In an age where everyone values digitalisation, why do NGOs tend to stagnate? – You Find Ltd.

Nowadays, more and more businesses are aware of the importance of digitalisation, and understand that if they follow the old marketing strategy, whether they are in the market leader position or not, sooner or later, their profits will gradually shrink and even be eliminated from the market. However, many non-governmental organizations (NGOs) have stagnated in …

Stay updated with our latest gifts, offers and news:

13336

In an age where everyone values digitalisation, why do NGOs tend to stagnate?

In an age where everyone values digitalisation, why do NGOs tend to stagnate?

Nowadays, more and more businesses are aware of the importance of digitalisation, and understand that if they follow the old marketing strategy, whether they are in the market leader position or not, sooner or later, their profits will gradually shrink and even be eliminated from the market. However, many non-governmental organizations (NGOs) have stagnated in digitalisation.

Compared with the average commercial organisation, many NGOs have not yet developed a marketing mindset that keeps pace with the times and are skeptical about the effectiveness of online marketing and digitalisation. For example, they still maintain the old-fashioned offline publicity mentality, feeling that they have achieved the desired results by uploading only event photos and event details on a regular basis, and they always do not give much thought to allocating part of their budget for publicity expenses on social media platforms, because they are not clear enough about the return and effectiveness of advertising, and they are worried that this is a “money burning” behavior.

This is largely due to the fact that due to their background and scale, their image tends to be conservative, and their internal stakeholders may not be willing to accept and try various new digital platforms and new marketing strategies, so even if they are fully compatible with other aspects, they will not be able to effectively keep up with the pace of digitalisation.

Even though some NGOs have a market-oriented marketing mindset, another obstacle preventing them from going digital is a lack of resources.

Generally speaking, NGOs have to make trade-offs when they do not have sufficient resources. However, how often do you develop a digital platform, or even look for marketing and PR? Intermediaries work professionally and often require a lot of expenses. In the end, even in the face of tight resources, digital marketing can only be put on the back burner.

However, even for NGOs, digitalisation is still very important. With the help of digitalisation, they can more effectively identify their target audience, which can lead to business growth, and also help these organizations to provide better and more market-oriented services, forming a win-win situation.

However, in the face of such an “internal and external troubles” situation, how can NGOs deal with themselves and effectively develop digitalisation?

First of all, find people who really understand online marketing and strategic management to manage social platforms. In many cases, the management of the company often delegates the responsibility of online marketing to frontline colleagues, thinking that “having access to social media platforms = mastering how to develop their social platforms”. In fact, to successfully develop an organization through digitalization, it requires a lot of professional analysis and technology. Secondly, organisational stakeholders need to relax some of their powers to the next generation of marketing professionals to develop and formulate digital strategies together.

Hot Post

【Big Data: The Key for HKTVmall to Achieve its First Profitable Year】

Despite economic decline, HKTVmall announced an interim profit of $109 million in the first half of 2020 after previous 4...

Read More...

Promote your airline brand to mainland passengers through Xiaohongshu, one of the three most popular apps

As China and Hong Kong reopen their borders, we are seeing a strong rebound in mainland tourist arrivals to Hong…

Read More...

Data Is Power – Why Customer Data Platform (CDP) Is Instrumental To Modern Day Business Success

Consumers today are interacting with businesses in a truly omni-channel way. They are visiting your website, liking or disliking your...

Read More...

Lastest Post

google best online advertising

From ‘Low Exposure’ to ‘Doubled Sales’: Partner with the Best Online Advertising Companies to Propel Your Brand Forward!

Is Your Brand Facing Challenges with “Low Exposure” or “Stagnant Conversions”? In the digital wave, online advertising is undoubtedly a…

Read More...
hk seo company

AI Content Marketing x SEO Company: How Hong Kong Businesses Can Maximize Google Rankings

In today’s rapidly evolving digital marketing landscape, businesses in Hong Kong face intense competitive pressure. How can they stand out…

Read More...
Fictional,Virtual,Interface,With,Highlighted,Digital,Elements,,Blending,Technical,Precision

Master SEO Jargon! 20 Essential SEO Terms You Must Know!

If you want to succeed in SEO, every step—from keyword research to technical SEO, from internal linking to structured data—is…

Read More...
Seo,Search,Engine,Optimization,Concept.,Businessman,Use,Ai,Target,Icon,

SEO is Key: 5 Ways to Boost Traffic Without Ad Spend

Website traffic and brand exposure are crucial indicators of a business’s success today. The importance of SEO (Search Engine Optimization)…

Read More...
What,Is,A,Seo.,On-site,,Seo,,Technical,Seo.,Finance,Business

How Fast Can You Rank #1? SEO Basics You Must Know First!

The core of SEO Basic is to enhance a website’s visibility and traffic. Among the many factors affecting SEO, Technical…

Read More...

Related Post

We Know How To Increase Sales In The Baby Products Market

As people continually look for new ways to keep their children happy while making parenting a little easier, the baby…

Read More...

When does a website use a canonical tag and a 301 redirect?

Content duplication is a problem that many websites face. When we find duplicate content on our website, should we use...

Read More...

2021 Live Shopping 3 Strategies: How to Effectively Increase Live Sales?

As people discover more and more applications and potential business opportunities for live videos,—— from Live Q&A, Live Concerts, to...

Read More...

In this new age of social media, PR marketing must be both sensible

Recently, Mannings has caused controversy among many netizens because of the fact that he “still filed a complaint when the...

Read More...
privacy

We use cookies on this website to provide a better user experience. By continuing to browse the website, you are giving your consent to receive cookies on this site. For more details please read our Privacy Policy