When many foreign trade enterprises establish independent sites, they often only pay attention to whether the website style is close to the European and American styles! and ignore whether the website architecture and code meet the requirements of Google SEO!

Problems that need to be paid attention to in the early stage of foreign trade site construction

First of all, the web style needs to follow the Western style and conform to the Western aesthetics, so that users can enhance their intimacy when browsing, and users will stay longer on your website and learn more about your products!

Secondly, what needs to be considered is whether it meets Google SEO requirements, such as whether the website architecture is responsive, whether the website code is concise, whether the various meta tags are perfect, whether there are error codes and bad links, and so on!

Finally, we need to consider the cost of secondary development, because once the foreign trade website is promoted, it can also add a mall system and a membership system to maintain customer relationships and so on!

The above are the problems that need to be considered in the early stage of foreign trade brand station building! Let’s take a look at what problems foreign trade websites need to pay attention to when doing Google SEO.

1. Set httpS for the website

When we browse the web, there will be a lock prompt in front of the address bar, if the website does not do HTTPS, it will prompt that the current browsing website is not secure, if the user sees this prompt, it will directly affect the user’s trust in the current browsing website, such as when buying products or browsing content, questioning whether the products and services will be fake? Will it be poisoned if I continue to browse the web? Wait a minute! So it’s necessary to do HTTPS for the website! Having HTTPS on a website can increase the trust of users and allow users to browse new web content. Learn about your company’s products and services. Doing a good job of HTTPS is a plus for Google SEO optimization.

2. Improve the speed of website access

According to the statistics of relevant institutions, 55% of users will choose to leave when they visit the mobile website for more than 3 seconds! When your website is too slow, you will lose a lot of traffic, and users will choose other websites to browse and will not waste time on your website.

We can find that it is usually difficult for websites with slow website access speed to get good rankings, improving website access speed is a crucial link, you can improve the website access speed by compressing website code, turning on CDN acceleration, etc., and you can also score the website through Google pagespeed, a website speed testing tool provided by Google, through the score results, we can clearly see where the website still needs to be optimized. At the same time, Google will also provide some optimization suggestions and diagnostic results, and then carry out targeted optimization! Improving the speed of your website is helpful for Google SEO optimization.

3. Clear invalid links and dead links on the website

From the perspective of Google SEO optimization and promotion, there are a large number of invalid links and dead links on the website, which will greatly affect the search ranking of the website in Google; From the user’s point of view, if there are a large number of invalid links and dead links on the website, it will seriously affect the user experience, and once the user has a sense of disgust, it will not come back.

For the dead links generated in the process of website update or revision, we can detect them through a third-party dead link detection tool, and then remove these meaningless links or dead links in a targeted manner, and do a good job of 301 jumps to direct users or search engine spiders to the correct page; Or do a good job of 404 pages and tell search engines or users that this page does not exist.

4. make good use of canonical labels

The general independent sites of foreign trade enterprises are language sites, which is more convenient for users from different countries to browse your website, but if the language website is not set up for the search engine, it is not friendly! Search engines don’t know which page is the one that’s the focus! With the canonical tag, we can let search engines know which pages are the most important ones to emphasize.

In fact, the main point of mentioning the canonical tag here is that the URL needs to be kept unique in the process of Google SEO optimization, so the role of this tag is actually for search engines, and it has no impact on website visitors.

5. Use the Hreflang tag

The Hreflang tag is used to define the country and language of the page, and the independent foreign trade sites are basically multilingual websites, which indicate the country targeted by the current royal language through Hreflang, so that Google can accurately display the appropriate web content to users in different countries and regions when establishing the index.

With Hreflang tags, you can also solve the problem of page duplication in multiple languages in the Google SEO optimization process, different countries or regions show different languages, and use different Hreflang representations, which makes it appear more professional, and at the same time tell Google which regions your page content is written for. It’s better for website rankings.

6. Website Sitemap xml map

Sitemap can enable search engine spiders to crawl all pages of the entire website more clearly, with sitemap sitemap search engine spiders will not miss important pages on the website, make a good website sitemap map can be submitted to the search engine, so that the search engine can collect website content faster, and index high-quality content pages! Helpful for Google SEO optimization.

The reason why we use sitemaps in XML format is because this format of sitemaps is generic, and there are also .html format and .txt format sitemaps! It’s a good idea to add a sitemap to robots.txt you’ll be able to direct search engine spiders to crawl your site’s pages.

7. robots.txt file settings

The biggest role of robots.txt file is to tell the search engine spider which pages can be crawled and crawled, and which pages are forbidden to crawl, of course, you need to be cautious when setting, because there may be a small mistake that will affect the search engine’s crawling of your website.

The above is the 7 tips for foreign trade independent sites in the early stage of site building and Google SEO optimization, through these tips to do a good job in the SEO optimization of a foreign trade site is still very simple, if you don’t know about Google SEO optimization, you can also refer to the “Google Ranking Optimization Promotion Guide: Do a good job in 3 aspects, ranking must be good” If you want to conduct a more systematic site-wide diagnosis of your website, you can also use the contact information at the bottom of the website, Contact our overseas marketing experts to customize an exclusive foreign trade website Google SEO optimization marketing plan for you.