Hong Kong has one of the highest internet penetration rates in the world, and people’s consumption patterns have shifted from going to physical stores to online mail ordering. There has also been a change in the way consumers obtain product information, from the initial mass media such as television, newspapers and magazines, to the online yellow pages, and then to the use of Google to find the latest products to try out the lag. However, in fact, everything is the same, and the essence of consumption is to obtain product information through “search” before deciding whether to buy or not.
Since the birth of Google, the number of Google Search users has been increasing day by day, and “search” has long been integrated into people’s lives. According to a 2018 study by UBS Evidence Lab, up to 71% of consumers in Asia Pacific search for product information, product reviews online, or even try the product in person before making a purchase decision.
Therefore, it is important for corporate brands to establish a good brand and product image online, so that consumers can “do their homework” and realize the best image of their corporate brand, and one of the best ways to attract consumers’ attention is through search engine optimization (SEO).
The reason is simple, consumers will enter some keywords every time they search, and the more a page about a product or brand can rank higher in the search engine, the more entice consumers to click on it. SEO can help companies squeeze relevant product pages into the top position of search engines.
SEO is suitable for popular search engines such as Google Search, Yahoo search, Bing, Baidu, etc., bringing opportunities for global corporate brands to attract more potential customers, increasing exposure and strengthening market competitiveness for brands.
In addition, SEO can also cooperate with search engine marketing (SEM) to increase the visibility of search engine results in a special way, carry out comprehensive online marketing, turn popular search engines into their own weapons, and strategize the behavior of consumers to “do their homework”.
Unfortunately, many large enterprises in Hong Kong have only started to get into SEO in recent years, and they are even more backward than foreign countries and even Southeast Asian countries, let alone further SEM. Moreover, there are many companies operating SEO in Hong Kong, and enterprises need to choose a marketing company with rich experience and capabilities to achieve twice the result with half the effort.
