Hong Kong businesses are optimistic about the future, according to Hong Kong Brand Development Council’s latest survey – You Find Ltd.

In June, the Hong Kong Brand Development Council (the BDC) conducted a survey under the banner of “Hong Kong Brands: The Road to Relaunch”, aiming to understand the measures taken by Hong Kong businesses to stay afloat during the COVID-19 pandemic.  The survey revealed that 83% of responding companies reported a drop in business turnover …

Stay updated with our latest gifts, offers and news:

13336

Hong Kong businesses are optimistic about the future, according to Hong Kong Brand Development Council’s latest survey

Hong Kong businesses are optimistic about the future, according to Hong Kong Brand Development Council’s latest survey

In June, the Hong Kong Brand Development Council (the BDC) conducted a survey under the banner of “Hong Kong Brands: The Road to Relaunch”, aiming to understand the measures taken by Hong Kong businesses to stay afloat during the COVID-19 pandemic. 

The survey revealed that 83% of responding companies reported a drop in business turnover from 30 to 50%. The business environment is tough and still with a lot uncertainty.

Whilst business is tough for most, 80% of respondents held a positive or neutral attitude toward business outlook in the coming year, and these businesses recognise digital transformation as the key to future operations and growth. Digital transformation is now seen as a strategic priority and is adopted by 90% of respondents. Digitalisation of sales and marketing is of utmost importance, many businesses are adopting initiatives such as developing online shopping capability (60% of respondents), launching digital marketing (58.2%), implementing offline and online integration (46.4%) and introducing e-payment systems (40.9%), etc.

HKTVmall is a great example of achieving business growth through digitalisation. Since the beginning of Covid-19 outbreak, the company’s growth has been soaring. After many years of making a loss, the company reported a profit $109 million in the first half of 2020. According to CEO Ricky Wong, HKTVmall plans to expand its presence beyond Hong Kong and into overseas markets.

Most businesses will emerge with the ongoing trend of digitalisation, resulting in fierce competition. If you want to gain the upper hand advantage, click the link below to find out how your brand is performing against industry benchmarks and how our tailor-made digital transformation proposal can help to bring your business to the next level!

 

Hot Post

In addition to advertising, what other strategies are there to get consumers to discover your brand?

To this day, many companies still rely heavily on online advertising to attract new customers. But Google’s research found that...

Read More...

Foreign Trade Website Promotion: Empowering Enterprises to Expand into International Markets

The Importance of Foreign Trade Websites In the digital age, foreign trade enterprises must attach importance to online marketing if…

Read More...

How to use video marketing to promote your casino

As a casino marketer, your goal is to attract visitors who want to have a good time and win some…

Read More...

Lastest Post

20250307130121898

AI Doubles SEO Efficiency? 5 Practical Application Methods! Early Industry Insights

Artificial Intelligence (AI) is rapidly advancing and permeating various industries, and the field of SEO (Search Engine Optimization) is no…

Read More...
20250122141604483

SEO-Driven Lead Nurturing and Lead Finding: A Complete Strategy and Tool Guide for Improving Potential Customer Conversion Rates

In today’s highly competitive digital marketing environment, attracting potential customers is just the first step; the real challenge lies in…

Read More...

TikTok Banned, Xiaohongshu Unexpectedly Rises: A Battle for Digital Sovereignty and an Opportunity for Cultural Export

When the U.S. government wielded the “national security” baton, attempting to erase TikTok from its app stores, a battle over…

Read More...

2025 AI Tool Recommendations: 20+ Efficient Tools to Easily Handle Image Generation, Content Creation, and Data Analysis!

In today’s digital age, AI tools have become essential assistants for improving work efficiency and creativity. Whether it’s image generation,…

Read More...

[Education New Year Special] 100+ New Year Blessings for 2025 Snake Year: The Complete Guide

During the off-season in the education industry, websites can increase user interest and engagement through various methods beyond updating common…

Read More...

Related Post

How to get organic traffic on website? 15 Effective Tips for Growing Your Website’s Organic Traffic in 2025

What is Website Organic Traffic? Organic traffic refers to visitors who come to your website through natural search results after…

Read More...

What is the potential value of big weather data?

IBM has recently made big purchases of weather companies, including Weather.com, an underground weather news website and its vast weather...

Read More...

Analysis of various occupations in the IT industry

1. Programmer This is one of the most basic professions in the IT industry, and the main responsibility is to...

Read More...

What are the benefits of web analytics for businesses?

The data collected includes almost all of the data collected from website traffic reports, email response rates, direct mail campaign...

Read More...
privacy

We use cookies on this website to provide a better user experience. By continuing to browse the website, you are giving your consent to receive cookies on this site. For more details please read our Privacy Policy