Stay updated with our latest gifts, offers and news:

13336

You are all set, thank you.

How to increase brand awareness without paid online advertising

Many companies heavily rely on paid online advertising to attract new customers. However, a recent Google research shows that 60% of users have been discovering their favourite brands not through online advertising, but by searching images, videos, and browsing lifestyle websites, etc.

Online advertisement is just one of the ways to acquire new customers. As an outbound marketing strategy, online advertising can be costly due to intense competition, it can also easily annoy the audience due to its invasive nature. How can we conduct brand marketing in a way that is helpful to build a professional brand image? YouFind has laid out two effective digital marketing strategies to promote your brand in a non-invasive way.

(1)Launch your content marketing with the understanding of target audience’s search behavior

A key factor in successful brand marketing is introducing your brand to your target audience during the problem-awareness stage, to offer your product as the best solution to their problem even before they approach you. To do this, first you need to know the top keywords they use to search for solutions they are seeking, then use content marketing and natural search results to convey your message.

If you want to establish a professional and reliable brand image, you must create contents that can provide valuable insights for readers, like the causes of problems, preventive measures, or comparison between different solutions, instead of jumping straight to the promotion of your products. You need to be customer centric and create content from your customer’s perspective.

(2)Use third-party platforms to increase credibility

Another effective brand marketing strategy is to create content with the help of third-party platforms, like online media, online magazines, blogs, etc. This can make your contents more diverse and convincing. You can use different data analytics tools to search for suitable platforms that are relevant to your product and with reasonable traffic levels, and then create content from different angles to establish your brand image. You can also find out your target audience’s impression of your brand and their interested topics through social listening, and then create content that is relevant to them.

Understand your target audience’s online behavior through Customer Journey Audit

Our audit report analyses the online shopping journey of your target audience starting from the problem-awareness stage, providing you the necessary information to craft the best digital marketing strategies for your brand.

Customer Journey Audit will address the following key questions:

.What search terms do your target audience use when conducting research on problem-solving solutions and products?

.Which online platforms or websites do they use to discuss and compare your products with your competitors’? How is your online brand image?

.What kind of contents can attract your target audience? What are their top concerns for your products?

.How do you perform against your competitors in terms of website traffic, online brand image and online market share?

Register now through the below button to receive a Customer Journey Audit for your brand! Our team will contact you shortly.

Hot Post

Welcome to the Age of YouTube: How to Rank Your YouTube Videos in 2021?

Website SEO has been a widely adopted online marketing strategy in recent years. However, SEO is not only available to...

Read More...

Ways to do a good job of branding

Brand promotion is an important part of the process of establishing and maintaining brand influence, which can fully demonstrate the...

Read More...

Active marketing is the key to foreign trade enterprise brands going overseas

In recent years, with the development of the mobile Internet, Internet consumers are getting younger and younger, the situation of...

Read More...

Lastest Post

Search and Social Media marketing makes a powerful couple

If you are thinking about expanding your brand exposure, you’ve probably heard about SEO (Search Engine Optimization), SEM (Search Engine…

Read More...

Is SEO copywriting optimization important in keyword ranking?

SEO Optimization and Keyword Rankings SEO optimization is a method of improving a website’s ranking in search engine keyword results…

Read More...

Take Your digital marketing to New Heights: Harness OKRs for Strategic Success

OKR, the new buzzword in digital marketing, revolutionizing goal setting and performance tracking with its data-driven and outcome-oriented approach. OKR…

Read More...

Is your business ready for the next wave of tourists from China after 3 years of COVID?

As China and Hong Kong have reopened their borders, we are witnessing a robust resurgence of Chinese tourists visiting Hong…

Read More...

Foreign Trade Website Promotion: Empowering Enterprises to Expand into International Markets

The Importance of Foreign Trade Websites In the digital age, foreign trade enterprises must attach importance to online marketing if…

Read More...

Related Post

Talk about the main skills of network promotion

Network promotion is to carry out the publicity of the enterprise through the network, so as to bring the traffic...

Read More...

Google SEO Optimization Off-page Drainage Strategy Bring more traffic to your foreign trade website

In addition to obtaining Google organic traffic through Google SEO ranking optimization, the other thing is off-site drainage! Although in the...

Read More...

The impact and enlightenment of Facebook fake ads

Social networking giant Facebook pointed out in recent months that Russia bought more than 3,000 ads through Facebook in previous...

Read More...

Apply the web for branding

In the modern society, if you want to do a good job in the promotion of a brand, the use...

Read More...
privacy

We use cookies on this website to provide a better user experience. By continuing to browse the website, you are giving your consent to receive cookies on this site. For more details please read our Privacy Policy