Apple’s iOS 15 “Email Privacy Protection” feature makes email activity untraceable – You Find Ltd.

The protection of online user privacy has attracted much attention in recent years, and it has always been a competitive advantage that Apple is proud of. In a recent press conference, Apple announced that iOS 15 will soon have a new “Email Privacy Protection” feature that will hide the user’s IP address and location, and …

Stay updated with our latest gifts, offers and news:

13336

Apple’s iOS 15 “Email Privacy Protection” feature makes email activity untraceable

Apple’s iOS 15 “Email Privacy Protection” feature makes email activity untraceable

The protection of online user privacy has attracted much attention in recent years, and it has always been a competitive advantage that Apple is proud of. In a recent press conference, Apple announced that iOS 15 will soon have a new “Email Privacy Protection” feature that will hide the user’s IP address and location, and even Mail Open activity. The news came as a shock to a group of Email Marketers.

Apple’s new features, while controversial, are not unexpected. In light of the growing public concern about data privacy, Apple is committed to protecting users’ personal information and allowing them to use its products with peace of mind. You may still remember that when iOS 14 was updated, Apple introduced a feature that limited the tracking of mobile apps, allowing app developers to access app activity only with the user’s active consent. Because this feature will greatly reduce the accuracy of Facebook advertising, it has caused doubts in the industry. The current “Email Privacy Protection” feature is just the next milestone in Apple’s user privacy protection journey.

What user data is protected?

Although Apple has not yet announced the specific implementation details of “email privacy protection”, there has been a lot of speculation from the outside world. Apple has long shown that this feature can hide the activity of opening emails. Before the “email privacy protection” was in place, email senders could generally obtain personal information such as IP address, device type, location, etc., after users opened an email. In other words, a simple act of “opening the email” by the recipient can give the sender access to a lot of personal information. Apple’s action is to make it clear to Email Marketers, “Don’t assume that because someone opens your email, you have the right to their personal information!” To do this, brands must aim to increase the engagement rate, not just the open rate.

While this measure will only affect Apple’s email app, it will not affect the emails of other email service providers such as Outlook or Gmail. However, in light of the trend towards online privacy protection, there is no guarantee that these email service providers will not follow Apple’s lead in introducing similar email privacy protection features in the future.

Use engagement rate, not open rate, as a KPI

Email open rate has always been a highly important KPI for Email Marketers. We often measure the success of our headlines against open rates and find the time to send them with the highest open rates. Email automation often revolves around open rate metrics: one of the most common automation settings is to send another email with the same content but a different subject to the recipient within a specified period of time when the email has not been opened. Now, these practices have to be adjusted.

In addition to open rate, email engagement rate – including link clicks on email links – is also an important metric for measuring the effectiveness of an email. Email Marketers can use methods such as A/B Testing to test the email format, typography, and tone & manner that best fit your brand and industry to increase email engagement.

YouFind offers a full range of digital marketing solutions, including search engines, online advertising, social media, and more. We will update you with the latest marketing information on a regular basis.

Hot Post

Big data of driverless vehicles

Following the growing popularity of electric vehicles, it is believed that the next wave of disruptive innovation in the automotive...

Read More...
There,Is,Notebook,With,The,Word,Marketing,Qualified,Lead.,It

Struggling with Conversions? Lead Nurturing Tactics for Success!

In today’s highly competitive market, simply waiting for customers to come to you is no longer enough to drive business…

Read More...

Overseas social media online word-of-mouth marketing promotion Why has Snapchat become the new favorite of advertisers?

Snapchat is a social media platform derived from camera applications, which is widely popular among young people because of its...

Read More...

Lastest Post

Work,Hard,Data,Analytics,Statistics,Information,Business,Technology.

5 Must-Know Google Analytics 2025 Updates for Marketers

As of March 2025, Google Analytics has released five updates to provide more comprehensive data. Below, we’ll explain these new…

Read More...
Man,Works,On,A,Laptop,To,Search,For,Information,Using

How to Use Google Search Console: Fix Traffic Drops with New Features

How to Use Google Search Console? Google Search Console is an essential tool for SEO, and this guide will teach…

Read More...
Marketer,Pointing,To,Graph,And,Showing,Seo,Concept,,Optimization,Analysis

14 Must-Have SEO Tools to Boost Your Website Ranking Fast

When you have more data in your hands, your SEO performance can keep getting better. However, there’s so much information…

Read More...
There,Is,Notebook,With,The,Word,Marketing,Qualified,Lead.,It

Struggling with Conversions? Lead Nurturing Tactics for Success!

In today’s highly competitive market, simply waiting for customers to come to you is no longer enough to drive business…

Read More...
Ai,,Big,Data,,And,Business,Analytics,Icons,Represent,The,Integration

Beyond Keyword Optimization: AI-Driven SEO Strategies for the Future

Instead of worrying about SEO being dead, it’s better to understand and learn the latest trends! With the rapid development…

Read More...

Related Post

Did you know that Google has been eavesdropping on what users are saying?

In the face of the data leakage scandal, Mark Zuckerberg said in the hearing that Facebook did not eavesdrop on...

Read More...

The Awesome World of Data-Driven Decision Making (Web Analytics)

1.Offline world is not going anywhere. Traditionally we need to collect data in different ways such as conducting a questionnaire...

Read More...

Three attitudes under big data trading

Nowadays, whether it is your mobile phone or computer, you may have all kinds of informative data. Gathering sand into...

Read More...

Try to see Yahoo SEO become the new focus

Yahoo seo is of course also imperative. For this once well-capitalized Internet company, we might as well look at it...

Read More...
privacy

We use cookies on this website to provide a better user experience. By continuing to browse the website, you are giving your consent to receive cookies on this site. For more details please read our Privacy Policy