lthough the epidemic situation in many countries has been controlled to a certain extent, the current foreign trade market is not optimistic, many foreign trade enterprises to develop overseas customers The main channel is still foreign trade website promotion, but many foreign trade enterprises do not know how to do foreign trade website promotion?
One of the main channels for foreign trade website promotion – SEO
Search Engine Optimization (SEO), as one of the main extrapolation channels, is also one of the most cost-effective customer acquisition channels, and is a common extrapolation channel used by many foreign trade companies! Through white hat SEO technical means, optimize your website ranking to the first page of the search engine, white hat SEO is generally optimized, the ranking will be more stable, and it can bring a steady stream of customers for foreign trade enterprises, but the process of white hat SEO optimization is relatively long, usually at least 3 months or more, because there are many contents involved in SEO optimization, it takes a certain amount of time, and the SEO optimization process involves the following levels:
1. Keyword selection and layout
2. Website architecture and code optimization
3. Content optimization
4. Internal chain optimization
5. External link optimization
Of course, it is not completely impossible, for example, black hat SEO can achieve ranking in a short period of time, but it is not recommended for the long-term development of the enterprise, the effect is fast, and the side effects are also large.
Foreign Trade Website Promotion – SEM
The SEO effectiveness time of the foreign trade website promotion method introduced earlier is relatively slow, if your business has sufficient funds and wants to improve the promotion speed, you can do SEOAt the same time, if you choose to do SEM promotion, you need to open Google to do SEM promotion Adwords account, keyword advertising in Google search, users click to deduct fees if they do not click, so that enterprise keywords can be quickly displayed on the home page of the search engine, but the shortcomings of this promotion method are more obvious, and the conversion rate of different industries is also obviously different, if the ability of the personnel to manage the bidding account is insufficient, it will lead to money spent, but there is no order, and the conversion rate is very low.
Overseas website promotion – social media promotion
Overseas social media promotion is the most common way to promote foreign trade, the main promotion channels are Facebook, Twitter, Instagram, YouTube, Linkedin, etc.! You can also write some hot related content based on hot news, of course, these will be free of charge!
There is also a payment model for social media network promotion, which is to find Internet celebrities to bring goods, foreign trade enterprises can find anchors in the industry or product-related fields, promote through live broadcasts, or promote through the form of advertising, this payment model also has an advantage, that is, we can place advertisements according to different anchors or self-media accounts, and then according to the conversion rate of different advertisements, to screen the advertising forms that users like, which can also further improve our conversion rate.
No matter what form of foreign trade website promotion, as long as you persistently insist on doing it, it will eventually have an effect! Of course, the three promotion methods mentioned above, there must be a lot to pay attention to in terms of details in operation, if your enterprise layout overseas market, need a more detailed landing plan, you can contact our overseas marketing experts through the contact information below the official website of Youyihua! Our overseas marketing experts will provide you with 1-to-1 service! Escort your products and brand layout in overseas markets.
