Apple’s iOS 15 “Email Privacy Protection” feature makes email activity untraceable – You Find Ltd.

The protection of online user privacy has attracted much attention in recent years, and it has always been a competitive advantage that Apple is proud of. In a recent press conference, Apple announced that iOS 15 will soon have a new “Email Privacy Protection” feature that will hide the user’s IP address and location, and …

Stay updated with our latest gifts, offers and news:

13336

Apple’s iOS 15 “Email Privacy Protection” feature makes email activity untraceable

Apple’s iOS 15 “Email Privacy Protection” feature makes email activity untraceable

The protection of online user privacy has attracted much attention in recent years, and it has always been a competitive advantage that Apple is proud of. In a recent press conference, Apple announced that iOS 15 will soon have a new “Email Privacy Protection” feature that will hide the user’s IP address and location, and even Mail Open activity. The news came as a shock to a group of Email Marketers.

Apple’s new features, while controversial, are not unexpected. In light of the growing public concern about data privacy, Apple is committed to protecting users’ personal information and allowing them to use its products with peace of mind. You may still remember that when iOS 14 was updated, Apple introduced a feature that limited the tracking of mobile apps, allowing app developers to access app activity only with the user’s active consent. Because this feature will greatly reduce the accuracy of Facebook advertising, it has caused doubts in the industry. The current “Email Privacy Protection” feature is just the next milestone in Apple’s user privacy protection journey.

What user data is protected?

Although Apple has not yet announced the specific implementation details of “email privacy protection”, there has been a lot of speculation from the outside world. Apple has long shown that this feature can hide the activity of opening emails. Before the “email privacy protection” was in place, email senders could generally obtain personal information such as IP address, device type, location, etc., after users opened an email. In other words, a simple act of “opening the email” by the recipient can give the sender access to a lot of personal information. Apple’s action is to make it clear to Email Marketers, “Don’t assume that because someone opens your email, you have the right to their personal information!” To do this, brands must aim to increase the engagement rate, not just the open rate.

While this measure will only affect Apple’s email app, it will not affect the emails of other email service providers such as Outlook or Gmail. However, in light of the trend towards online privacy protection, there is no guarantee that these email service providers will not follow Apple’s lead in introducing similar email privacy protection features in the future.

Use engagement rate, not open rate, as a KPI

Email open rate has always been a highly important KPI for Email Marketers. We often measure the success of our headlines against open rates and find the time to send them with the highest open rates. Email automation often revolves around open rate metrics: one of the most common automation settings is to send another email with the same content but a different subject to the recipient within a specified period of time when the email has not been opened. Now, these practices have to be adjusted.

In addition to open rate, email engagement rate – including link clicks on email links – is also an important metric for measuring the effectiveness of an email. Email Marketers can use methods such as A/B Testing to test the email format, typography, and tone & manner that best fit your brand and industry to increase email engagement.

YouFind offers a full range of digital marketing solutions, including search engines, online advertising, social media, and more. We will update you with the latest marketing information on a regular basis.

Hot Post

Do tech giants such as Facebook monitor our lives?

Ever wondered why Facebook knows so much about user habits? Because in addition to tracking how users click on pages...

Read More...

How to do Google SEO ranking optimization for foreign trade enterprise websites

With the spread of the global epidemic and the continuous escalation of the Sino-US trade war, the survival of foreign...

Read More...

Google SEO Ranking Optimization Guide: Do these 3 points well It’s hard to think about rankings!

Google SEO ranking optimization needs a step-by-step process! If you want to do a good job in Google SEO ranking,...

Read More...

Lastest Post

Large,Language,Model(llm),With,Ai,Technology.user,Working,On,Laptop,In

Welcome the AI Search Era: Essential LLMO Strategies Your Brand Must Learn

For a long time, we’ve been accustomed to “Googling it” for answers, but a new trend is changing this habit….

Read More...
Conversion rate SEO

Hong Kong E-tailers’ Must-Read: How to Use SEO to Precisely Match Local Consumer Intent and Dramatically Boost Your Website’s Conversion Rate

The Challenges of Traffic and Conversion in the Digital Age In today’s fiercely competitive Hong Kong market, many businesses, whether…

Read More...
google best online advertising

From ‘Low Exposure’ to ‘Doubled Sales’: Partner with the Best Online Advertising Companies to Propel Your Brand Forward!

Is Your Brand Facing Challenges with “Low Exposure” or “Stagnant Conversions”? In the digital wave, online advertising is undoubtedly a…

Read More...
hk seo company

AI Content Marketing x SEO Company: How Hong Kong Businesses Can Maximize Google Rankings

In today’s rapidly evolving digital marketing landscape, businesses in Hong Kong face intense competitive pressure. How can they stand out…

Read More...
Fictional,Virtual,Interface,With,Highlighted,Digital,Elements,,Blending,Technical,Precision

Master SEO Jargon! 20 Essential SEO Terms You Must Know!

If you want to succeed in SEO, every step—from keyword research to technical SEO, from internal linking to structured data—is…

Read More...

Related Post

What are the means of online publicity?

Network publicity is to let more online friends know about the products or activities they want to promote through the...

Read More...

Unveiling Content Marketing in 2025-SEO Strategy and Influencer Marketing Transforming Digital Marketing Landscapes

In-depth Dissection of Content Marketing Strategy, Content SEO Strategy, and Keys to Standing Out in the Digital Era In the…

Read More...

Promote your airline brand to mainland passengers through Xiaohongshu, one of the three most popular apps

As China and Hong Kong reopen their borders, we are seeing a strong rebound in mainland tourist arrivals to Hong…

Read More...

Merry Christmas! YouFind Early Bird Discount Offer

Merry Christmas and we wish you all the best this coming holiday!  This might be the busiest time of the...

Read More...
privacy

We use cookies on this website to provide a better user experience. By continuing to browse the website, you are giving your consent to receive cookies on this site. For more details please read our Privacy Policy