => 
                    [field_required] => 1
                    [field_required_msg] => This field is required.
                    [field_class] => 
                    [field_icon] => 
                    [html] => 
                    [connections] => stdClass Object
                        (
                            [agreement_pop_msg] => 
                        )

                    [flrich1730776114581_agreement_pop_msg] => 
                    [flrich1730780146463_agreement_pop_msg] => 
                )

            [1] => stdClass Object
                (
                    [field_type] => agreement
                    [field_rows] => 5
                    [field_accept] => 
                    [field_width] => 100%
                    [disabled_first] => 0
                    [select_search] => 0
                    [field_options] => I would like to receive news
                    [show_label] => 0
                    [field_label] => 我想接收新聞
                    [field_name] => receiveNews
                    [date_range] => 0
                    [date_range_text] => to
                    [date_compare_msg] => Start Date must be before End Date
                    [field_placeholder] => 
                    [field_default_value] => 
                    [agreement_pop] => 0
                    [agreement_pop_msg] => 
                    [field_required] => 0
                    [field_required_msg] => This field is required.
                    [field_class] => 
                    [field_icon] => 
                    [html] => 
                    [connections] => stdClass Object
                        (
                            [agreement_pop_msg] => 
                        )

                    [flrich1730776149632_agreement_pop_msg] => 
                    [flrich1730776350991_agreement_pop_msg] => 
                    [flrich1730776382218_agreement_pop_msg] => 
                    [flrich1730780155958_agreement_pop_msg] => 
                )

        )

    [google_recaptcha] => yes
    [recaptcha_validate_type] => normal
    [recaptcha_theme] => light
    [overlay] => 1
    [overlay_color] => rgba(0,0,0,.6)
    [overlay_icon_show] => 1
    [overlay_icon_icon] => fas fa-sync-alt
    [overlay_icon_size] => 30
    [overlay_icon_color] => 28a745
    [overlay_icon_animation] => yf-animation-rotate
    [overlay_icon_animation_speed] => 1
    [success_message_text] => Thanks, we will contact you soon!
    [success_message_color] => 28a745
    [success_message_typography] => Array
        (
            [font_family] => Default
            [font_weight] => default
            [font_size] => Array
                (
                    [length] => 
                    [unit] => px
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            [line_height] => Array
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            [text_align] => 
            [letter_spacing] => Array
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                    [length] => 
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            [text_transform] => 
            [text_decoration] => 
            [font_style] => 
            [font_variant] => 
            [text_shadow] => Array
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                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
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    [success_message_typography_large] => Array
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            [line_height] => Array
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            [text_align] => 
            [letter_spacing] => Array
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            [text_transform] => 
            [text_decoration] => 
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                (
                    [color] => 
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        )

    [success_message_typography_medium] => Array
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            [line_height] => Array
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                )

            [text_align] => 
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            [text_transform] => 
            [text_decoration] => 
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                (
                    [color] => 
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                    [blur] => 
                )

        )

    [success_message_typography_responsive] => Array
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                (
                    [length] => 
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            [line_height] => Array
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                )

            [text_align] => 
            [letter_spacing] => Array
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            [text_transform] => 
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                (
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                    [blur] => 
                )

        )

    [error_message_color] => dc3545
    [error_message_typography] => Array
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            [font_size] => Array
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                    [unit] => px
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            [line_height] => Array
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            [text_align] => 
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            [text_transform] => 
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            [font_variant] => 
            [text_shadow] => Array
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                    [color] => 
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                    [vertical] => 
                    [blur] => 
                )

        )

    [error_message_typography_large] => Array
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            [font_size] => Array
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                    [unit] => px
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            [line_height] => Array
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                    [length] => 
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            [text_align] => 
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                    [length] => 
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            [text_transform] => 
            [text_decoration] => 
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    [error_message_typography_medium] => Array
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            [line_height] => Array
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            [text_transform] => 
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                    [color] => 
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                )

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    [error_message_typography_responsive] => Array
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                    [unit] => px
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            [line_height] => Array
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                    [length] => 
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            [text_align] => 
            [letter_spacing] => Array
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            [text_transform] => 
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            [font_variant] => 
            [text_shadow] => Array
                (
                    [color] => 
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                    [blur] => 
                )

        )

    [required_msg_color] => dc3545
    [required_msg_typography] => Array
        (
            [font_family] => Default
            [font_weight] => default
            [font_size] => Array
                (
                    [length] => 
                    [unit] => px
                )

            [line_height] => Array
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                    [unit] => 
                )

