Marketing giant Peter Drucker once said, “If you can’t measure something, you can’t improve it.” (If you can not measure it, you can not improve it.)

In the past, marketers might have to wait for an ad or a new product to launch for two weeks and then slowly gather market reactions, but now in the digital age, marketers have access to a lot of real-time data that may seem valuable, but how can it be turned into cash?

Based on big data, marketers need to analyse consumers’ shopping patterns, formulate co-ordinated “digital marketing” strategies, and adapt to meet the needs of products in terms of customer engagement and promotion skills. However, after grasping the traditional concept of marketing, we can use it as a foundation and then extend it, which can more effectively explore the purchase patterns of consumers and the corresponding market response strategies in the era of digital marketing.