Presumably, many webmasters have encountered such a situation, that is, some keywords have been optimized off-site for up to half a year or even a year, but they have never achieved the desired effect. But when it was put on the homepage of the website as a keyword for a while, its ranking suddenly went up. It is self-evident that the weight of the homepage of the website is very high, and the previous insistence on off-site optimization has achieved such obvious results. Therefore, when the webmaster is carrying out the construction of the site, he must consider the layout of the keywords in the site. Reasonable optimization and layout of keywords can quickly improve keyword rankings. However, there are two factors to consider.

Factor 1: Keywords that are too cold or too hot should not be placed on the homepage of the website

Some keywords in the industry are very hot, and they have always wanted to optimize to the homepage of the search engine, so they want to achieve it by arranging the keywords on the homepage of the website. If you have this idea now, give up. Keywords that are too cold and too hot are not easy to be on-site keywords, and some of them outweigh the losses. Keywords that are too hot don’t necessarily have high traffic, and that’s one thing. The second is that keywords that are too hot are difficult to optimize and cannot be quick success.

Factor 2: On-site keywords can’t be adjusted frequently

A keyword can improve its ranking quickly by optimizing it both on-page and off-site, but this method should not be regarded as a common method. Because the keywords on the site are limited, and these keywords cannot be easily adjusted. Search engines aren’t stupid, and if you change keywords frequently, it will judge you as cheating, which will outweigh the losses.