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Summary of the Top 12 Factors for Google SEO Ranking Optimization

When optimizing your website for Google SEO rankings, you need to consider several factors and follow Google’s best practices and standards. Keeping up with the latest SEO trends and techniques on a regular basis is essential to developing an SEO strategy that meets your website’s needs and goals.

There are several key factors that play an important role in Google SEO ranking optimization. We will list some of them here to help you.

Here is a summary of the top 12 key factors for Google SEO ranking optimization:

1. Content quality and relevance

In order to get higher rankings from Google, it is important to have high quality and relevant content. Search engines analyze various elements of your website, such as articles, videos, images, etc. and correlate them with user search queries. Creating quality content around relevant keywords is essential for website optimization.

– Create original, high-quality, informative content that provides value to our users.

– Regularly update your website content to demonstrate your expertise and authority.

– Use of multimedia elements (e.g., images and videos) to enhance the appeal of content

2. Website Structure, Website Speed Optimization

Google favors websites that are easy to navigate, rich in content and provide a smooth user experience across devices. Improving website speed, page load times, design usability and overall user experience is critical to influencing Google SEO rankings.

– Increase page load speed, improve user experience and reduce bounce rate

– Compress images, shrink CSS and JavaScript files, and enable browser caching.

– Accelerated content delivery using content delivery networks (CDNs)

3. Internal Linking Structure Optimization

– Use clear, reasonable internal link structure, help search engines crawl and index site content

– Use relevant anchor text in content to link to other pages

– Create a sitemap to make it easier for search engines to find all pages.

4. External Link Building

Links from other reputable sites can be seen by Google as a signal of trust that your site is reliable and valuable. It is important to optimize your external links by getting them from reputable sources and avoiding spammy websites. The quality of external links plays an important role in determining the ranking of your website.

– Obtain external links from high-quality, relevant websites to improve the authority and credibility of the website.

– Participate in guest blog posts, links to resource pages, and social media outreach

– Avoid practices that violate search engine guidelines such as participating in link farms or buying links

5. user behavior

User behavior on your site can also affect its ranking. Factors such as time on site, number of pages visited per session, and bounce rate (the percentage of visitors who leave after viewing only one page) all affect how a site performs in the rankings. By continually improving aspects such as content quality, ease of navigation, page load speed and responsiveness, you can optimize the user experience and encourage more interaction.

6. Keyword Research and Optimization

The keywords that users use in their searches are critical to determining the relevance of your site’s content to those queries. Conducting thorough keyword research and incorporating relevant keywords into your content is important to improve your site’s visibility to search engines.

– Identify keywords that are relevant to your business and integrate them naturally into your website content.

– Use of keywords in titles, meta descriptions, title tags and content

– Avoid keyword stacking, keep the content readable and relevant.

For your website to rank well, it is important to make sure that the keywords you use match the user’s search query. Therefore, keyword optimization involves using the right keywords, titles and descriptions on your website and in your content to ensure that they are relevant to the user’s search query. This is a key factor in getting your website to rank well.

7. Server location

In addition, if your site serves local users, geographic location will also affect its ranking; Google will take into account the user’s location and show results closer to them. To optimize for local searches, it’s important to include local keywords and addresses on your website and in your content. It is also helpful to register your business with Google My Business.

8. Mobile-friendly Website Design

Google has made it clear that mobile-friendly websites will be prioritized for ranking. This means that when building a website, it is crucial to consider its functionality on mobile devices.

– Ensure that the website displays and functions properly on all devices, especially mobile devices.

– Optimize page load speed with responsive design

– Improve the browsing experience of mobile users and reduce bounce rate

In order to optimize mobile-friendliness, you should create responsive website design, reduce page load time, correctly scale content, and more.

9. Social Media Integration

– Include social media sharing buttons on your website to encourage users to share your content.

– Active participation in social media platforms to engage with target audiences and build brand image

– Social media signals may indirectly affect search engine rankings

Although social media links do not directly affect Google’s search engine algorithms, social media can increase visibility and traffic to your website. To optimize your social media presence, share valuable content with your followers and make sure your social media accounts have complete profiles that contain links to your website.

