With the development of the mobile Internet, it also provides greater opportunities and markets for overseas enterprises, through mobile Internet digital marketing, it will no longer be difficult for corporate brands to go overseas, for enterprises with brand plans to go overseas, it is completely possible to expand the influence of the brand to overseas through online word-of-mouth marketing, and overseas social media platforms as the main digital marketing channels, it is necessary to understand the characteristics of each platform in the marketing process and specify targeted social media marketing programs and marketing strategies. Let’s take a look at the new ways to play online digital marketing for Facebook and Instagram brands in 2020!
How can you make your marketing ads effectively attract the attention of consumers? How to achieve efficient, accurate, and high-conversion marketing in the best way by grasping the mentality and habits of users on social media? What are the new ways to play digital marketing on Facebook and Instagram?
Facebook and Instagram
Remains the most influential social media
According to a 2018 E-Market survey, the number of Instagram users in the United States increased by 13.1% to 104.7 million in one year, while the user growth rate of Snapchat increased by 9.3% to 86 million users.
In the midst of new media and social platforms, the survey results show that Facebook and Instagram are still the most popular social media in the world.
“The era of “ad immunity”
How can brands use content marketing to engage consumers?
Facebook is the most popular social media, while Instagram is the most active online platform for young people. If you want to do a full range of online marketing, you need to promote strategically on both platforms to reach the maximum target audience with the least amount of resources. Although some users have complained that Facebook and Instagram are flooded with too many ads, in fact, only dull ads can be annoying, and interesting ads are more likely to attract the attention of viewers.
Short-form video ads
Win in content or form?
There are countless creative short films, such as unboxing videos, product reviews, and humorous skits. At the same time, more and more companies are shooting creative short films, bringing users a sense of freshness in the form of stories, such as the endless short videos of shopping coupons on Weibo, today is an angry scumbag, tomorrow is to choose a boyfriend, the same routine has been changed over and over again, but there are always many people who can’t help but watch it while complaining, which has achieved the effect of creative short films.
The benefits of video advertising are clear
Help brands achieve “integration of quality and efficiency”
Shooting short web films has more creative freedom, longer exposure time, and lower budget, which has more benefits than traditional TV commercials. Many digital marketing companies have already shot short videos for their clients, and they have used humor and re-creation to bring out innovative advertising messages, and the audience has also increased their goodwill towards the corporate brand, thus indirectly increasing sales, which is very effective.
According to the characteristics of the user
Implement a targeted marketing strategy
Instagram can do the same, but the time limit for short videos and the resistance of young people to hard ads. Therefore, Instagram is more suitable for using micro-influencers for soft marketing, and amateur promotion is more penetrating through personal sharing than direct promotion of celebrities. It presents the characteristics of the brand and products in a personal and life-oriented way, and the soft angle of affinity is more acceptable to young users, and the interaction rate is remarkable, which is a good choice for corporate brands. The simplest example is like Xiaohongshu, is it easier for you to be more excited with the use and sharing of many bloggers? The same approach is also applicable to overseas promotion.
Of course, there are still many things to pay attention to in overseas digital marketing, and finding the right marketing service team is the key to success! With decades of experience in digital marketing, UIXA can tailor overseas marketing solutions to your needs
