How can foreign trade enterprises and brands do a good job in overseas network promotion? It has always been a topic of concern in the foreign trade industry! As we all know, overseas network promotion is one of the important channels for foreign trade enterprises and brands to expand overseas markets. Today, Youyihua will share with you some experience in how to do overseas network promotion.
How can foreign trade enterprises do a good job in overseas network promotion?
To do a good job in overseas network promotion, it can be roughly summarized into three aspects: SEO optimization promotion of the company’s official website, third-party B2B platform promotion, email promotion, etc.!
1. SEO optimization and promotion of the company’s official website
Enterprises or brands can establish their own official website, and there are several points that need to be paid attention to at the beginning of building a website, such as: website architecture design, website user experience, website content optimization, etc.! Doing a good job in these aspects is to lay a good foundation for subsequent Google SEO website optimization, because the “pleasing to the eye” of the website architecture design is in line with the Western user experience, and the opening speed is also very fast, and the content is attractive enough, so the longer the user stays, the higher the degree of understanding of your product, which can promote the increase in conversion rate! Google SEO optimization is to optimize the website’s keywords (brand words, product words, or service words) after the website is built, so that your website is more in line with the standards of Google SEO keyword optimization, and it is easier for users to search, so as to improve the website’s click-through rate and traffic! However, Google SEO is usually slow to produce results, and it takes about 4-6 months to see results.
Second, the promotion of B2B platforms
Carpet promotion for comprehensive B2B platforms and local B2B platforms! For example, in the integrated B2B platform Alibaba, EC21, Tradevv, Tradekey, Globalsource, Ecplaza and many more! As well as local B2B platforms such as India, Thailand, Malaysia, etc., whether paid or free, your product information will be fully covered and released, so that your product information is easy to be searched and discovered by buyers, so as to achieve the purpose of expanding potential customers.
3. Email marketing promotion
I believe that everyone is familiar with email promotion, after all, you can usually receive email promotion information more or less, but the kind of “cookie-cutter” email is usually directly into the trash! What I would like to share with you today is how to avoid email promotion from falling into the sea? Before doing email promotion, we can make a segmentation of the specific target group, for example, we can divide it according to age or preferences, etc., and push email promotion information in a targeted manner, instead of sending mass emails, as long as the content is concise, the theme is clear, and the purpose is clear! In this way, the email promotion message can be accepted by more people and will not become spam.
The above is the latest Google overseas promotion skills in 2020 shared by Youyihua for you, through the above network promotion skills, whether it is free or paid, the exposure rate of the enterprise or brand can be significantly improved in a short period of time, from search engines to B2B platforms, comprehensively improve website traffic and click-through rate, and reach a deal! If you have Google SEO overseas promotion needs, you can also find Uytalk overseas marketing experts through the contact information at the bottom of the website to customize your brand’s overseas marketing plan.
