As an active user of the social platform (friends who will be interested in this, I believe the author’s comment is quite pertinent), I believe you must have heard of the name of MeWe, a social platform. As a relatively young social media company, MeWe has recently gained popularity, attracting a large number of young users. Instead, it’s worth thinking about what kind of advantages this platform can bring to brands at this moment and in the future.
1. Hard, no ads?
In fact, in recent years, when we are positioning marketing strategies for brands, we are constantly lobbying and educating them, and the best advertisements are often those who are not even aware of being sold, not those who are “sponsner” advertising posts. KOL, influencer marketing, LIVE broadcasting, media approach, etc. are all advertisements. To put it bluntly, MeWe’s ad-free also depends on how users (brands) use it.
2. No ads = best ads
Continuing with the above, MeWe’s algorithm-free text scheduling mechanism has certain advantages for many social media users, especially news media and discussion groups, who prioritize the quality of article content. After all, Facebook’s own algorithm is quite bad for them, and MeWe is filling their desire to be seen, no ads to absorb the quality of content, organic is the best way to truly build a community and brand community.
3.To ON or not to ON?
The most important thing for everyone is whether their brand needs to expand into the field of MeWe, right? My answer is Depends, ask yourself a few questions before thinking about it.
First, is my brand primarily aimed at younger people?
Second, can my marketing resource cope with opening an additional social platform?
Can I see how MeWe can contribute to your marketing objective?
If you answer all of the above questions yes, then it is not harmful for you to open up an additional potential promotion channel, even if there are still many unknown factors in the future of MeWe, and there is no functional promotion and promotion of the support brand. But it’s also advantageous to brand and understand your TA’s consumer behavior. On the other hand, if you only have 2 yes out of 3 questions, I would advise you not to rush it. Of course, you only need to pay a monthly fee of HK$15 to open a page, and as the saying goes, “15 mosquitoes in Hong Kong may not even buy a cup of milk tea”, so it is also possible to open an official page of the brand to dominate a page name (and save the time to open a post statement like HKTVMall).
In conclusion, is MeWe worth investing in in the long run? Just as Facebook started as an open communication platform, it has become a platform for advertising in less than a decade. From a marketing perspective, Facebook is still the most active and marketing-friendly social platform in Hong Kong, and it is unlikely that it will be abandoned in the short term. To sum it up in ten words, it is a pity that MeWe is not guilty of pioneering and Facebook is abandoned.
On the other hand, another thing worth thinking about is how to adapt to this ever-changing digital world and seize the channels of publicity for brands!
How you are on the road to finding a way out of business, we at YouFind Limited have more than 18 years of experience in online marketing, welcome to click a few buttons to get an analysis report with the goal of helping your brand to get business
