In 2020, as the coverage of “Internet +” is becoming more and more extensive, social media marketing is becoming increasingly popular, for foreign trade enterprises, social media marketing is one of the important channels for overseas network promotion, especially in 2020, which is affected by the epidemic in the bleak situation of offline physical business, social media marketing has gradually become the mainstream channel of enterprise marketing in various industries.

However, it is not easy to carry out social media marketing, and enterprises need to develop a social media marketing strategy and operate their social accounts in a planned and strategic way, rather than blindly carrying out so-called social marketing by following the crowd. To always take the user as the starting point, rather than take the hard and broad path, so how should enterprises with brands going overseas make good use of overseas mainstream social media to promote their brands or products in the process of overseas network promotion?

Set goals for social media marketing

The first step in any social media marketing strategy should be to set the goals you want to achieve. What is your desired goal and the backbone of your entire social media marketing strategy? And what is the form and angle of the content produced on social media? Of course, since the marketing goals may be different at each stage, your marketing goals need to fit into your overall business plan.

Know your audience

Understanding your audience is essential to a successful social media marketing plan. When choosing to advertise on social platforms, define your target audience and match it to social media statistics. Advertise on social channels with highly targeted audiences to build brand awareness and increase social following.

Conduct channel assessments

AT PRESENT, THE MAINSTREAM OVERSEAS SOCIAL MEDIA INCLUDE FACEBOOK, INSTAGRAM, YOUTUBE, TIKTOK (OVERSEAS DOUYIN), ETC., BUT NOT EVERY PLATFORM IS SUITABLE FOR YOUR BRAND PROMOTION. When choosing social media, you need to consider your target audience, your industry, your social media marketing strategy, and many other factors to choose the platform that is most beneficial to your brand and sales.

Analyze your competitors’ marketing strategies

Find out how your competitors are doing on social media? What is their marketing focus? What are their success stories? By analyzing your competitors, you can get valuable free reference experience to help you better understand their strengths and weaknesses, so that you can make social media strategy adjustments faster and more accurately.

Teamwork expands the reach

A successful social media marketing strategy usually requires a good team. Not only does it take having the best talent, but also having effective team collaboration to ensure seamless collaboration to actually accomplish these tasks. If you want to seek further development while securing sufficient internal resources, it is necessary to choose a third-party team to lead your social media marketing strategy.

With more than 10 years of experience in online marketing, You Find Limited is a professional all-round online marketing company, a Google certified partner, through professional data analysis and optimization, combined with global thinking and localized marketing, to provide cross-border enterprises with efficient and convenient integrated overseas promotion services.

In today’s digital age, brands can only use technology to truly unleash the power of data, reach their target audience more accurately at a lower cost, and bring marketing results that exceed expectations. In the process of brand going overseas, of course, not only social media, a mainstream channel, foreign trade enterprises can also show and recommend their products and services through the official website of the enterprise, friends with this demand, you can take a look at the “6 key points of foreign trade enterprise brand going overseas and establishing an independent site” shared by Barry, a marketing expert in the previous marketing video class, if there is further demand, you can also contact our marketing experts through the official website of Youyihua to customize the brand overseas plan for you.