KOLs are not only about scenery, but also need to be careful with their words and deeds behind the spotlight – You Find Ltd.

As mentioned above, the future trend of influencers will gradually shift from hot key opinion leaders (KOLs) to micro-influencers. But it is undeniable that KOLs are still sought after and looked forward to. Earlier, a survey interviewed hundreds of children, and nearly forty percent of the respondents expressed their desire to become KOLs, hoping that …

Stay updated with our latest gifts, offers and news:

13336

KOLs are not only about scenery, but also need to be careful with their words and deeds behind the spotlight

KOLs are not only about scenery, but also need to be careful with their words and deeds behind the spotlight

As mentioned above, the future trend of influencers will gradually shift from hot key opinion leaders (KOLs) to micro-influencers. But it is undeniable that KOLs are still sought after and looked forward to.

Earlier, a survey interviewed hundreds of children, and nearly forty percent of the respondents expressed their desire to become KOLs, hoping that more people would know themselves and show their talents in front of others, just like Ben Sir and Da Ge. Or many people will think that the benefit of becoming an KOL is that it is easy to get the sponsorship of the brand, including money and products, forming the effect of fame and fortune.

However, the price behind the KOL scene is often the need to be more careful with their personal words and deeds and moral behavior, and they are always like half public figures, and the slightest carelessness is enough to create a public disaster in this new era of online lockdown. Because after the popularity of social media, all the various niches on the Internet can quickly unite and focus on a hot topic, which can become a huge force.

For example, a well-known local KOL couple recently announced their divorce, ending a ten-year long-distance run, and when everyone was still talking about it, many “Liandeng” netizens quickly doxxed and found that a third party was involved behind the original story, which made things even more out of control, and the cheating party was forced to delete her Facebook account and temporarily end her KOL status.

Another example is the faux pas of a Hong Kong KOL of a “Japan expert” in a Japanese izakaya a few years ago, which was put on the Internet by the boss for public trial, and then quickly fermented, and was bombarded by Hong Kong netizens as a “shame of Hong Kong people”.

In fact, in order to become a convincing KOL, it is necessary to pay attention to the three aspects of morality, legal principles and human feelings at the same time, and strike a balance between the three, after all, in today’s seller-led market environment, netizens’ media interaction often plays a key role. Success is also a network, defeat is also a network.

KOLs must respond to their usual words and deeds with higher standards of censorship, and if a disaster is triggered, they must not be lazy and hard-hitting, but must explain the incident in a timely manner and show a “human” side to turn the crisis into an opportunity. Of course, it is more important to learn from mistakes and avoid the arrival of “Guan Gong” next time, so that you can shine as a KOL in a solid manner.

Hot Post

20250515174354498

Effortless Sales Growth: Create Loyal Customers & Boost Sales with Marketing Funnel Tips

In today’s information-saturated world, how can businesses continually attract new customers while retaining existing ones? This is where understanding the…

Read More...

What’s new from Google Assistant: check-in, hotel reservations, language translation, and Google Maps

The business model of Google Assistant may shift from advertising to trading platforms The announcement of the latest Google Assistant...

Read More...

From the Czech Republic to Hong Kong to Israel

In view of China’s recent development strategy of the Belt and Road Initiative, the China Investment Forum was held in...

Read More...

Lastest Post

Fictional,Virtual,Interface,With,Highlighted,Digital,Elements,,Blending,Technical,Precision

Master SEO Jargon! 20 Essential SEO Terms You Must Know!

If you want to succeed in SEO, every step—from keyword research to technical SEO, from internal linking to structured data—is…

Read More...
Seo,Search,Engine,Optimization,Concept.,Businessman,Use,Ai,Target,Icon,

SEO is Key: 5 Ways to Boost Traffic Without Ad Spend

Website traffic and brand exposure are crucial indicators of a business’s success today. The importance of SEO (Search Engine Optimization)…

Read More...
What,Is,A,Seo.,On-site,,Seo,,Technical,Seo.,Finance,Business

How Fast Can You Rank #1? SEO Basics You Must Know First!

The core of SEO Basic is to enhance a website’s visibility and traffic. Among the many factors affecting SEO, Technical…

Read More...
A,Hand,Showing,Technology,,Artificial,Intelligence,,Generative,Ai,,Cyber,Security,

Google AI Mode Transformation: It’s Not Just About Ranking Anymore! 7 Keys to Dominate AI Search Spotlight

In May 2025, Google officially launched its “AI Mode” feature in the United States. This functionality is powered by Google’s…

Read More...
Human,With,Search,Engine,Optimization,Seo,Networking,Concept,,Searching,Browsing

How Search Engines Work: 8 Proven SEO Strategies to Rank on Page 1

In today’s digital age, search engines have become an essential part of everyday life. Whether searching for information, shopping, or…

Read More...

Related Post

How does the latest cloud technology support innovative technologies?

As mentioned above, I attended Google’s cloud conference in London to learn more about its groundbreaking cloud technology developments. In...

Read More...

Google Overseas Promotion makes it easy to achieve global marketing without leaving home

As one of the world’s largest search platforms, Google covers more than 200 countries around the world, has 132 international...

Read More...

Stop doing Social Media Marketing Wrong in 2024

Today, social media has become an indispensable tool for businesses of all sizes. But many businesses are making mistakes on…

Read More...

Hong Kong is up to the era of going out without cash!

In late August, the HKMA granted the first batch of five SVF licences, namely Alibaba Alipay Wallet, WeChat Pay, Tap&Go,...

Read More...
privacy

We use cookies on this website to provide a better user experience. By continuing to browse the website, you are giving your consent to receive cookies on this site. For more details please read our Privacy Policy