Stay updated with our latest gifts, offers and news:

13336

You are all set, thank you.

[Interactive New Thinking: Facebook Live]

There is more than one brand on social platforms, and to stand out from the crowd, in addition to brand copywriting and beautiful pictures, it is more important to speak to your target audience. It’s not about “what the brand wants to say”, it’s about what the “target audience” wants to hear. Today’s “netizens” seek authenticity and “sticking to the ground”, rather than resisting the same sales pitches. Brands need to think about how to use social media to communicate with their target audience. Among them, the author thinks that Facebook’s live broadcast feature launched this year is quite good.

When it comes to live, I believe readers will think of live games or the “17” program that was all the rage at the beginning of the year. Compared with the above two methods, Facebook has a large online audience, a high interaction rate, and the live broadcast function is more direct and effective.

Facebook Live Streaming can undoubtedly bring brands closer to consumers, making them more relevant and humane. Despite the new forms of help, brands should not stick to the old-school approach, such as simply broadcasting a press conference, which is really a paper transfer and fails to use the advantages of live broadcasting.

To break through the traditional thinking, we must make good use of the immediacy and interactivity of live broadcasting. For example, singer Hins Cheung recently broadcast a small concert on Facebook in the name of “two degrees down”, which is a good example. He first threatened to broadcast live on Facebook on a certain day of the month, and sang with the band on the day of the live broadcast, the scale was no less than that of an ordinary small concert, and replied on the spot according to the messages of Fans, which greatly improved the interactivity of the whole thing.

In addition, Amoy has also supported the holding of offline events in the form of live broadcasts. The general practice of brands for offline PR activities is to send a photographer to take photos of the scene and post the event highlights on Facebook the next day. In this case, how many netizens will be interested? On the contrary, a live broadcast of the entire event, supplemented by a live quiz with prizes, earned 80,000 views and more than 1,000 participants in just two hours. It can be seen that the close cooperation between offline activities and Facebook live broadcasts can not only attract the attention of netizens, but also get a lot of interaction on social platforms, which complements each other. One plus one, the brand effect is definitely greater than two.

With the emergence of different social platforms and the introduction of various features, social media should play a role in the branding strategy. Brand owners may wish to put more effort into putting more creativity and resources into social media.

Hot Post

Make good use of the “Search” tool to attract potential customers

Hong Kong has one of the highest internet penetration rates in the world, and people’s consumption patterns have shifted from...

Read More...

Today, how KOLs are made

Nowadays, the influence of influencers is far-reaching, and when they promote their products on platforms with huge fan bases, they...

Read More...

Hong Kong businesses are optimistic about the future, according to Hong Kong Brand Development Council’s latest survey

In June, the Hong Kong Brand Development Council (the BDC) conducted a survey under the banner of “Hong Kong Brands:...

Read More...

Lastest Post

Search and Social Media marketing makes a powerful couple

If you are thinking about expanding your brand exposure, you’ve probably heard about SEO (Search Engine Optimization), SEM (Search Engine…

Read More...

Is SEO copywriting optimization important in keyword ranking?

SEO Optimization and Keyword Rankings SEO optimization is a method of improving a website’s ranking in search engine keyword results…

Read More...

Take Your digital marketing to New Heights: Harness OKRs for Strategic Success

OKR, the new buzzword in digital marketing, revolutionizing goal setting and performance tracking with its data-driven and outcome-oriented approach. OKR…

Read More...

Is your business ready for the next wave of tourists from China after 3 years of COVID?

As China and Hong Kong have reopened their borders, we are witnessing a robust resurgence of Chinese tourists visiting Hong…

Read More...

Foreign Trade Website Promotion: Empowering Enterprises to Expand into International Markets

The Importance of Foreign Trade Websites In the digital age, foreign trade enterprises must attach importance to online marketing if…

Read More...

Related Post

Maximizing SEO Impact: Unleash the Power of OKRs for Measurable Growth

Have you heard about OKR? It’s the new buzzword in digital marketing, revolutionizing goal setting and performance tracking with its…

Read More...

HKT x YouFind Xeon Digital Transformation Seminar!

In this era of Big Data, online marketing is immensely powerful. Many brands hope to leverage digital transformation to allocate...

Read More...

Google’s search characteristics

Google SEO translated into Chinese is Google optimization, Google optimization is for Google’s search engine search results optimization, it refers...

Read More...

What is digital marketing (1) The importance and power of digital promotion

“Ever-changing” is an old term, but it is apt to describe the latest information technology. Millennials, electronics have disrupted the...

Read More...
privacy

We use cookies on this website to provide a better user experience. By continuing to browse the website, you are giving your consent to receive cookies on this site. For more details please read our Privacy Policy