            [text_align] => 
            [letter_spacing] => Array
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                    [length] => 
                    [unit] => px
                )

            [text_transform] => 
            [text_decoration] => 
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            [font_variant] => 
            [text_shadow] => Array
                (
                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
                )

        )

    [required_msg_typography_large] => Array
        (
            [font_size] => Array
                (
                    [length] => 
                    [unit] => px
                )

            [line_height] => Array
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                    [length] => 
                    [unit] => 
                )

            [text_align] => 
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                    [length] => 
                    [unit] => px
                )

            [text_transform] => 
            [text_decoration] => 
            [font_style] => 
            [font_variant] => 
            [text_shadow] => Array
                (
                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
                )

        )

    [required_msg_typography_medium] => Array
        (
            [font_size] => Array
                (
                    [length] => 
                    [unit] => px
                )

            [line_height] => Array
                (
                    [length] => 
                    [unit] => 
                )

            [text_align] => 
            [letter_spacing] => Array
                (
                    [length] => 
                    [unit] => px
                )

            [text_transform] => 
            [text_decoration] => 
            [font_style] => 
            [font_variant] => 
            [text_shadow] => Array
                (
                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
                )

        )

    [required_msg_typography_responsive] => Array
        (
            [font_size] => Array
                (
                    [length] => 
                    [unit] => px
                )

            [line_height] => Array
                (
                    [length] => 
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                )

            [text_align] => 
            [letter_spacing] => Array
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                    [length] => 
                    [unit] => px
                )

            [text_transform] => 
            [text_decoration] => 
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            [font_variant] => 
            [text_shadow] => Array
                (
                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
                )

        )

    [btn_text] => Sign up
    [btn_icon] => 
    [btn_icon_position] => before
    [btn_icon_animation] => disable
    [btn_width] => full
    [btn_align] => left
    [btn_align_large] => 
    [btn_align_medium] => 
    [btn_align_responsive] => 
    [btn_text_color] => 
    [btn_text_hover_color] => 
    [btn_typography] => Array
        (
            [font_family] => Default
            [font_weight] => default
            [font_size] => Array
                (
                    [length] => 
                    [unit] => px
                )

            [line_height] => Array
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                )

            [text_align] => 
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                    [unit] => px
                )

            [text_transform] => 
            [text_decoration] => 
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            [font_variant] => 
            [text_shadow] => Array
                (
                    [color] => 
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                    [vertical] => 
                    [blur] => 
                )

        )

    [btn_typography_large] => Array
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            [font_size] => Array
                (
                    [length] => 
                    [unit] => px
                )

            [line_height] => Array
                (
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                    [unit] => 
                )

            [text_align] => 
            [letter_spacing] => Array
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                    [unit] => px
                )

            [text_transform] => 
            [text_decoration] => 
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            [font_variant] => 
            [text_shadow] => Array
                (
                    [color] => 
                    [horizontal] => 
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                    [blur] => 
                )

        )

    [btn_typography_medium] => Array
        (
            [font_size] => Array
                (
                    [length] => 
                    [unit] => px
                )

            [line_height] => Array
                (
                    [length] => 
                    [unit] => 
                )

            [text_align] => 
            [letter_spacing] => Array
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                )

            [text_transform] => 
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            [font_style] => 
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                (
                    [color] => 
                    [horizontal] => 
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                    [blur] => 
                )

        )

    [btn_typography_responsive] => Array
        (
            [font_size] => Array
                (
                    [length] => 
                    [unit] => px
                )

            [line_height] => Array
                (
                    [length] => 
                    [unit] => 
                )

            [text_align] => 
            [letter_spacing] => Array
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                )

            [text_transform] => 
            [text_decoration] => 
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                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
                )

        )

    [btn_style] => flat
    [btn_bg_color] => 
    [btn_bg_hover_color] => 
    [btn_button_transition] => disable
    [btn_bg_gradient] => Array
        (
            [type] => linear
            [angle] => 90
            [position] => center center
            [colors] => Array
                (
                    [0] => 
                    [1] => 
                )

            [stops] => Array
                (
                    [0] => 0
                    [1] => 100
                )

        )

    [btn_bg_gradient_hover] => Array
        (
            [type] => linear
            [angle] => 90
            [position] => center center
            [colors] => Array
                (
                    [0] => 
                    [1] => 
                )

            [stops] => Array
                (
                    [0] => 0
                    [1] => 100
                )

        )