10. Languages and regions

If your site is aimed at audiences in different languages and regions, it is important to optimize content and tags so that Google understands that your version of the page is appropriate for different regions and languages.

11. safety

Finally, according to Google, security is becoming increasingly important for SEO rankings. To increase the security of your website, use the HTTPS protocol, regularly update software versions, use strong passwords and implement other security measures.

12. Local SEO Optimization

– For local businesses, optimize Google My Business listings to include accurate address, phone and business hours information.

– Encourage satisfied customers to leave positive reviews to improve local search rankings

– Inclusion of local keywords on the website, such as the name of the city and the service area.

How to increase Google ranking for free along with good Google SEO ranking optimization?

1. Optimize the content of the site, around the relevant keywords to create high-quality, original content.

2. Improve the structure of the site to enhance ease of navigation and user experience.

3. Obtain high-quality external links from reputable websites.

4. Improve website speed and mobile-friendliness.

5. Share valuable content on social media to increase website visibility.

Here is a Search engine optimization example:

Suppose you run an online clothing store. In order to optimize the Google ranking of your website, you can do the following.

1. Research clothing-related keywords, such as “fashion dresses”, “men’s casual shirts”, etc., and integrate them naturally into the content of the site.

2. Create high-quality product descriptions and fashion advice blog posts that provide added value to users.

3. Improve site navigation to ensure that users can easily navigate through the different product categories.

4. Optimize site speed and mobile-friendliness to provide users with a smooth shopping experience.

5. High-quality external links through guest blog posts and fashion blogger partnerships.

6. Share product images and fashion advice on social media to attract potential customers.

By implementing these SEO strategies, your online clothing store can improve its ranking in relevant search queries, attract more organic traffic, and ultimately increase sales.

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隨著全球疫情的擴散和中美貿易戰的不斷升級,外貿企業的生存越來越困難了,從目前的市場形勢看,這種困難局面還將延續!今天優易化就來和大家分享一下,如此困難局勢下外貿企業如何迎難而上!同時也跟大家分享一下外貿企業網站的Google SEO排名優化建議,希望對外貿企業帶來一些實質性的幫助和提升,平穩的渡過這段困難時期! 外貿企業有必要做谷歌SEO排名優化嗎? 為什麼首先就是這個問題呢?其實主要還是因為很多的外貿企業老板,認為谷歌SEO排名優化見效慢,並且產出不穩定!寧願花大價錢投入在PPC上面也不願意在SEO方面投入過多的資金支持,我的觀點是外貿企業很有必要做谷歌SEO排名優化。原因如下: 1、排名上去流量可觀且穩定!谷歌SEO排名優化如果堅持使用白帽優化,一旦有了排名將會非常穩定,而且還能獲得可觀的流量!即使谷歌搜索引擎算法發生了改變,影響也是有限的。 2、投入低產出高,谷歌SEO排名優化最大的優勢就是投入低、產出高!低成本投入,一旦有排名了即可獲得可觀的流量,不像付費推廣一樣每次點擊都要付錢,長遠看來是十分劃算的。 3、疫情期間,市場反響不好,一般的公司都會調低預算,這種情況下如果加大投入谷歌SEO排名優化,將會收到意想不到的效果。 所以,如果你的外貿企業擁有獨立站點,那麼盡快開始谷歌SEO排名優化工作吧,早日開始,才能早一點獲得免費流量與潛在客戶! 外貿企業站點做谷歌SEO排名優化需要注意的幾大核心要點: 通常外貿企業站點有幾大特點:內容少、產品少、網站權重低!等特點。那麼在谷歌SEO排名優化方面就需要慎重布局了。這裏有以下幾點建議: 關鍵詞方面 關鍵詞方面選詞需要注意,不要一開始就選搜索量高的核心詞來做。但是往往大多數人都會走進這個誤區,他們總是覺得搜索量高的詞流量大,卻忽略了自身網站的基礎差,所以做了大半年也沒有排名是很常見的,然後就會覺得SEO沒什麼用!其實,谷歌SEO排名優化是一個循序漸進的過程,剛開始SEO的時候,建議選長尾詞,因為前中期做長尾詞容易出效果,而且如果有排名產生的自然流量也屬於精准流量!可以獲得不錯的效果。 內容方面 內容建設方面,全面圍繞關鍵詞來建設網站內容,比如欄目頁、博客、百科、資訊頁等等,發布和關鍵詞相關的內容。這樣才有機會被搜索引擎爬取並建立索引,當用戶搜索相關關鍵詞的時候才能夠精准的匹配到你的頁面! 網站架構方面 建議響應式架構,Google 搜索引擎非常重視網站的用戶體驗,而且近幾年wap端的流量已經明顯超過了PC端!而且Google已經推出了移動索引優先的策略,如果不做好移動端的用戶體驗以及SEO將會失去很多本該擁有的流量! 做好谷歌網站排名優化對於很多外貿企業來說是個突破口,做好了谷歌SEO可以將您的企業服務與產品推廣至全球,實現業務全球化。如果你還需要系統化的谷歌網站排名優化方案或者品牌出海營銷方案,可以通過網站下方的聯系方式,聯系優易化海外營銷專家,為您量身定制品牌出海營銷方案。



