Understanding ZMOT: The Zero Moment of Truth in Consumer Decision Making
ZMOT, or Zero Moment of Truth, is a term coined by Google to describe the crucial moment when a consumer researches a product or service online before making a purchase decision. This moment occurs before the traditional First Moment of Truth (FMOT), which is when a consumer encounters a product in-store. In the digital age, consumers have access to a wealth of information at their fingertips, and they often turn to search engines, social media, and review sites to gather information and make informed decisions. As a result, businesses must optimize their online presence to ensure they appear in these…
How do I create original content?
There are countless pseudo-original article tools on the Internet, and these tools are undoubtedly used to replace the words that can be replaced in an article by using the principle of synonym substitution to generate a pseudo-original article, which is a trick to create content, which can greatly save the labor cost required for original content creation, and it is often used for website updates. But the source of pseudo-original content is not the original subject matter after all, it is like a TV series that has been remade, and it is difficult to surpass the classic impression left by…
What are the channels for foreign trade website promotion?
lthough the epidemic situation in many countries has been controlled to a certain extent, the current foreign trade market is not optimistic, many foreign trade enterprises to develop overseas customers The main channel is still foreign trade website promotion, but many foreign trade enterprises do not know how to do foreign trade website promotion? One of the main channels for foreign trade website promotion – SEO Search Engine Optimization (SEO), as one of the main extrapolation channels, is also one of the most cost-effective customer acquisition channels, and is a common extrapolation channel used by many foreign trade companies! Through…
How do foreign trade enterprises do overseas network promotion?
Overseas network promotion as one of the most important business channels for foreign trade enterprises to lay out overseas markets, so how can we do a good job in overseas network promotion? 1. Use overseas search engines to do a good job in overseas network promotion The overseas search engine here, we usually refer to the three major search engines of Google, Yahoo, and Bing! Among them, Google’s volume is the largest, so far the Google search engine has covered 250 countries around the world, has 113 international domain names and supports 109 languages, and it can even be said…
What is the specific work content of Google SEO promotion of foreign trade websites?
Since the development of the Internet, Google SEO has become one of the most mainstream promotion channels for foreign trade enterprise websites, and the natural ranking of keywords in search engines is improved through google seo technology, so as to obtain organic traffic! 1. SEO keywords In the process of Google SEO promotion of foreign trade website, the link of screening keywords is the top priority, which is directly related to the time of results, and has been able to achieve the expected KpI! In this link, many foreign trade enterprises have fallen into a misunderstanding – that is, directly do the…
Several ways to promote the foreign trade website Google
There are four common ways to promote Google SEO on foreign trade websites: Creative promotion of current affairs hot content: according to current affairs hot spots, create content for promotion based on their own product information. This approach is very demanding for creators. Real-time dynamic update promotion: Insist on updating new content every day to ensure that users always see the latest and highest quality content. Mobile Internet promotion: the website must be responsive, the current mobile Internet usage rate has exceeded the PC side! Responsive website makes our foreign trade website promotion work more and more convenient. Related content promotion: Combined…
【Big Data: The Key for HKTVmall to Achieve its First Profitable Year】
Despite economic decline, HKTVmall announced an interim profit of $109 million in the first half of 2020 after previous 4 years of making a loss. Business volume has increased by 113.6% annually, representing an unprecedented success for the company. After failing to secure a free-to-air television licence 5 years ago, Ricky Wong, CEO of HKTVmall refused to give up. Instead, he embraced digital transformation and left behind old ways of thinking, outdated equipment and technology. Instead, he focused on building a citywide digital shopping network for Hong Kong. Rick’s effort paid off 4 years later. During a recent interview with…
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