Stay updated with our latest gifts, offers and news:

13336

You are all set, thank you.

Promote your airline brand to mainland passengers through Xiaohongshu, one of the three most popular apps

As China and Hong Kong reopen their borders, we are seeing a strong rebound in mainland tourist arrivals to Hong Kong, which is good news for the aviation business.

Chinese travelers always use online research to choose the airline they want to fly. Xiaohongshu is a well-known social media (China’s version of Instagram) and a popular channel for airlines to promote their brands to mainland Chinese travelers. More than 200 million monthly active users mean Xiaohongshu plays an important role in users’ purchasing decisions.

YouFind’s digital marketing services for the China market can help you connect with more than 930 million Chinese internet users by optimizing your content on Xiaohongshu and other similar platforms. We have worked with a number of airlines, including Air Canada, Air China and All Nippon Airways (ANA).

Before introducing the benefits of Xiaohongshu (Red), let’s first understand this popular social media platform.

Xiaohongshu is an extremely popular social media platform in mainland China, sometimes referred to as the “Chinese version of Instagram.” It mainly shares videos and pictures on topics such as lifestyle, fashion, beauty, travel and food, and is deeply loved by young people and fashion lovers. The platform has more than 200 million monthly active users, many of whom are the younger generation with spending power and influence in purchasing decisions. Now, let’s see how Xiaohongshu can help airlines promote their brands better.

Benefits of Xiaohongshu:

  • Highly influential users

Xiaohongshu has more than 200 million monthly active users from mainland China, most of whom are young people with spending power. They often look for product and service reviews on Xiaohongshu and are recommended and influenced by other users. Therefore, airlines can attract these influential users by displaying their brands and services on Xiaohongshu.

  • Powerful brand promotion platform

Xiaohongshu is not only a social media platform, but also a powerful brand promotion platform. Airlines can increase brand awareness and credibility by publishing high-quality content on Xiaohongshu, such as travel guides, flight reviews, passenger stories, etc.

  • Accurate target audience positioning

Xiaohongshu can accurately locate target audiences through intelligent algorithms and user data analysis. Airlines can accurately deliver brand information to potential passengers through customized advertising and promotion activities, improving brand exposure and conversion rates.

How to better promote your brand on Xiaohongshu:

  1. Create engaging content

Producing interesting, engaging and valuable content is key to attracting users’ attention. Airlines can attract users’ attention and enhance their brand image by sharing travel stories, attraction recommendations, flight experiences and other content.

  1. Interact with users

Interacting with users is key to building a good brand image and loyalty. Airlines can interact with users by replying to comments, participating in discussions, holding events, etc. to strengthen the connection between the brand and users.

  1. Use advertising and collaboration

In addition to organic growth, airlines can also expand their brand reach through paid advertising and partnerships with influencers. In addition to optimization services on social media platforms such as Xiaohongshu, YouFind also provides comprehensive digital marketing solutions including search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), etc. to help customers Achieve all-round brand promotion and sales growth online and offline.

Hot Post

網路行銷的多樣化形態

隨著商業社會的轉型,從業人員越來越多,更多的社會精英擇取了這個平臺作為自己生存立本的載體。不同的人,不同的思想,不一樣的產品和服務,不一樣的競爭局面都在促進網路行銷的多樣化。 首先,從事這個行銷模式的人要能更好地解讀消費者,不斷地對數據進行分析,優化產品呈現內容和形式,速度有效地推廣。其次,產品也要不斷改變結構模式,以新穎健康的理念吸引廣泛普遍的接受者。 再次,推廣者和產品要能有機結合,運用的載體也要多樣化,網站、討論區、聊天工具(包括qq和微信)等也要靈活運用。總而言之,三點的相互影響就更好地推動了網路行銷這個商業銷售模式。蘿蔔白菜,各有所愛。沒有任何一種產品可以滿足所有的消費者,每個人都會有所求,求而不同,這本身就要求了網路行銷要多樣經營,多樣發展。潛在的市場,潛在的客戶群體,等待著更大的挖掘。

Read More...