每個網站大概有接近80%的流量都是來自於搜索引擎網站的,所以如果想提高自己的網站流覽量就必須要依靠seo推廣工作。通常來說,seo推廣工作包含內部優化以及外部優化二個方面。 內部優化 指關於網站標題,關鍵字以及網站描述的優化工作,然後還要進行內部鏈接的優化,包括相關性鏈接,錨文本鏈接以及各種導航鏈接的優化,最後還要注意每天都要保持網站的更新,特別是網站內的文章一定要保持新鮮度。


Google谷歌海外推廣的過程中 如果通過LinkedIn發掘潛在客戶

眾所周知在谷歌海外推广的過程中社交媒體營銷所占比重是很高的,2020年特別是受到疫情影響,外貿行業利用傳統展會、平台等形式發掘客戶已經不再適用了,如何通過新的渠道來發掘客戶是外貿行業迫在眉睫急需解決的問題,而LinkedIn作為唯一一家獲准在國內運營的海外社交媒體平台,雖然大家都知道它是一個求職和招聘集一體的平台,但是卻忽視了它還是發現並於客戶建立聯系的最佳社交媒體平台。 LinkedIn領英最適合B端外貿的社交平台,客戶質量非常高。是一個任何外貿人都不能放過,更不能錯過的開發客戶新渠道。對很多優秀外貿人來說,他們早已將領英視為收集潛在客戶信息資源的有效來源。 如今領英已經成了外貿行業開發客戶的香餑餑。根據最新數據顯示,LinkedIn領英全球用戶超過6億,中國LinkedIn領英用戶已經突破5千萬,而中國LinkedIn領英用戶裏超過80%都是從事外貿出口相關業務的,也就是說你的同行很可能早已經通過LinkedIn領英開發客戶,搶占市場了。 一個優秀的領英帳號是可以為你持續性的帶來客戶,帶來詢盤,帶來訂單的。如何利用LinkedIn領英高效開發客戶資源和穩定有效的詢盤?我們不妨向那些優秀的外貿人學習,試試社交化主動式開發。 搜索尋找潛在客戶 領英自帶模糊查詢功能,搜索框輸入關鍵詞(產品關鍵詞、人名、公司名),它會給你列出一堆搜索結果,有完全匹配的也有半匹配的。 通過LinkedIn領英直接找出目標國家內自己產品的所有潛在客戶,從中找到關鍵人的郵箱、或公司的領英賬號,快速精准的搜索獲得海量豐富的客戶資源。 良好的內容互動率 內容互動率指的是一篇內容的點贊、轉發、評論、轉化的數量。在LinkedIn中,一個賬號發布的內容獲得越多的互動,賬號就會在相關的搜索和類目結果中,獲得越好的排名與推薦曝光。這一點提示我們,發布內容一定要優質,而不是粗制濫造。 自我營銷 既然是商業社交圈,那麼如何讓客戶信任你?專業的形象,自信的表現,對本行業產品的認知,這些都可以通過LinkedIn profile, Article或Share An Update,以及Company page等體現出來。 加入LinkedIn領英群組 加入一些與你的行業,利基或興趣相關的小組,擴大你在領英LinkedIn上的社交圈。參與小組活動是一種以有機方式結識潛在客戶並與之互動的好方法。 LinkedIn領英SEO優化排名 領英是一個搜索引擎,有自己的排名機制。你在LinkedIn領英上的搜索結果中排名越靠前,客戶找到你的幾率就越大。因此對於外貿企業來說,SEO優化搜索就是很好的一個方法。...


