Many companies heavily rely on paid online advertising to attract new customers. However, a recent Google research shows that 60% of users have been discovering their favourite brands not through online advertising, but by searching images, videos, and browsing lifestyle websites, etc.
Online advertisement is just one of the ways to acquire new customers. As an outbound marketing strategy, online advertising can be costly due to intense competition, it can also easily annoy the audience due to its invasive nature. How can we conduct brand marketing in a way that is helpful to build a professional brand image? YouFind has laid out two effective digital marketing strategies to promote your brand in a non-invasive way.
(1)Launch your content marketing with the understanding of target audience’s search behavior
A key factor in successful brand marketing is introducing your brand to your target audience during the problem-awareness stage, to offer your product as the best solution to their problem even before they approach you. To do this, first you need to know the top keywords they use to search for solutions they are seeking, then use content marketing and natural search results to convey your message.
If you want to establish a professional and reliable brand image, you must create contents that can provide valuable insights for readers, like the causes of problems, preventive measures, or comparison between different solutions, instead of jumping straight to the promotion of your products. You need to be customer centric and create content from your customer’s perspective.
(2)Use third-party platforms to increase credibility
Another effective brand marketing strategy is to create content with the help of third-party platforms, like online media, online magazines, blogs, etc. This can make your contents more diverse and convincing. You can use different data analytics tools to search for suitable platforms that are relevant to your product and with reasonable traffic levels, and then create content from different angles to establish your brand image. You can also find out your target audience’s impression of your brand and their interested topics through social listening, and then create content that is relevant to them.
Understand your target audience’s online behavior through Customer Journey Audit
Our audit report analyses the online shopping journey of your target audience starting from the problem-awareness stage, providing you the necessary information to craft the best digital marketing strategies for your brand.
Customer Journey Audit will address the following key questions:
.What search terms do your target audience use when conducting research on problem-solving solutions and products?
.Which online platforms or websites do they use to discuss and compare your products with your competitors’? How is your online brand image?
.What kind of contents can attract your target audience? What are their top concerns for your products?
.How do you perform against your competitors in terms of website traffic, online brand image and online market share?
Register now through the below button to receive a Customer Journey Audit for your brand! Our team will contact you shortly.