In 2020, with the global economic downturn, the living environment of the foreign trade industry has become more and more severe, and many foreign trade companies have actively turned to online marketing, such as starting to pay attention to the ranking of foreign trade websites in Google, paid promotion, etc.!We know that Google, as the world’s largest search engine, has covered more than 250 countries around the world, accounting for 65% of the global search engine market, so the ranking of foreign trade websites in Google is very important! Today, let’s take a look at how foreign trade websites can be optimized to get a good ranking in the Google search engine!
1、 Website architecture optimization
For users, the website architecture needs to cater to the user style of the target area as much as possible in terms of layout, and can allow users to find the corresponding services and products very clearly, and for the search engine, the website architecture needs to be clear and concise, so that the spider can find the crawling path well. It should be noted here that the website must be responsive, so that there are plus points in the process of Google ranking optimization.
2、URL level
It is best not to have more than 3 levels of the website, and the URL level is too deep for search engine spiders to crawl.
3、Keyword screening layout
In the early stage of Google ranking optimization of foreign trade websites, do not choose words with low search volume or high search volume, that is to say, it is not good to choose words that no one searches, and it is not okay to choose words that are searched by too many people, even if the former is through Google SEOThe optimization goes up, there is a ranking, but the actual help is not much, the latter is searched by too many people, it is difficult to optimize, and you will lose confidence if you don’t see the effect for a long time! It is best to choose long-tail words with search volume, which can not only produce results in a short time, but also bring a part of effective natural traffic! The most direct way to choose long-tail words is to search for Google search, Alibaba, Amazon, these platforms through the main keywords (core keywords) such as industry, products, and services, and see what are the predicted words in the drop-down box? After sorting out these words, you can choose the appropriate long-tail words from these words.
4、Website content optimization
At the beginning of the website launch, it is best to start preparing the website content (articles), write the content around keywords, and tag each article!
5、Website TDK optimization
When setting a website T(title)D(description)K (keywords), you must pay attention to the need to include keywords.
6、H tag optimization
It should be noted here that a page has only one H1 tag, and the rest can be set with H2 and H3 tags, so that search engine spiders and users can clearly understand the main information of the page.
7、Website page image optimization
Each image needs to be added with an alt tag, and when the website image can’t be loaded, the alt tag can tell the search engine what the image is.
8、404 page optimization
The website needs to set up 404 pages to maintain a good user experience while effectively reducing the bounce rate of the website.
The above points are some of the operations that must be done in the Google ranking optimization of foreign trade websites, and only by doing a good job of these websites can they get a good ranking in the Google search engine! If your company needs to customize a full set of brand overseas marketing plans, you can also contact our brand overseas marketing experts through the contact information at the bottom of the website to customize a high-quality implementation plan for you!
