Boost your Marketing ROI with our Free Customer Journey Audit – You Find Ltd.

Since the pandemic, many customers have switched to online shopping. Are your digital marketing strategies keeping up with this radical and irreversible change? YouFind is now offering a free Customer Journey Audit that analyses changes in your customer online behaviour and examines your current digital marketing strategy. Our Customer Journey Audit will evaluate the effectiveness of your current …

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Boost your Marketing ROI with our Free Customer Journey Audit

Boost your Marketing ROI with our Free Customer Journey Audit

Since the pandemic, many customers have switched to online shopping. Are your digital marketing strategies keeping up with this radical and irreversible change?

YouFind is now offering a free Customer Journey Audit that analyses changes in your customer online behaviour and examines your current digital marketing strategy.

pandemic

Our Customer Journey Audit will evaluate the effectiveness of your current digital strategy in targeting your audience and delivering a positive brand message across multiple digital channels. Leveraging big data, we will also address the following key questions:

●  What are the popular search terms and channels do your target audience use when conducting research on your products?

●  Which online forums do they use when discussing and comparing your products with your competitors’? What are the discussion sentiments of your brand?

●  How effective is your website in acquiring leads and customers? How can you optimise your website user experience?

●  We will also benchmark your online business performance against your competitors’ on website traffic, brand reputation, online market share and more!

Boost your marketing ROI in 2021 and beyond by clicking the button below to schedule a Customer Journey Audit!

 

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KOL(關鍵意見領袖)

在互聯網尚未普及的時代,資訊的傳遞非常「單向」,我們接觸的資訊來源主要是大眾媒體──消息經由記者接收、由記者進行消化、整理、報道,再傳達至你與我。然而,在當今的世代,資訊不單不是單向,有是「多面向」,有如蜘蛛網,你我他可以獨立連結,也可以以群組的方式地集體連繫。從群眾的角度而言,當中尤其由 KOL(Key Opinion Leader,關鍵意見領袖)扮演著舉足輕重的角色,KOL 對在社交媒體所發表的評價,不單是吸引無數跟隨者的眼球,更影響很多人的消費決定。不難明白的是,很多品牌管理者、廣告商,現在都力求找到優秀的 KOL 以達致廣告的效果。 那麼,一位優秀的 KOL 該具備什麼條件?知名度高就一定有影響力嗎?其實不然。知名度和影響力,兩者都是重要的指標,然而,兩者未必有正比的關係。 一個知名度高的 KOL,很可能有大量的支持者(即粉絲,Fans)或者跟隨者(Followers),但未必代表這位 KOL 可以影響他們的消費決定;反之,一個具有強大影響力的 KOL,可能他算不上是街知巷聞,但他的一小撮的支持者對他可是亦步亦趨。 揀選 KOL 的質與量指標 再深入一些去想,行銷人員在評核如何選擇合適的 KOL...

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