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網路上五花八門的偽原創文章工具多不勝數,這些工具都無疑是通過利用近義詞替換的原理把一篇文章裡能替換的詞替換掉生成一篇偽原創文章,這算是一種取巧手法去創作內容,能大大節省原創內容創作所需的人工成本,它常用于網站更新的需求。但是偽原創內容的來源畢竟不是原汁源味的題材,它好比一部電視劇被翻拍過一樣,是很難超越原版原著給人留下的的經典印象。 原創內容還是要實打實的用心去創作才能吸引真正的訪問者,才能引起搜尋引擎的重視,當你創作的內容真實可靠有可讀性時或是能解答人們想要瞭解的知識時,Google也會認為你的內容是有價值的內容,若一個網站有大量有價值的內容時,它就能獲得谷歌的的認可,進而取得一定的google seo排名。 如何創作話題 創作人們感興趣的話題是內容創作的關鍵前提,假如我們的產品是洗面乳,我要推銷我的產品時,我們就要從消費者的心態出發,幫他尋找一款洗面乳能解決他面臨的一些潔面問題。那內容創作就從消費者關於潔面會問哪些問題著手,可以寫一些科普知識,在適合的地方若隱若現的提及自己的產品的一些優點,也可以做一些產品測評的內容吸引讀者,因為貨比三家是消費者在購買前的必做的調研。我們只有真誠的以幫助消費者解決問題的同理心去創作內容才能引起消費者的共嗚,而且搜尋引擎也青睞科普問答知識,比較對比數據及分析類的內容。話題發掘參考Google排名靠前的網站,也可以參考谷歌推薦的相關搜索、下拉菜單以及People also ask。 關鍵詞嵌入 我們的話題雖然可能是一個句子,但是人們搜索的詞並非會是一個完整的句子,很多時候輸入幾個代表性的字眼就能找到想要的答案,那麼我們的關鍵詞就要謹慎的將人們可能會搜索的字眼或詞都盡可能的包含在標題及文章內,並且在文章中多次自然的出現為宜。每個話題都要有小標題引導,一篇文章以5-10個話題進而展開。關鍵詞出現次數以及文章字數可以以Google排名靠前的站為準。 其它推薦文章 文章裡或文章末尾,可以推薦人們還可能感興趣的話題,以內鏈形式嵌套,方便讀者點擊進入其它文章。這樣做能使網站的跳出率有效降低,也能友好的引導搜尋引擎通過鏈接進入其它頁面。



