Social media is always a key battleground for brand marketing. As leading social platforms have been launching features like “shop” and “product tags”, social media is no longer just a platform that can boost brand popularity through advertisements and campaigns. YouFind has summarised the top 4 social media marketing trends in 2021 to help you gain the upper hand in this ever-intensifying competition.
Online shopping is becoming a public habit during the year-long pandemic. Today’s consumers expect to interact with brands and gain product information and while shopping online. Live streaming provides the opportunity for these interactions and greatly increasing consumers’ desire to buy.
After the launch of social shopping, brands of all sizes are competing to set up social media stores. This new business model may become the main source of revenue for many businesses. Instagram not only has “product tags” and “product categories” to help conveying brand information and organising products, it also has a “checkout” feature that allows users to pay without leaving the app, enabling a seamless shopping experience.
As a channel for consumers to communicate their experiences, social media is a gigantic database containing valuable insights. This big data allow businesses to manage and improve brand image according to public opinion. As data analytics tools continue to evolve, social listening will have a more significant role in 2021 marketing strategies.
Although micro-influencers normally have far less followers than more famous KOLs, they do have deeper interactions with their fans, so their marketing campaigns are less likely to be labelled as a hard sell. Studies have found that the audience interaction rate of a micro-influencer with 1,000 followers is 85% higher than a KOL with 100,000 followers. Also, most of the micro-influencers have expert knowledge in specific product categories, so they are helpful in establishing professional brand images for your products.
YouFind’s Brand Audit helps you craft the best social media strategy
To design the most effective social media and content marketing strategies for your target audience, first you need to know their online shopping habits and your current brand image. YouFind has a database of over 100 million data points to show you the following:
●Which third-party platforms does your target audience go to search and discuss about your products?
●How is your online brand image compared to your competitors’?
●What kind of contents can attract your target audience?
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