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How to do SEO promotion work

Nearly 80% of the traffic to every website comes from search engine websites, so if you want to increase your website views, you must rely on SEO promotion efforts. Generally speaking, SEO promotion involves two aspects: internal optimization and external optimization.

Internal optimization

It refers to the optimization of the website title, keywords and website description, and then the optimization of internal links, including relevance links, anchor text links and various navigation links, and finally the optimization of the website every day, especially the articles in the website must be kept fresh.

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抓住營銷的「關鍵時刻」,是建立品牌形象的重要方向

無可否認,消費者主導已是今時今日的一個大趨勢,消費者的反應往往扮演主宰品牌的命脈。 消費者在購物和享用各種貨物的前後,都往往於網上查閱或撰寫評論。以香港為例,就有超過百分之七十五的港人會於消費前上網搜尋相關資訊。這正好反映,其實現在線上與線下的市場營銷關係已是十分密切,品牌無法忽視前者的重要性。 然而,在這個資訊爆炸的年代,消費者不會單向地等待接受品牌硬推的正面訊息,卻懂得篩選一些他們認為不夠真實和客觀的訊息,找出他們覺得比較可信的資訊。 因此,品牌該以怎樣的營銷策略應對? 關於這點,「關鍵時刻」成了品牌的指導原則。所謂的「關鍵時刻」,可分為四種:第零關鍵時刻(Zero Moment of Truth),是用戶從網上搜尋中接觸品牌的首個時刻;第一關鍵時刻(First Moment of Truth),是潛在客戶首次接觸到產品的印象;第二關鍵時刻(Second Moment of Truth),是顧客使用產品和服務後的觀感;終極關鍵時刻(Ultimate Moment of Truth),消費者方始向外界分享用後體驗,繼而製造出更多的第零關鍵時刻。 而對於當今的品牌營銷而言,在四者當中,第零關鍵時刻及終極關鍵時刻可謂極為重要。 因為在消費者搜查產品之前,若然品牌能夠準確分析和成功捕捉消費者在決策時的關鍵時刻,透過大數據的分析、有效監察,以及透過軟性的方式向消費者顯示正面的品牌形象,建立口碑(Word of...

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數碼行銷演進史

2a. 行銷的演變:由4Ps到8Ps 傳統行銷講 4Ps,4Ps在上世紀 70 年代興起,靠電腦做分析,其中要素有: 1.Product(產品) 2.Price(定價) 3.Place(通路) 4.Promotion(推廣) 發展到80年代,服務業變成講8Ps,其中要素有: 1.Product(產品) 2.Price(定價) 3.Place(通路) 4.Promotion(推廣) 5.People(人) 6.Process(流程) 7.Physical evidence(實體形象與展示) 8.Productivity(科技令服務更暢順)...

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