With the rise of video and live broadcasting, “Internet celebrity delivery” has become one of the popular promotion methods at home and abroad, but careful friends must have also noticed that Internet celebrity delivery is popular, but Internet celebrities who step on thunder also abound. On the hot search, publicly apologized, actively compensated, caused a scolding war, such incidents are not divided between home and abroad, more or less occasionally staged in the Internet celebrity group, there are so many people who plant pits, how should you be a shrewd “Party A”?
Don’t worry, first of all, let’s talk about the steps that need to be paid attention to in the promotion of overseas influencers.
1. Determine marketing objectives
As the name suggests, the goal behind every brand promotion is to achieve a certain indicator as expected, for example, to expand a certain brand awareness, to promote a few orders through live broadcasts, etc., the main goal of brand promotion is awareness and number of orders. In order to increase their popularity, big brands may spare no expense to invite celebrities or popular influencers to promote them to gain high exposure. Similarly, when a brand is in a stage of rapid growth, it will sometimes aim for exposure and use the influence of influencers to reach more users.
2. Choose the right social media channels
There are many social media platforms used by overseas users, such as Instagram, YouTube, Facebook, TikTok (Douyin), etc., and different platforms have their own styles.
Instagram: Younger users love beautiful graphics and personalized designs, and the stories feature can be accompanied by product links to attract consumers to one-stop shopping.
YouTube: The user group is mainly 18-34 years old, and the video categories are mostly long videos, which are promoted in a variety of ways such as unboxing videos, product evaluations, and creative advertisements.
Facebook: The user base is skewed towards young and middle-aged, with a wide range of age coverage, more than 2.2 billion users, and diverse styles.
TikTok (Douyin): The user group is dominated by young people under the age of 25, with personalized and life-oriented short videos as the main promotion method, with great market potential, but due to the inability to place links, the loss of intended users is high.
3. Choose an influencer
If you are testing the waters of influencer marketing for the first time, then keep these tips in mind and examine the influencers who suit you through different criteria, such as engagement (retweets and likes), promotion effect (whether fans approve of it, whether there are marketing traces, whether there are fake fans), audience portraits, influencer style, promotion history, etc.
Information explosion of the Internet platform, high-quality Internet celebrities emerge in endlessly, but not every Internet celebrity is consistent with their own brand image, a good Internet celebrity has a positive fan base, and the marketing conversion rate and participation will be higher, if you meet all aspects of the Internet celebrity in the process of inspection, just quickly look for contact information, discuss cooperation~
4、a variety of forms of promotion
There are also a variety of promotion methods for Internet celebrities, the more common ones are discount codes, lottery gifts, or unboxing, #tag活動等等, depending on the brand’s own situation, but no matter which one, only by fully understanding the brand positioning and consumer preferences, can the ideal promotion effect be achieved.
Well, is this overseas Internet celebrity promotion dry goods helpful to you? If you are planning the way and goal of brand overseas promotion, please click “Read the original article” to contact our overseas experts to answer your questions about your marketing plan!
