The main factors that affect the SEO of a website
Many people think that the selling point of SEO is ranking, and there is nothing wrong with that, but they pay too much attention to the results and ignore the process. From a literal point of view, everyone can understand that Search Engine Optimization emphasizes optimization, but optimization is not a one-step success, but a gradual meeting of Google’s various requirements. So, do you meet all of Google’s requirements to be ranked first? The answer is no! Even some of Google’s web pages are not 100% optimized, let alone other websites. There are too many factors that affect the SEO of the website, such as concise and accurate code, clear architecture, PC and mobile response, server settings, reasonable internal link building, website access speed, keyword layout, language settings, canonical settings, security certificates, sufficient social media exposure, high-quality external links, content marketing, and a fixed update frequency on the website. Content originality, user experience, visitor behavior, and more all affect Google’s ratings.
What is SEO?
SEO (Search Engine Optimization) is a comprehensive score made by search engines for the optimization of various indicators of the website, this score is calculated in real time, which will affect the natural ranking results, so the search ranking of the website will fluctuate at any time. Getting a good ranking doesn’t mean you can do it once and for all. SEO is like a race with no end in sight, and Google is your judge against countless competitors. You may be behind in the first half, but as long as you keep running according to the rules of the game, you definitely have a chance to catch up in the second half. In addition to technique, this game is also about explosiveness and endurance.
There are a lot of explanations of SEO on the Internet, and there is no need to say much here, this article is just to deepen your understanding of SEO with simple and easy-to-understand examples.
After more than a decade of transformation, Google is getting better and better, and those days of deceiving Google are over. If you want to do a good job in the SEO of your website, please follow Google’s optimization guidelines to improve your website. As experts in teaching SEO, we shouldn’t leave Google’s optimization guidelines to our clients. How each of Google’s rating factors is implemented is what we are all about.
Search Engine Optimization (SEO) includes both on-page and off-page optimization, which is optimized to make a website conform to the rules of search engines, so as to be recognized and rank naturally. Both of these optimizations are the focus of SEO.
Now that there is so much social media, do you still need to do website SEO?
Mobile users should be aware that the search terms they used in apps will appear in your favorite social media apps from time to time. This is actually a recommendation from the media based on your search history, and even if you don’t pay attention to those search terms, the system will continue to recommend them for a period of time. In this social media marketing model, customers are passive and the quality of website traffic is not very good. But SEO is the opposite, it attracts customers to come to the door. What you want to do is rank your products and brands so that customers can search for a full picture of the product details and even customer reviews. Such website visitors are of high quality. Whether you are doing B2B or B2C, SEO is the best way to promote.
PPC is pay-per-click advertising, and it pays off in the short term. It’s like a faucet, as soon as it’s turned on, the flow is endless, but as soon as the faucet is turned off, the water source stops immediately. If you don’t have a certain strength, it will be difficult to withstand high bids, and sometimes you will suffer losses due to malicious clicks, and the traffic will be relatively simple.
SEO is not as immediate as PPC, and it may take a long time to invest in the upfront. However, as long as you improve your rankings, you can maintain your organic rankings for a long time as long as you do SEO updates and maintenance, as well as keep an eye on Google’s latest changes. In addition to increasing brand revenue, SEO can also gain the trust of Google. In the long run, SEO costs less than PPC. If you have a sufficient budget, you can also do PPC and SEO at the same time, use PPC as an aid to drive website traffic in the early stage, and then slowly reduce PPC expenses after SEO improves the ranking of the website.
Comparison of website traffic sources
What is the SEO process like?
一、. Set KPIs
1. Have a basic understanding of the website as a whole.
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查詢內容 |
項目清單 |
原因或作用 |
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網站 |
網站表現值 |
SEO工具查詢各項值，如DR值,UR值，關鍵詞排名數量，流量來源，外鏈數量等 |
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網站響應式 |
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網站架構清晰 |
搜索引擎是否能讀得懂層次結構和邏輯關係 |
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域名年齡 |
域名超過一年以上的比新域名更適合做Google seo |
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域名現有權重 |
可以用來衡量網站權重和推廣難度 |
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取決了網站現有架構的大小。傾向大而有質量的網站 |
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網站原創度若不夠可能會被認為抄襲而降低權重 |
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競爭對手網站表現 |
了解競爭對手網站類型、做了哪些優化、與競爭對手的差距有哪些 |
2. Know the budget. The budget determines the intensity of on-site optimization and the corresponding cost of the number of keywords to promote.
3. Evaluate what SEO words can be done within the budget according to the above authority of your own website, and set reasonable KPIs.
2. Specific analysis of the website
1. Use Google Search Console to view the performance report of the website, such as the number of impressions and clicks on traffic keywords, the effective indexed pages of the website, error pages, external links of the website, and the applicability of mobile devices.