    [btn_border] => Array
        (
            [style] => none
            [color] => 
            [width] => Array
                (
                    [top] => 
                    [right] => 
                    [bottom] => 
                    [left] => 
                )

            [radius] => Array
                (
                    [top_left] => 8
                    [top_right] => 8
                    [bottom_left] => 8
                    [bottom_right] => 8
                )

            [shadow] => Array
                (
                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
                    [spread] => 
                )

        )

    [btn_border_large] => Array
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            [style] => 
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                    [top] => 
                    [right] => 
                    [bottom] => 
                    [left] => 
                )

            [radius] => Array
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                    [top_left] => 
                    [top_right] => 
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                    [bottom_right] => 
                )

            [shadow] => Array
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                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
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                )

        )

    [btn_border_medium] => Array
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            [color] => 
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                    [top] => 
                    [right] => 
                    [bottom] => 
                    [left] => 
                )

            [radius] => Array
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                    [top_left] => 
                    [top_right] => 
                    [bottom_left] => 
                    [bottom_right] => 
                )

            [shadow] => Array
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                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
                    [spread] => 
                )

        )

    [btn_border_responsive] => Array
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            [style] => 
            [color] => 
            [width] => Array
                (
                    [top] => 
                    [right] => 
                    [bottom] => 
                    [left] => 
                )

            [radius] => Array
                (
                    [top_left] => 
                    [top_right] => 
                    [bottom_left] => 
                    [bottom_right] => 
                )

            [shadow] => Array
                (
                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
                    [spread] => 
                )

        )

    [btn_border_hover_color] => 
    [labels_position] => top
    [label_width] => 100
    [label_margin_bottom] => 5
    [label_color] => 
    [label_typography] => Array
        (
            [font_family] => Default
            [font_weight] => 400
            [font_size] => Array
                (
                    [length] => 18
                    [unit] => px
                )

            [line_height] => Array
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                )

            [text_align] => 
            [letter_spacing] => Array
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                )

            [text_transform] => 
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            [font_variant] => 
            [text_shadow] => Array
                (
                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
                )

        )

    [label_typography_large] => Array
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            [font_size] => Array
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                    [unit] => px
                )

            [line_height] => Array
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                )

            [text_align] => 
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                )

            [text_transform] => 
            [text_decoration] => 
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            [text_shadow] => Array
                (
                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
                )

        )

    [label_typography_medium] => Array
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                    [unit] => px
                )

            [line_height] => Array
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            [text_align] => 
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                )

            [text_transform] => 
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            [font_variant] => 
            [text_shadow] => Array
                (
                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
                )

        )

    [label_typography_responsive] => Array
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            [line_height] => Array
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                )

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            [text_transform] => 
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            [text_shadow] => Array
                (
                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
                )

        )

    [input_text_color] => 
    [input_icon_color] => 
    [input_bg_color] => rgba(255,0,0,0)
    [input_bg_color_error] => 
    [input_typography] => Array
        (
            [font_family] => Default
            [font_weight] => default
            [font_size] => Array
                (
                    [length] => 
                    [unit] => px
                )

            [line_height] => Array
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                    [unit] => 
                )

            [text_align] => 
            [letter_spacing] => Array
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                    [unit] => px
                )

            [text_transform] => 
            [text_decoration] => 
            [font_style] => 
            [font_variant] => 
            [text_shadow] => Array
                (
                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
                )

        )

    [input_typography_large] => Array
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                (
                    [length] => 
                    [unit] => px
                )

            [line_height] => Array
                (
                    [length] => 
                    [unit] => 
                )

            [text_align] => 
            [letter_spacing] => Array
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                    [unit] => px
                )

            [text_transform] => 
            [text_decoration] => 
            [font_style] => 
            [font_variant] => 
            [text_shadow] => Array
                (
                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
                )

        )

    [input_typography_medium] => Array
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                )

            [line_height] => Array
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                )

            [text_align] => 
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                )

            [text_transform] => 
            [text_decoration] => 
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            [font_variant] => 
            [text_shadow] => Array
                (
                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
                )

        )

    [input_typography_responsive] => Array
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                )

            [line_height] => Array
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            [text_align] => 
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            [text_transform] => 
            [text_decoration] => 
            [font_style] => 
            [font_variant] => 
            [text_shadow] => Array
                (
                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
                )

        )

    [input_border] => Array
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                (
                    [top] => 
                    [right] => 
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                    [left] => 
                )

            [radius] => Array
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                    [top_left] => 5
                    [top_right] => 5
                    [bottom_left] => 5
                    [bottom_right] => 5
                )