又到了年尾節日消費旺季!每年到了Holiday Shopping的季節,大小品牌都會推出節日購物優惠。消費者會到哪些平台尋找節日送禮新主意?他們對線上消費有什麽預期?YouFind為大家整理了10個Marketers一定要知道的節日線上消費數據: #1 -部分消費者早於11月便開始計劃自己的節日購物清單。 過半消費者會預早半個月到一個月計劃節日購物清單!品牌要把握11月到12月上旬的宣傳黃金期,在消費者開始有節日購買意欲時推銷產品。 #2 -逾7成本地消費者使用智能電話搜索節日產品資訊。 做節日宣傳時品牌亦應考慮消費者透過哪些渠道獲得產品資訊。除了Google或社交媒體廣告等網上宣傳外,品牌亦要確保自己的網站和宣傳電郵等採用Mobile-Friendly的設計,讓潛在顧客能輕鬆獲取產品資訊。 #3 -逾6成本地消費者透過YouTube和Facebook發現新產品。根據2020年6至7月的本地數據,64%受訪者於過去7日曾收看LIVE影片。 近年,越來越多品牌投放更多資源製作影片,LIVE購物已漸漸成爲香港消費者的新常態。有調查發現,相較文字資訊,72%消費者更喜歡透過影片了解產品。如果想了解更多製作及宣傳LIVE直播影片的策略,可以看看我們另一篇文章《2021直播購物3大攻略:如何有效提升直播銷量?》。 #4 – 76%消費者使用電子裝置購買節日產品;而接近一半受訪者更會使用智能電話購買產品。 隨著科技發展,消費者對網站使用體驗的預期亦越來越高。Google的研究發現,若網頁載入時間 (Page Load Time) 從1秒增加到3秒,網站訪客立即離開(Bounce)的機會率會提高32%;若增加到5秒,機會率更會提高90%! 換句話説,網頁載入時間越長,你就會流失越多潛在客戶!...


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作為一個social platform的active user(會對此感興趣的朋友,相信筆者這番評價相當中肯),相信MeWe這個社交平臺嘅大名您一定聽過. 作為一家比較年輕的Social Media, MeWe最近人氣大升,吸引大批年輕用家。商家反而值得思考的是這平臺在此刻,及放眼未來有機會帶給品牌怎樣的優勢。 1.堅,無廣告? 冇錯,MeWe能極速吸納大批(年輕)用家,正正是它打著No Ads、No Spyware、No BS (無廣告、無監控軟件、無廢話)的旗號,當中的無廣告,其實是否真的是「無」?事實上,近幾年我們在為品牌定位行銷策略時,正正是不停在遊說與educate他們,最好的廣告往往是TA連被sell也察覺不來,而不是那些打著「sponsner」的廣告帖文。KOL、Influencer marketing、LIVE broadcasting、media approach等通通都是廣告。說白了,MeWe的無廣告也是要看用家(品牌)如何使用。 2.無廣告=最好的廣告 承上文,MeWe的無演算法排文機制,對不少以文章內容質量為先的社媒用家,特別是新聞媒體及討論小組等而言有一定優勢。畢竟Facebook本身那套演算法對它們相當不利,而MeWe正正填補了它們想被看得見的渴望,無廣告以內容質量去吸晴,organic是真正建立一個社群及品牌community的最好方式。 3.To開or not to...



每個網站大概有接近80%的流量都是來自於搜索引擎網站的,所以如果想提高自己的網站流覽量就必須要依靠seo推廣工作。通常來說,seo推廣工作包含內部優化以及外部優化二個方面。 內部優化 指關於網站標題,關鍵字以及網站描述的優化工作,然後還要進行內部鏈接的優化,包括相關性鏈接,錨文本鏈接以及各種導航鏈接的優化,最後還要注意每天都要保持網站的更新,特別是網站內的文章一定要保持新鮮度。



互聯網各大社交媒體平臺最大的特點就是用戶粘性非常高,互動性也很強,但是一定要明確社交媒體平臺只是行銷的一個平臺,主要的目地是吸引目標用戶參與到品牌的相關活動中來,只有讓目標用戶真實的參與,才能給其留下最深刻的印象。 同時社交媒體還可以幫助企業非常直觀的瞭解自己的用戶並與用戶建立感情,要知道只有優質的服務才是抓住用戶最關鍵所在,瞭解用戶以後還可以根據其特點來做具體的數據調查和分析,主動瞭解自己的用戶,然後再根據其特點定制獨特的行銷活動,這樣才能吸引更多的用戶參與進來,同時還能免費幫助品牌進行再一步的推廣工作。 因為現在互聯網上的社交媒體都已經發展到可視化階段了,可以根據這一特點把自己的產品直觀的展示給用戶,當然要經過一定的包裝和加工,也可以借時下最熱門的話題行銷自己的產品。


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