Google Search Console admin
2. Check the current status of the website as follows:
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查詢內容 |
項目清單 |
原因或作用 |
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網站爬取路徑 |
搜索引擎在站內爬行是否暢通無阻，是否能爬取所有頁面 （注意：頁面重定向和死鏈處理、url結構保持在3級或以內為妥） |
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internal link |
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sitemap.xml |
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robots.txt |
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訪問速度 |
image size |
網站開啟速度越快，越能提升用戶體驗和Google爬取速度 若速度太慢，Google爬取有困難，便會直接離開 |
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Javascript |
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CSS |
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原創內容 |
301 Redirect |
若無法避免重複的內容(duplicate content)，便告訴搜尋引擎你想要展現哪個版本的URL |
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必要元素 |
Title |
網站必不可少的SEO元素 |
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Description |
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H1 Tag |
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Keywords 分佈 |
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Image Alt Tag |
能讓搜索引擎清楚這是一張關於什麽的圖片 |
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Hreflang Tag |
讓搜索引擎知道對應不同國家的語言版本 |
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Breadcrumb |
向Google申明網站的層次結構 |
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伺服器 |
Server Location |
Google會針對客戶所在地推薦當地網站，所以服務器所在地需要與客戶所在地一致 |
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幫助你與顧客建立信任 |
2. After the inspection report comes out, you should set the optimization project and evaluate the impact of the optimization project on SEO that cannot be done. You don’t have to do all the content optimization before you do SEO, and optimization isn’t a one-step process. Some optimizations are necessary based on performance during the promotion process.
3. Choose keywords
1. Identify key keywords based on the existing products on your website.
2. Use Google Adwords recommendations to get the extension of the key word.
Google ads keyword search volume query
3. Use tools to look up keywords made by competitors, available tools are Semrush, Ahrefs, and SimilarWeb.
SEM Rush Competitor Comparison
4. Search engine drop-down menu to expand keywords
Google search pull down list
5. Keywords that others are searching for
Google search Pople also ask
6. Relevant search keywords
Google search related searches
4. The number of keywords depends on whether the pages of the existing website are sufficient, and whether there are corresponding pages, it is generally recommended to have 1-3 keywords per page. Be careful before choosing keywords, don’t pick a bunch of keywords for your product and then find that your website doesn’t have enough pages.
Fourth, website optimization
Optimizing the website and selecting keywords can be carried out simultaneously, because keywords can be implanted in the optimization process, which is convenient to speed up the progress of on-site optimization. After optimization, remember to use SEO tools to check whether it meets the promotion criteria. Not all website optimization projects are done by SEO companies independently, if you want to achieve good SEO results, you also need to cooperate with SEO companies to do a good job of updating the content of your website.
Backlinks are external links. Literally, it means linking in from an outside website, that is, a cross-domain link. It’s like if a country wants to enter the international market, it must first build multiple international routes. The more routes, the more diversified market bridges can be built. When doing backlinks, avoid pornography, gambling links, and spam links. When a backlink page is indexed by Google, it is equivalent to successfully opening a path and adding an effective backlink. However, high-quality backlinks are not something that can be explained in a few words, if you want to know more, please continue to pay attention to the SEO academic area, and some SEO courses will be shared in the future.
AttentionOther topics in the SEO industry:
How to use Google SEO optimization for enterprise websites to develop overseas markets
How to do a good job in content optimization in the process of Google SEO optimization and promotion
Google SEO optimization off-site drainage strategy to bring more traffic to your foreign trade site
Google SEO Ranking Optimization Guide: It’s hard to think about 3 points of ranking
Google will no longer include PC websites that are not mobile-friendly
Great collection of SEO tools:
Keyword Tool :
Semrush:https://www.semrush.com/
Ahrefs: https://ahrefs.com/
Google Adwords: https://ads.google.com/
Website architecture and code detection
Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/
Google Responsive Detection Tool:
https://search.google.com/test/mobile-friendly?utm_source=mft&utm_medium=redirect&utm_campaign=mft-redirect
Google Update：https://developers.google.com/search/blog/
Google Search Console: https://search.google.com/search-console/about
Google Analytics: https://analytics.google.com/
Google Tag Manager: https://tagmanager.google.com/
Google YouTube:
https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA/?sub_confirmation=1
Google Structured Testing Tool：https://search.google.com/structured-data/testing-tool/u/0/?hl=zh-TW
Website access speed toolSpeed Insight：
https://developers.google.com/speed/pagespeed/insights/?hl=zh-TW
Image Editing Tools :
https://www.fotojet.com/tw/apps/?entry=edit
Remove Background Map Tool:https://www.remove.bg/
Go to Video Background Tool:：https://www.unscreen.com/?ref=removebgupload
Google Update：https://developers.google.com/search/blog
Google Beginner’s Guide： http://static.googleusercontent.com/media/www.google.cn/zh-CN/cn/intl/zh-TW/webmasters/docs/search-engine-optimization-starter-guide-zh-tw.pdf
