Stay updated with our latest gifts, offers and news:

13336

You are all set, thank you.

Hong Kong businesses are optimistic about the future, according to Hong Kong Brand Development Council’s latest survey

Hong Kong businesses are optimistic about the future, according to Hong Kong Brand Development Council’s latest survey

In June, the Hong Kong Brand Development Council (the BDC) conducted a survey under the banner of “Hong Kong Brands: The Road to Relaunch”, aiming to understand the measures taken by Hong Kong businesses to stay afloat during the COVID-19 pandemic. 

The survey revealed that 83% of responding companies reported a drop in business turnover from 30 to 50%. The business environment is tough and still with a lot uncertainty.

Whilst business is tough for most, 80% of respondents held a positive or neutral attitude toward business outlook in the coming year, and these businesses recognise digital transformation as the key to future operations and growth. Digital transformation is now seen as a strategic priority and is adopted by 90% of respondents. Digitalisation of sales and marketing is of utmost importance, many businesses are adopting initiatives such as developing online shopping capability (60% of respondents), launching digital marketing (58.2%), implementing offline and online integration (46.4%) and introducing e-payment systems (40.9%), etc.

HKTVmall is a great example of achieving business growth through digitalisation. Since the beginning of Covid-19 outbreak, the company’s growth has been soaring. After many years of making a loss, the company reported a profit $109 million in the first half of 2020. According to CEO Ricky Wong, HKTVmall plans to expand its presence beyond Hong Kong and into overseas markets.

Most businesses will emerge with the ongoing trend of digitalisation, resulting in fierce competition. If you want to gain the upper hand advantage, click the link below to find out how your brand is performing against industry benchmarks and how our tailor-made digital transformation proposal can help to bring your business to the next level!

 

Hot Post

Search and Social Media marketing makes a powerful couple

If you are thinking about expanding your brand exposure, you’ve probably heard about SEO (Search Engine Optimization), SEM (Search Engine…

Read More...

The success or failure of today’s game promotion is not only its playability, but also content marketing

Earlier, a mobile game “Traveling Frog” was very popular in China, Taiwan and other places, and Hong Kong has also...

Read More...

Google SEO has a knack for making the number one version out of reach

Search Engine Optimization (SEO) includes both on-page and off-page optimization, which is optimized to make a website conform to the...

Read More...

Lastest Post

website and seo services Summary for 2024

In this digital age, a company’s online presence has become the core battlefield for brand presentation and product promotion. As…

Read More...

[Google’s Latest Update] August 2024 Google Core Algorithm Update

In the world of website management, traffic fluctuations are a common phenomenon. However, recently, many website owners may have noticed…

Read More...

Stop doing Social Media Marketing Wrong in 2024

Today, social media has become an indispensable tool for businesses of all sizes. But many businesses are making mistakes on…

Read More...

China is further opening up to Global Investors with the launch of 「互換通」, are you ready?

Swap Connect 「互換通」 has recently been launched, further enhancing the connectivity between Hong Kong and mainland financial markets alongside other…

Read More...

Content Marketing Comprehensive Analysis: Crafting Winning Content Marketing Strategy in Digital Marketing

In-depth Dissection of Content Marketing Strategy, Content SEO Strategy, and Keys to Standing Out in the Digital Era In the…

Read More...

Related Post

Key points of Baidu seo in Hong Kong

As a top Internet company, Baidu has captured more than 80% of the market share in mainland China and is...

Read More...

The next wave of web analytics – Marketing Analytics – Customer Intelligence

Web analytics has reshaped how marketing professionals thought about the role of data in decision making. The next major wave...

Read More...

How to distinguish between “Internet celebrity” and “tuba”?

In just one night, “The Power of the Wilderness” has evolved from a response to reporters to a hot talk...

Read More...

Mastering the Techniques of Website SEO Optimization: Strategies and Best Practices from YouFind

In the digital age, the visibility and success of a business are inextricably linked to its online presence. At the…

Read More...
privacy

We use cookies on this website to provide a better user experience. By continuing to browse the website, you are giving your consent to receive cookies on this site. For more details please read our Privacy Policy