            [shadow] => Array
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                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
                    [spread] => 
                )

        )

    [input_border_large] => Array
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            [color] => 
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                (
                    [top] => 
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                    [bottom] => 
                    [left] => 
                )

            [radius] => Array
                (
                    [top_left] => 
                    [top_right] => 
                    [bottom_left] => 
                    [bottom_right] => 
                )

            [shadow] => Array
                (
                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
                    [spread] => 
                )

        )

    [input_border_medium] => Array
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            [style] => 
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                (
                    [top] => 
                    [right] => 
                    [bottom] => 
                    [left] => 
                )

            [radius] => Array
                (
                    [top_left] => 
                    [top_right] => 
                    [bottom_left] => 
                    [bottom_right] => 
                )

            [shadow] => Array
                (
                    [color] => 
                    [horizontal] => 
                    [vertical] => 
                    [blur] => 
                    [spread] => 
                )

        )

    [input_border_responsive] => Array
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            [style] => 
            [color] => 
            [width] => Array
                (
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                (
                    [length] => 
                    [unit] => px
                )

            [text_transform] => 
            [text_decoration] => 
            [font_style] => 
            [font_variant] => 
            [text_shadow] => Array
                (
                    [color] => 
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                )

        )

    [file_border] => Array
        (
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            [shadow] => Array
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        )

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外貿企業品牌出海 建立獨立站點的6大要點

外貿企業品牌出海 建立獨立站點的6大要點

外貿企業品牌出海的過程中，建立海外獨立站點是必不可少的一個環節，外貿企業一方面可以通過企業站點展示產品，一方面還可接受客戶詢盤，所以越來越多的外貿企業意識到了建立企業獨立站點的重要性，打造一個優秀的外貿企業站點，可以招攬更多的客戶，讓更多的客戶找到你的產品。

外貿企業品牌出海-建立獨立站點的6大要點

如何打造一個完美的外貿企業站點？在我們多年的網絡推廣經驗看來，一個優秀完美的外貿企業站點，外貌和實力是並存的，從設計方面到內容布局，不僅能夠吸引流量、展示企業文化以及優質的產品，還能讓人賞心悅目，所以今天優易化的運營專家Barry就來給大家分享一下，如何打造優秀的企業站點？幫助大家更快捷地構建優質獨立站，少走彎路。

（優易化運營專家Barry）

確定網站核心內容 你最想展示給客戶的是什么

整站圍繞這個核心點，去進行設計以及填充相關內容和產品信息，比如首先我們應當明確網站性質是電商網站還是品牌展示類型的網站，不同類型的網站有著不同的設計結構，只有明確建站的核心目標才能便於下一步優化。

外貿企業網站設計風格很重要

針對不用國家的客戶，可以設計出不同的風格，從字體樣式，設計方案，色調，排版設計上合乎國外客戶的審美習慣，是促成訂單產生的第一步。

內容清晰 創意文案

優質的內容 簡明扼要的介紹業務以及產品，讓客戶快速的定位想要的信息是很有必要的。如果有出色的創意文案加以點綴，將達到錦上添花的效果，真實的軟文案例可以很好的刺激客戶，引起客戶產生共鳴，進而做到效益轉化。

網站頁面整潔 突出展示核心產品

頁面整潔，凸出核心產品展示位置，提升詢盤量，因為客戶停留的時間通常不會很久，所以我們要讓客戶在最短的時間內，找到自己想要的信息，達到詢盤的目的。

全方位跟蹤網站訪客軌跡提升轉化率

如每500個IP都沒外貿詢盤的話，那就要檢查反思，是否是設計出了問題，還是內容以及產品導向有問題，在此，我們可以借助許多網站插件，例如：Google Analytics 或者相關的統計工具，來進行訪客瀏覽軌跡分析，找出問題所在。

合乎SEO優化規范網站

最後一步也是最重要的一步，外貿品牌建站固然是重中之重，有了企業網站之後，我們還需要將企業網站推廣出去，這其中就涉及到了外貿網站推廣的一些知識點及內容比如網站的SEO優化設置，站內優化等等！在後期幫助網站進行推廣時，才能節省時間精力，提高工作效率。

SEO優化

企業品牌出海獨立站點是關鍵

看到這裏，是否有對你的獨立站構造帶來幫助呢？當然，品牌出海的過程中，只有一個展示的獨立站平台是不夠的，我們還需要有其他優質的推廣渠道，歡迎聯系我們為你量身定制品牌出海方案！

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