How does the IG algorithm work?There are four “signals” that determine the ranking of your IG Post

Social media, like search engines like Google, regularly updates its algorithms to ensure that it can push content that users...

Read More...

Digitalisation demand from non-governmental organisations

In order to let readers know more, I interviewed the Hong Kong Young Women’s Christian Association (HKYWCA) and the Asbury...

Read More...

Lastest Post

Use 小紅書 to create a 搶買effect for your baby care brand

As China and Hong Kong reopened their borders, we are seeing a surge in visitors from the mainland to Hong…

Read More...

Boost your 3rd party Ecommerce sales through Listing Optimization

Want to boost sales on 3rd eCommerce platforms such as Watsons, Mannings Online Store, HKTVmall, and PARKnSHOP eShop by optimizing…

Read More...

Switch To Google Analytics 4 (GA4) With Ease

Are you ready for the upcoming migration from Google Analytics 3 (GA3) to Google Analytics 4 (GA4). The Google Analytics 3…

Read More...

Switch To Google Analytics 4 (GA4) With Ease

Are you ready for the upcoming migration from Google Analytics 3 (GA3) to Google Analytics 4 (GA4). The Google Analytics 3…

Read More...

Integrate your search and social media marketing to increase sales

Today, cosmetics brands just like use a combination of digital marketing techniques to ensure their campaigns maximize their reach, continuously…

Read More...

Related Post

創意+移動讓你玩轉網路行銷

試問網路行銷時代什麼最值錢,答案只能是“創意”,好的創意如同強心劑,一針下去讓網路沸騰,瞬間炸開了花。只有創意沒有助推力怎麼能行?移動網路助你一臂之力。所謂“無移動,不行銷”,2016是移動網路的天下,拋棄了它你的行銷走不遠。玩轉“創意”和“移動網路”,你基本上掌握了網路行銷的趨勢。 網路行銷的目的是把有效資訊推送到消費者眼前,而好的創意能加深消費者的記憶,引起一系列後續步驟。赤裸裸打廣告的時代已去,現在的網路行銷玩的是頭腦風暴,是新穎。可能它只是一個段子,但經過加工,在網路上進行推廣,就能迅速蔓延。所以,想要做好網路行銷,新穎別致的創意是必不可少的。 移動互聯網的發達得益于智慧手機的盛行,它的影響力不容小覷。不管是上班族也好,還是普通的農民工,都有沒事兒刷手機的習慣。如果網路行銷能夠好好的利用移動網路,那效果就會事半功倍。當然,它只是一種推廣推廣途徑而已,想要你的網路行銷收穫累累必須得下功夫,走心的網路行銷策略才是王道。

Read More...

