SEO» Hong Kong businesses»Hong Kong businesses are optimistic about the future, according to Hong Kong Brand Development Council’s latest survey
»

Hong Kong businesses are optimistic about the future, according to Hong Kong Brand Development Council’s latest survey

In June, the Hong Kong Brand Development Council (the BDC) conducted a survey under the banner of “Hong Kong Brands: The Road to Relaunch”, aiming to understand the measures taken by Hong Kong businesses to stay afloat during the COVID-19 pandemic. 

The survey revealed that 83% of responding companies reported a drop in business turnover from 30 to 50%. The business environment is tough and still with a lot uncertainty.

Whilst business is tough for most, 80% of respondents held a positive or neutral attitude toward business outlook in the coming year, and these businesses recognise digital transformation as the key to future operations and growth. Digital transformation is now seen as a strategic priority and is adopted by 90% of respondents. Digitalisation of sales and marketing is of utmost importance, many businesses are adopting initiatives such as developing online shopping capability (60% of respondents), launching digital marketing (58.2%), implementing offline and online integration (46.4%) and introducing e-payment systems (40.9%), etc.

HongKongbusinessesareoptimisticaboutthefuture,accordingtoHongKongBrandDevelopmentCouncil’slatestsurvey

HKTVmall is a great example of achieving business growth through digitalisation. Since the beginning of Covid-19 outbreak, the company’s growth has been soaring. After many years of making a loss, the company reported a profit $109 million in the first half of 2020. According to CEO Ricky Wong, HKTVmall plans to expand its presence beyond Hong Kong and into overseas markets.

Most businesses will emerge with the ongoing trend of digitalisation, resulting in fierce competition. If you want to gain the upper hand advantage, click the link below to find out how your brand is performing against industry benchmarks and how our tailor-made digital transformation proposal can help to bring your business to the next level!

 

#Hong Kong businesses

相似文章

How to manage brand reputation online effectively

In the previous article, we discussed the importance of Social Media Monitoring. Let s continue with...

Boost your Marketing ROI with our Free Customer Journey Audit

Since the pandemic, many customers have switched to online shopping. Are your digital marketing stra...

How to Deal With Public Relations Disaster?

Due to the increasing incidents of Public Relations (pronounce Gong Guan in Chinese) Disaster by...

Merry Christmas! YouFind Early Bird Discount Offer

Merry Christmas and we wish you all the best this coming holiday! This might be the busiest time of ...

公司團體活動

【YouFind Recap | 「FB or IG?」免費講座】

多謝大家嘅支持!再一次嘅座無虛席,證明除咗search之外,Social media亦係另一個商家必爭之地。相信大家聽完我哋嘅案例分享,都會更了解FB同IG各自嘅特點,而對於品牌選擇FB定IG平台亦會有更深入嘅想法。唔想錯過我哋更多精彩嘅seminar?記得Like實我哋FB,緊貼Digital市場...

【YouFind 日常 | #YouFinders 的快樂聖誕】

【YouFind 日常 | #YouFinders 的快樂聖誕】#MerryChristmas! 話咁快又一年,憑住大家嘅努力,搬office後嘅第二個聖誕party已經人強馬壯、迫爆You Cafe,睇嚟好快又要搵新office啦??!交換完聖誕禮物、品嚐過聖誕到會、大玩Group game,當然...

【YouFind 日常 | YouFind Team Building X Annual Dinner 2019】

快樂不知時日過,話咁快又一年啦!上星期五又舉行咗 #YouFinders 嘅年度盛事 — YouFind Team Building X Annual Dinner 2019!隨住公司嘅「昇華」,各部門之間都需要更多溝通同接觸嘅機會,於是老闆今年再次邀請咗專業導師團隊精心設計Team Buildin...

【YouFind Recap | Like 定 嬲嬲?利用大數據分析,令品牌轉危為機!】

多謝大家踴躍支持!今次YouFind x SocialMind嘅免費講座吸引到好多PR同企業傳訊嘅業內人士出席,相信大家都更了解Social Listening(社媒聆聽)嘅重要性,幫品牌防範公關災難於未然,更精準同有策略去配合推廣。再次感謝出席參與嘅每一位,希望大家活用Listening、Refl...