Stay updated with our latest gifts, offers and news:

13336

您仍只在FB、IG搞Campaign嗎?四大2021社交媒體營銷新趨勢

您仍只在FB、IG搞Campaign嗎?四大2021社交媒體營銷新趨勢

社交媒體營銷一直是各大小品牌的重要營銷戰場。隨著社交平台巨頭陸續推出「商店」和「商品標注」等功能,社交媒體已不再只是落廣告、搞Campaign抄起品牌熱度的平台。 YouFind精心總結了四大2021年社交媒體趨勢,助您在競爭越演激烈的社交媒體戰場中脫穎而出!

(1)直播購物 (Live-streaming)

持續一年的疫情讓大衆已經習慣在家購物。今時今日消費者期望於網上能與品牌直接互動和獲取所需的產品資訊。直播購物補足了以往網購所缺乏的人與人之間的互動,亦讓顧客足不出戶也能親眼看見實物,大大增加了購買意欲。

(2)社交媒體商貿 (Social Commerce)

購物功能推出後,大品牌和小網店都爭相開設他們的社交媒體商店,在可見的將來社交媒體商店很可能會成爲他們主要的生意來源。Instagram除了設置「商品標注」、「商品分類」等方便商戶傳達品牌訊息和整理商品的功能外,「結賬」功能更讓用戶不用離開APP便能完成付費流程,讓整個購物經驗流暢無阻。

(3)社媒聆聽 (Social Listening)

社交媒體作爲消費者發表用家意見的渠道是一個龐大的數據寶庫,讓品牌能根據大衆的品牌印象適時作出回應及加强正面形象。隨著市面上數據分析工具的發展愈趨成熟,社媒聆聽更是來年的關鍵營銷策略。

(4)素人宣傳 (Micro-Influencer Marketing)

素人的Followers人數雖然不及知名KOL,但與他們忠實粉絲的互動更深入,找他們介紹您的產品不會有太hard sell的感覺。有研究更發現,有1000位Followers的素人的觀衆互動率比有100,000 Followers的KOL高出85%!而且他們大多是某特定產品種類的專家,能更有效助您品牌建立專業的形象。

YouFind品牌追蹤報告 (Brand Audit) 助您策劃最佳社交媒體策略

要制定最有效針對目標顧客的社交媒體和内容營銷策略,就要先了解他們的網上消費習慣和您現時的品牌形象。YouFind有超過1億的數據庫,讓您知道:

●目標顧客到哪些第三方平台搜尋和討論您的產品?

●您和競爭對手的網上品牌形象如何?

●怎樣的内容才能吸引您的目標顧客?

只要click入以下按鈕,便能立刻免費登記索取您的品牌追蹤報告!

 

Hot Post

Four advantages of Google network promotion It is no longer a problem to do a good job of these brands going overseas

Under today’s Internet trend, foreign customers generally use the search engine Google to find information, and people are also accustomed...

Read More...

Google SEO Ranking Optimization Guide: Do these 3 points well It’s hard to think about rankings!

Google SEO ranking optimization needs a step-by-step process! If you want to do a good job in Google SEO ranking,...

Read More...

Switch To Google Analytics 4 (GA4) With Ease

Are you ready for the upcoming migration from Google Analytics 3 (GA3) to Google Analytics 4 (GA4). The Google Analytics 3…

Read More...

Lastest Post

[2025 SEO Optimization Strategy] Best SEO Companies Branding Content and Search Engine Optimization Strategies

Is SEO Still Effective in 2025? In the rapidly evolving digital marketing landscape, search engine optimization (SEO) remains one of…

Read More...

How to get organic traffic on website? 15 Effective Tips for Growing Your Website’s Organic Traffic in 2025

What is Website Organic Traffic? Organic traffic refers to visitors who come to your website through natural search results after…

Read More...

website and seo services Summary for 2025

In this digital age, a company’s online presence has become the core battlefield for brand presentation and product promotion. As…

Read More...

[Google’s Latest Update] August 2024 Google Core Algorithm Update

In the world of website management, traffic fluctuations are a common phenomenon. However, recently, many website owners may have noticed…

Read More...

Stop doing Social Media Marketing Wrong in 2024

Today, social media has become an indispensable tool for businesses of all sizes. But many businesses are making mistakes on…

Read More...

Related Post

How to use video marketing to promote your casino

As a casino marketer, your goal is to attract visitors who want to have a good time and win some…

Read More...

A great online ad should do the following

The first thing a great online advertisement should do is to accurately describe the content of the advertisement. It is...

Read More...

Shenghua Online Limited was awarded the Outstanding Business Partner Award for SMEs in Hong Kong

According to the Hong Kong Trade and Industry Department, in March 2017, there were about 320,000 small and medium-sized enterprises...

Read More...

How to build a successful e-business model?

A digital marketing model is a marketing model that can carry all businesses. Even if others plagiarize, there are ways...

Read More...
privacy

We use cookies on this website to provide a better user experience. By continuing to browse the website, you are giving your consent to receive cookies on this site. For more details please read our Privacy Policy