未盡情發揮的付費搜尋─如何對症下藥

大小規模的公司都犯下類似的錯誤,所以要記謹追蹤所有推廣活動並留意核心指標 Mona Elesseily寫於2018年12月6日上午10:40 不論大小公司都有可能在網絡營銷上遇到挫敗。常見的誤解是大公司與小公司所犯的錯誤並不一樣,但真相剛好相反。以下列舉了幾項常見的錯誤和避免的方法。   1.     沒有追蹤所有推廣活動 信不信由你,這錯誤比你想像中更普遍!根據我的經驗,公司未能妥善追蹤網上推廣活動的原因有幾個。第一個頗為簡單,就是追蹤措施本身既費時又麻煩。很多時,為了確保已妥當和準確地執行追蹤措施,竟然耗用了與設計推廣活動相若的時間。 另外,公司可能連追蹤了哪個推廣活動都不清楚。這情況在推廣計劃繁多的公司更為常見。也有公司因為推廣活動和渠道太多,所以無暇理會追蹤措施。很多時,問題的根源是公司沒有既定的系統或程序來優先執行追蹤措施。若果制定了有關的追蹤程序和採用了標籤管理系統,追蹤便自然變得容易了。 一般公司所犯的錯誤有幾項。在審查追蹤措施時,我們經常發現它們雖然存在,但卻有漏洞。以下是一些常見的缺失: 沒有追蹤來電 致電到公司的客戶,比在網上隨便搜尋公司資料的客戶更認真。若不明白客戶來電能帶來多少生意,便有可能誤用了推廣預算。至於追蹤來電的措施,市面上有很多選擇。 沒有追蹤即時對話 即時對話也是銷售來源!按我們的客戶來說,差不多每八個即時對話中,便出現一個花錢的客戶。針對這情況,我們會追蹤每個信息並記下有多少人會在即時對話後成為客戶。 沒有追蹤離線轉換 利用像Google「親臨門市」那樣的間接指標,或更理想地滙入離線的銷售資料,集中優化實際的銷售活動。坊間也有像Hyllo.io那樣提供軟件/硬件解決方案的公司,助你追蹤門市客戶流量並將有關數據與實際銷售的情況結合起來。 沒有計算流動裝置的轉換 這是無法做足100分的一項,但也值得一題。眾所周知,隨着裝置的轉變,流量分配也跟着改變。一個好的例子就是客戶在流動裝置上進行搜尋,然後用電腦進行轉換。結果,流動轉換帶來的流量便看似較少或比其他裝置昂貴,箇中原因是你沒有看到整個轉換的過程。所以,在部署你的「追蹤」計劃之前,記得先考慮這個因素。  ...

Read More...

網路宣傳模式是有效的宣傳

p>網路宣傳,顧名思義就是借助網路這個大平臺,進行推廣活動,從國家至個人,有形產品乃至無形產品都進行有力度的宣傳,借助互聯網遍及千家萬戶,大城小縣的優越性,產生家喻戶曉的效應。 這樣的網路宣傳模式,投資成本相對較低,靈活性很高,產生的影響更是廣大深遠。接受者可以主動運用搜素引擎工具關注到自己相匹配的資訊,也可以被動地被商家廣告甚至病毒常現所干擾。 當然,對於豐富多彩的互聯網世界,的宣傳載體也是五花八門的。諸如,Facebook,郵箱,討論區等,觸及任何一個,你都毫無疑問並毫無例外地參與到這個宣傳模式當中。就這樣,主動選擇此模式的,只要賣點突出,表現方式多樣,內容上加強創新,就能更好地吸引接受者,影響接受者,以網狀撒開,搶佔市場,促進消費,達到理想甚至超預料的效應。這,就是有效的網路宣傳模式。

Read More...

建立企業形象是企業發展的重中之重

互聯網的作用是非常大的,夠將一些訊息傳送到世界各地,從而提高自身企業的知名度,也能夠通過建立自己的一個網頁,很好的宣傳自己企業品牌和企業形象以及企業產品,讓企業全方位地被廣大潛在的客戶所了解。假如如果一個企業沒有良好的企業形象,那麼能夠買帳的顧客就非常少,還有顧客們對於企業的信心就不大,這樣無法使得企業的業績增長,更不要提企業發展壯大。 企業形象就像是人的一張臉面一樣,只有臉面長得俊俏才能夠吸引星探挖掘,才能夠有更多好的工作機會。所以企業要發展,那麼建立一個良好的企業形象是必然首要的事情。所以,建議那些想要將自己的企業做大、做強的有志人士們一定不要忘記建立好自己的企業形象。還要特別提醒的是,互聯網建立企業形象更加簡單、方便,效果也更加的好,而且還有一些特別的服務能夠説明企業提升業績,是一個一舉多得的好辦法。

Read More...
privacy

We use cookies on this website to provide a better user experience. By continuing to browse the website, you are giving your consent to receive cookies on this site. For more details please read our Privacy Policy