There are countless digital marketing methods on the market, especially due to the impact of the epidemic, many foreign trade enterprises have deeply realized the importance of online marketing, and developing diversified digital marketing channels and effective content marketing will be the best solution for modern enterprises to explore overseas markets. For example, Google SEO ranking optimization, Facebook, YouTuBe, Snapchat, LinkedIn, Instagram social media marketing, and B2B platform marketing, etc.So what are the advantages and disadvantages of different marketing channels?
Offline marketing
Exhibition
The exhibition is the best way to directly contact customers, but when exhibiting, it is best to understand where the company is and which brands are involved, there will be a list of exhibitors on the official website, whether there are well-known brands or peers involved, etc.
Magazines, newspapers and television media
Magazines, newspapers and television media can be found by local customers, whether they are looking for them themselves, or through third-party companies.
Online marketing
Search engine SEO or promotion
Search engine marketing is one of the more important search methods, and search engines have both passive and active searches. Therefore, many websites will generally optimize the structure of their website to get better organic ranking results. Search engines are a good way to market foreign trade.
Merit:
Google search engine covers 250 countries and regions around the world, is the world’s largest traffic body, Google will pay more attention to the user’s experience than Baidu, a display page advertising is up to seven, the competitiveness has been reduced a lot, compared to the B2B platform in the haystack is obviously Google optimization promotion is more direct.
Shortcoming:
The Google optimization promotion service provider industry is mixed, and it is recommended that you need to pay attention to having a Google agency license and your own technical team (SEO optimization operation and Ads advertising engineer) when looking for a Google promotion service provider.
Avenues for social media
You can use social media channels such as Facebook, YouTuBe, Snapchat, LinkedIn, Instagram and other channels to promote, which helps to increase brand exposure, and social media is searching. For example, Facebook advertising can be used to collect customer contact information, industry background, customer needs, inquiry motivation, etc., which can extend simple customer development to the level of market analysis and association expansion, and better grasp sales opportunities.
Merit:
Social media promotion is actually similar to domestic new media, just like many domestic companies will open official accounts, Xiaohongshu, Weibo and other platforms to promote their products and services, relatively speaking, these are relatively new promotion methods. Don’t say how the effect is, let the public see you first is the key, don’t say that the wine is not afraid of deep alleys, in this fiercely competitive and fast-paced era, not everyone is willing to spend time looking for you, you have to come out by yourself, with the attention of others to have the opportunity to cooperate!
Shortcoming:
Social media is not suitable for all industries, you must find out the positioning of your products, you must do a lot of market research before doing promotion, and it is best to find a company that specializes in foreign trade promotion.
B2B platform pathways
Foreign trade people probably no one does not know Alibaba and Made-in-China Network these two B2B platforms, now many foreign trade enterprises the only way to promote may be an Alibaba account, in addition to these two B2B platforms, there are many platforms, more or less have some influence.
Merit:
In the context of this Internet era, online transactions have become the mainstream trend, with the rise of B2B platforms such as Alibaba, international trade has become simpler for small and medium-sized enterprises. The operation is simple and the threshold is low.
Shortcoming:
Large and small companies are all squeezed in, all want to try their luck in this, but luck is not so easy to touch, the more people come in, the greater the competition, the lower the threshold, the lower the quality of the inquiry, are relative, plus Alibaba is mostly small and medium-sized enterprises, no matter how much you spend money on advertising, you can’t smash large enterprises.
If your company also needs to expand the business related to overseas marketing, and need to develop a perfect and efficient overseas marketing plan, you can contact our overseas marketing experts through the contact information at the bottom of the website, and our overseas marketing experts will customize the best overseas marketing plan for you one-on-one.
