Stay updated with our latest gifts, offers and news:

13336

You are all set, thank you.

There is so much social media, why do I need to do website SEO?

SEO_wps圖片

Social media does not directly affect a website’s ranking in search engines, but it has a positive impact on SEO. The two complement each other, so we shouldn’t compare which works better separately. The Social media platform itself is recognized by Google, so when we search for a brand on Google, Google prioritizes the brand’s social media platform. Social platforms are channels for businesses and consumers to understand and communicate with each other.

Consumers want to know a brand’s reputation before they buy a product, and social media provides exactly what they need. If a brand presents product information from the perspective of a third-person user in social media, it can effectively increase your brand awareness, authority, trust and consumer engagement. These are all things that Google values.

Is it okay to only do social media and not SEO?

Before answering this question, think about when we use social media and when we use search engines? It’s not hard to notice that social media content is usually entertainment that satisfies people’s curiosity, not information that we desperately need. On the contrary, when we have a problem that needs to be solved urgently or something that we need to know urgently, we must rely on search engines to search for it.

Generally speaking, social media provides entertainment that enriches our lives, and it fails to reach the people who really need it. Because users see information passively and randomly, social media is not effective at converting traffic. SEO can accurately push information to people who really need it through people’s search behavior, and it is very effective to bring traffic conversion. People’s lives go by over time, and when you search for the same question in a search engine at different times, it pushes you the most recent information of the moment, not the old information you saw before. This is not the same as social media. When we see information of interest on social media, we usually keep following that account, otherwise we will soon never find its information again. Therefore, the information that social media usually focuses on is relatively one-sided and easily outdated. It can be seen that SEO is more effective than social media in converting traffic into business. Despite this, SEO lacks emotional interaction with consumers and is not like social media, which allows businesses and users to build friendly relationships.

The combination of social media and SEO is the most effective way to get the most out of both

In addition to having its own search function, social media can also rank well in search engines. As long as the content of a high-quality post meets the search engine optimization standards, it will also be favored by search engines, after all, SEO has never been limited to corporate websites. The advantage of social media platforms is that they share user experiences that resonate with people who share the same interests. When social media and SEO are combined, they can complement each other’s strengths and create a perfect marketing mix – one that maintains consumer engagement and ranks well in search engines. Actions that drive up the search engine rankings of social media posts (i.e., doing unofficial SEO) are called ZMOT or UMOT.

How can SEOs take advantage of social media?

The biggest advantage of social media is the sharing of content. Attract visitors by posting high-quality content on social media, and use high-quality backlinks to SEO pages to get traffic to your website. Similarly, website content, in turn, can be used to spice up and enrich the website by means of social media, such as YouTube. The video is more clear and concise than a long text. For example, we can’t clearly explain a series of tie actions in words, but if we use a video, we can show each step in less than a minute. The text content of the website is easy to read by search engines, and the video content is easy for viewers to watch. Understanding the characteristics of different social media can help us with SEO. Social media can help SEO if you do the following seven things:

1. Gather trending topics: This will help you identify keywords, target people, and choose social platforms

2. SEO Content Optimization: Add keywords to Title & Description when posting, and set tags with brand names, keywords, or their extensions

3. Backlink to website: Add a link to your website to your social media posts. This can not only serve as a drain, but also give authority to the website.

4. Share: Share your posts on different social media platforms to increase your brand’s exposure.

5. Establish relevant topics: Continue to build some relevant topics for posts, and even repost and share other people’s popular related topics, after all, the nature of social platforms is communication and sharing, so don’t be stingy with linking other people’s posts.

6. Encourage people to respond and review: Both positive and negative reviews can be valuable and help businesses listen to people’s ideas and improve the quality of their products or services.

7. Increase followers on social media accounts: Expand brand exposure and credibility. You can do some gifts, discounts, and discounts to attract the attention of others. When people want to attend an event, you can direct them to the website to fill out a form to participate in the event, which can also get information about your customers. The traffic to the website is naturally introduced.

Doing a good job on social media needs to be like making soup, first decide what soup to cook, what soup ingredients need to be used, control the heat of the soup, and then put the soup ingredients in order…… The moment of boiling was a turning point, and we can’t expect social media posts to be evergreen. A post may only be noticed for a short period of time and then forgotten. Posts don’t have a long lifecycle, so a topic needs to have multiple posts and know when and how to prioritize them.

Creating a brand is inseparable from social media to expose it. When people want to know more about a brand, they naturally search for its word-of-mouth. We need to create rich information across different media based on the questions others might ask, so that people can get to know you more fully. The impact of a brand on SEO is also very important, Google will learn about a brand and judge its credibility through some big and well-known social platforms. If a product does not have a brand effect, it is difficult to win the trust of Google, and if Google does not trust you, it will not recommend you to people, which is also a manifestation of Google’s tendency to be humane.

Hot Post

The specific production process of web design

Every company’s official website hopes to convey more corporate information to the Internet that browses the web, including its own...

Read More...

What are the reasons for doing SEO promotion (ZMOT) for brands, and how to do brand marketing and word-of-mouth management well?

How did search engines develop? First of all, of course, there must be useful users. They search for answers to...

Read More...

【Google Ads Tutorial】Tips for foreign trade enterprise websites to improve Google Ads ROI

Many foreign trade companies will use Google advertorials and media advertising to market their products. So, how to cleverly put...

Read More...

Lastest Post

Use 小紅書 to create a 搶買effect for your baby care brand

As China and Hong Kong reopened their borders, we are seeing a surge in visitors from the mainland to Hong…

Read More...

Boost your 3rd party Ecommerce sales through Listing Optimization

Want to boost sales on 3rd eCommerce platforms such as Watsons, Mannings Online Store, HKTVmall, and PARKnSHOP eShop by optimizing…

Read More...

Switch To Google Analytics 4 (GA4) With Ease

Are you ready for the upcoming migration from Google Analytics 3 (GA3) to Google Analytics 4 (GA4). The Google Analytics 3…

Read More...

Switch To Google Analytics 4 (GA4) With Ease

Are you ready for the upcoming migration from Google Analytics 3 (GA3) to Google Analytics 4 (GA4). The Google Analytics 3…

Read More...

Integrate your search and social media marketing to increase sales

Today, cosmetics brands just like use a combination of digital marketing techniques to ensure their campaigns maximize their reach, continuously…

Read More...

Related Post

10 online consumption data you need to know in 2021

In the age of digital fragmentation, it takes you and your audience six to eight online exchanges to get a...

Read More...
SEO Services

Understanding ZMOT: The Zero Moment of Truth in Consumer Decision Making

ZMOT, or Zero Moment of Truth, is a term coined by Google to describe the crucial moment when a consumer…

Read More...

How to Deal With Public Relations Disaster?

Due to the increasing incidents of "Public Relations (pronounce ‘Gong Guan’ in Chinese) Disaster" by many firms in 2015, the...

Read More...

Top 3 Marketing Trends for 2020 Win more business

After a tumultuous year, businesses must understand the top three marketing trends for 2020 to seize the golden opportunity to...

Read More...
privacy

We use cookies on this website to provide a better user experience. By continuing to browse the website, you are giving your consent to receive cookies on this site. For more details please read our Privacy Policy